Anyone can start an online business. Without exaggeration, anyone with a desire to start an online business and an internet capable device has everything they need to start an e-commerce store in 2018. Maybe that’s the allure so many people find in the idea. It’s easy. It’s quick. It’s practically free. It’s also doomed to fail if you don’t find the right products to sell. That’s exactly why we decided to create this article, to help identify the types of products that will actually sell, not to just have in your store.
Harness the Power of Data Automation to Slash Overhead, Increase Speed to Market, and Propel Your eCommerce Sales
Meet Heyo customer Jeff Jan, owner and president of solostove.com, a company that sells wood-burning camping stoves and accessories. Based in Fort Worth, Texas, Solo Stove was already working with a fan base in the tens of thousands. What Jeff wanted to do was increase email capture through a sweepstakes on the Solo Stove Facebook fan page, in order to improve their email marketing reach.
In traditional retailing, customers rarely abandon their shopping carts. They may take one or two items out at the last minute, but you don’t see many full shopping carts just sitting in the aisles. Online retailers, on the other hand, estimate that 30 to 35 percent of shoppers leave their shopping carts behind.
A well-designed checkout process can reduce these abandonment rates significantly. This article offers some suggestions.
Streamline the checkout process
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Online retailers can make a lot of money by providing customers with low prices, quick delivery and easy access to products that may be difficult to get in physical stores. However, many online retailers make mistakes that cause customers to lose interest in the store or buy from the competition. If you have an online retail store, make sure you don't engage in any of these top five online retail blunders.
As a small business owner, you have to wear a lot of different hats, and marketing is probably not your area of expertise. Here are four of the most common branding mistakes that small business owners make, together with some actionable tips that will get you on the right path for shaping customer perception:
If you are new to selling products online, you might be wondering how best to present pictures of what you sell on your ecommerce site. As you might assume, featuring great product photos on your website is of utmost importance if you expect to sell anything. Whether you sell items on Etsy, eBay, or any other website, you can benefit from these simple tips for improving your product photos.