Top 10 Best Dropshipping Niches With Low Competition in 2024

If you’re starting a dropshipping business in 2024, then surely you’re aiming for long-term success in your venture. But what guarantees success in dropshipping?

Many would argue that it’s your supplier; others would say it’s how you market your offerings. However, how good is a trustworthy supplier or extensive marketing when you’re selling products that no one wants to buy or for which people already have innumerable alternatives?

You don’t want to be just another option in the market, right? This is why choosing the right niche for your business is so important.

As you enter into the new year, your aim should be to look for low-competition but high-popularity niches instead of focusing on saturated categories that do nothing but plunge sales.

With your priorities straight, let’s take a look at the top dropshipping niches for 2024!

How to Choose a Dropshipping Niche With Low Competition

Utilize Keyword Research Tools

Keyword research devices act like spies in the digital world that gather all the information on the web for your specified categories and highlight keywords with the most search volume, competition levels, and keyword difficulty.

Imagine you’re interested in the footwear category, and a keyword research tool you use reveals that “orthopedic shoes” have a massive search volume with minimum keyword difficulty.

Keyword difficulty indicates the likeliness of a particular keyword to rank on the search engine. With aspects like minimal difficulty and high search volume, orthopedic shoes are an excellent low-competition niche that can generate substantial sales for your business.

Google Search

Google is that life-saving tool that is right under your nose, and yet the benefits it entails for your dropshipping business are still somehow overlooked.

A popular feature on Google, known as the Related Search feature, displays search options that are associated with your primary search. So, if you search “candle products” on the search engine, it will run the search and present suitable resources.

However, once you scroll down, you’ll find the Related Search section, enabling you to discover popular niches related to your search. Some examples include “colish candles,” “wax and wick candles,” “scented candles,” and “beeswax candles.”

Google Trends

Anytime you feel like finding out what’s trending in the world, Google Trends is the place to go. Simply type in your niche-specific keyword and alter the filters for more accurate insights.

The platform will display emerging trends and popular topics related to your keywords. You can browse through the results to find niches with soaring popularity and a consistent upward trend.

Take Help From Other Online Marketplaces

Online bazaars, such as Amazon, eBay, etc., have a separate section designated to popular categories or top-selling products that feature top-of-the-line products with steady statistics suggesting favorable outcomes.

For instance, you find that within the popular kitchen appliances, a “multifunctional blender” is one of the products with impressive customer reviews. Niches like these indicate profitability for dropshipping in 2024.

How to Choose a Dropshipping Niche

When you’re planning the framework for your dropshipping business, forming the right niche strategy is the most important piece of the puzzle. Here are a few tips to ensure the niche you select leads to success.

● Capture up-and-coming niche markets. Infant niche markets are often less competitive and crowded.

● Certain niche markets are not given the spotlight they deserve, which means that there’s a huge gap between the products that their target audience demands and what is being sold to them. Recognizing and filing these gaps is an excellent way to make a spot for yourself in the market without being shadowed.

● Do your market research and find products that are unavailable to your audience locally. By including such products in your business catalog, you’re reducing your competition.

● Retail products that not many sellers are ready to ship. This includes large, expensive, or fragile items that are typically less competitive.

● Personalization is a trend that can be the feather in your dropshipping hat. Not only do 87% of shoppers look for personalized products, but it’s also hard for large retailers to manage this consumer demand.

Best Dropshipping Niches in 2024

Sustainable Products

As more and more people become aware of the environmental degradation around them, searches for sustainable goods have increased by 71%, while 75% of consumers say that they consider product sustainability before making a purchase.

The best part about this niche is that it can be applied to every category, be it clothes, office supplies, home accessories, etc. Not only that, but sustainable products also cut costs which means you can increase your profit margins up to 50% with this niche.

Consumer Electronics

With the world increasing its reliance on technology, consumer electronics remains a flourishing niche for 2024 and beyond. However, while the niche garners high demand, the competition surrounding it is equally fierce.

Hence, staying updated with trends and innovations is ideal so you can alter your product lineup accordingly to maintain competitiveness.

