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David Niccum

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Lessons from Top Instagram Retailers

Written by David Niccum on April 17, 2014 in How to Sell Products Online

As Instagram has gained popularity, more Fortune 500 companies and other major retailers have begun using it as part of their social media marketing campaigns. As of 2014, there are approximately 123 Fortune 500 companies on Instagram; these companies can offer a lot of insight into how to successfully use Instagram as part of a marketing campaign.

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MAGIC Market Week, Winter 2014: The Show for Fashion

Written by David Niccum on March 4, 2014 in Ecommerce News

If you have never been to MAGIC Market Week, it is a spectacle of the latest sizzling fashions!  MAGIC is held twice per year (February and August) at the Las Vegas Convention Center and the Mandalay Bay Convention Center in Las Vegas.  They filled nearly 1 million square feet with wall-to-wall fashion!

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SHOT Show 2014

Written by David Niccum on February 4, 2014 in Ecommerce News

Record breaking attendance at the 2014 SHOT Show in Las Vegas is indicative of strong consumer support in a growing multi-billion dollar industry. Second amendment right enthusiast stood on both sides of over 1600 exhibitor booths containing products for the shooting, hunting, outdoors, and law enforcement industries.

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CES 2014 for Retailers

Written by David Niccum on January 28, 2014 in Ecommerce News

What’s next in consumer electronics? As a retailer or wholesaler, knowing the answer to that question is critical to preparing for where consumer behavior will be trending. From robots and smart homes to wearables and curved screens, this year’s International Consumer Electronic Show (CES) 2014 had plenty of indicators and introductions to what is next.

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