Meet Heyo customer Jeff Jan, owner and president of solostove.com, a company that sells wood-burning camping stoves and accessories. Based in Fort Worth, Texas, Solo Stove was already working with a fan base in the tens of thousands. What Jeff wanted to do was increase email capture through a sweepstakes on the Solo Stove Facebook fan page, in order to improve their email marketing reach.
In traditional retailing, customers rarely abandon their shopping carts. They may take one or two items out at the last minute, but you don’t see many full shopping carts just sitting in the aisles. Online retailers, on the other hand, estimate that 30 to 35 percent of shoppers leave their shopping carts behind.
A well-designed checkout process can reduce these abandonment rates significantly. This article offers some suggestions.
Streamline the checkout process
Doba is pleased to announce that Allied Vaughn has added a wide selection of titles from the content libraries of select studios, networks, record labels and content publishers. Many of these publishers include common house hold names like The Warner Archive Collection, MGM Limited Edition Collection, Sony Choice Collection, Fox Cinema Archives Collection, Universal Vault Series, Disney Educational and many more. With Allied Vaughn you get access to television seasons and collections from networks like CBS, HBO and MTV.
Online retailers can make a lot of money by providing customers with low prices, quick delivery and easy access to products that may be difficult to get in physical stores. However, many online retailers make mistakes that cause customers to lose interest in the store or buy from the competition. If you have an online retail store, make sure you don't engage in any of these top five online retail blunders.
As a small business owner, you have to wear a lot of different hats, and marketing is probably not your area of expertise. Here are four of the most common branding mistakes that small business owners make, together with some actionable tips that will get you on the right path for shaping customer perception:
If you are new to selling products online, you might be wondering how best to present pictures of what you sell on your ecommerce site. As you might assume, featuring great product photos on your website is of utmost importance if you expect to sell anything. Whether you sell items on Etsy, eBay, or any other website, you can benefit from these simple tips for improving your product photos.
Just a quick announcement that our company will be celebrating Doba Day this upcoming Friday (October 25th) and, consequently, we'll only be offering phone support between 7am and 9am that morning.
If you need assistance throughout the day, we'll still have agents operating our Live Chat support (found in the Help Center once you've logged in to your Doba account) throughout the entire day. We will also do our best to respond to emails received over the course of the day.