Fitness and Health

The estimated market value of fitness and health-related products by 2025 is $14.2 billion, indicating a $3.1 billion increase from 2018, revealing an escalating trend in this department.

Moreover, dropshippers can target multiple industries with these products, such as fitness, healthcare, and nutrition.

Apart from that, this market segment presents the opportunity to increase the number of products per order. You can do this by suggesting suitable complements to each product and, hence, increase sales.

Pet Supplies

In today’s world, especially after the pandemic, people are closer to their pets than they are to their family members. This is a prime reason for its considerable increase in market size and why it’s one of the most popular niches for dropshipping, with hefty profit potential.

Again, pet supplies can be marketed to a couple of industries like pet food, pet grooming, and pet supplies and attract their respective audience segment toward your dropshipping business.

Home Improvement

In the past couple of years, the home improvement niche has crossed $762.9 billion in market value, making it one of the best niches to dropship.

The best part is that people are always going to need to change their interiors. This makes home improvement an evergreen and expansive niche for dropshipping.

Moreover, you’d be surprised to hear that even the competition in this niche isn’t too dense. Thus, targeting your ideal audience and standing out in the market would be easier.

As a result, home improvement is a prime example of a low-competition and high-volume dropshipping niche for your business.

Baby Products

Baby products is a dropshipping niche that can give you consistent demand all year round. The only factor you need to keep in mind is that people want the very best for their kids.

As long as you can assure them that they’ll find the highest-quality baby care or entertainment products at your store, you’re good to go.

Furthermore, parents are always on the lookout for new and innovative ways to engage their children with entertaining or educational toys. So, you can pretty much count on this niche to make those big bucks.

Plus, parents nowadays prefer online shopping over going to a store. This is where you step in by catering to their shopping needs.

Phone Cases

Today, the chances of finding a person with multiple phones are more than finding someone without a smartphone. These digital devices have become an integral part of our lives, so it only makes sense for people to be extra concerned when it comes to protecting them.

This prompts a high demand for phone cases. Plus, if you’re going forth with this niche, then you also need to ensure a wide variety of styles and compatibility with different phone models in your product catalog.

The most in-demand dropshipping products in this niche are:

● Battery charger phone case

● Lightweight, shockproof phone case

● Glitter design phone case

● Mirror flip phone case

● Wallet phone case

● Solid color gel phone case

● Military-grade phone case

● Extra slim silicone phone case

● Black leather phone case

● Matte-colored phone case

● Transparent shockproof phone case

Travel

The travel niche transcends into various sub-niches like travel accessories, traveling gear, travel-sized products, travel safety and security, and more. This means all the more avenues to target and supercharge your sales.

But the part that will really make your heads turn is that profit margins in this niche can go as high as 60-70%! If you don’t just want to stick to travel products, you can also offer travel services like flight bookings, accommodation, etc., by partnering with a trusted travel agency or booking platform.

Vegan Products

Vegan products are an excellent example of a niche that is up and coming. This means it’s not too crowded with competitors but is still highly profitable as a dropshipping niche.

Additionally, when people think of vegan products, they imagine food. But that’s not it. Vegan products can also extend to cosmetics, clothing, hair care, and accessories. This is also a remarkable opportunity for you to tap into the mounting demand for sustainable and cruelty-free products.

Self-improvement

The increase in prices and, therefore, the cost of living is making people hungry for alternative income options. This makes self-improvement a widely popular category that appeals to the emotions of today's consumers.

However, since it’s such a sensitive category, you need a strong brand identity and a unique selling point to succeed. Lastly, do not forget the power of building trust with your audience. This way, you don’t have to worry about competitors, regardless of how strong they are.

Conclusion

Niche markets are sub-categories within large industries and pose as lucrative pathways for your dropshipping business to stand out and provide more value.

However, not all niches can be considered safe to build a business on. What you need to look for are niche markets that don’t have a lot of competitors fighting for a tiny group of customers.

Instead, focus on in-demand niches with low competition to blow your business out of the park.

With Doba dropshipping, finding the numerous niches available in the dropshipping world becomes a piece of cake. Shortlist your chief candidates and determine their profitability and competitiveness with this guide for maximum success in 2024 and beyond.