If you’re one of the millions of individuals who orders products online, you are part of a revolution. Total e-commerce sales will reach $684 billion in 2020, and the two titans of retail, Amazon.com and Walmart.com, are competing for market share in a big way. But it’s a more complicated story than you might imagine. Each platform offers third-party sellers the chance to reach consumers, and though the online e-commerce playing field is currently far from level, Walmart.com is catching up. Amazon is saturated with third-party sellers in their marketplace, while Walmart.com potentially presents a big untapped opportunity for sellers.
With ecommerce sales forecasted to rise over the next few years, Amazon.com is looking to increase its dominance while Walmart prepares to take a bite out of Amazon's marketshare. How do the two retail giants compare in the online marketplace space?