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Drop Shipping & eCommerce Blog | Doba

Russell Cragun

Russell Cragun joined Doba in April of 2014. He helps oversee the marketing campaigns through email, social media and blogging. He has been in the marketing world for 3 years and is currently attending Utah Valley University for his degree in Marketing and Digital Media. Russell is from Appleton, WI and now currently lives in Utah with his lovely wife. In his free time he enjoys going to sporting events, hiking and playing a grueling match of croquet. Follow him on Twitter at @russellcragun.
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Recent Posts

Growing Your Business: 5 Visual Social Media Marketing Tips To Consider

Written by Russell Cragun on May 20, 2014 in How to Sell Products Online

Whether you have an online eCommerce business you want to grow or you are trying to boost the popularity and traffic of a local company you own, doing so is possible by understanding the benefits of visual social media marketing. Visual social media marketing is marketing that allows you to share graphics and other imagery to represent promotions, products, services or your entire brand as a whole to online followers and potential customers or clients. Understanding some of the best visual social media marketing tips to consider can help you to take just about any business or brand to the next level of success.

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How to Build an Audience with Persuasive Video Marketing

Written by Russell Cragun on May 13, 2014 in How to Sell Products Online
Video marketing is a challenging new form of customer attraction. While people love videos -- studies show that prospective customers are more likely to watch videos than read chunks of text online -- you need to produce your video in the appropriate manner and include the right messages in order to build your audience and convert prospects into paying customers. According to Cisco, consumer video traffic will reach 69 percent of all global internet traffic by 2017 ,up from the hefty 57 percent that it is currently.

5 Essential Questions To Ask Yourself About The Video Marketing

Recently SearchEngineJournal.com did a very interesting post about Video Content Marketing that is worth a read if you are getting serious about video marketing. In the article they list 5 questions that you need to ask yourself before creating the video in order to set meaningful and smart goals. They are...

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The Do's and Don'ts of Infographics

Written by Russell Cragun on May 9, 2014 in How to Sell Products Online

Infographics are an effective way to share a story with data points and imagery so your audience can easily consume your content. When designed properly, these images can capture people's attention and lead to lots of shares on social media while providing useful information that can help prospects decide to work with a brand. In order to maximize the effectiveness of your infographic campaign, you need to understand what to do -- and not to do -- when designing and sharing your infographics.

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Plan an Effective Product Promotion

Written by Russell Cragun on May 6, 2014 in How to Sell Products Online

In order to succeed in promoting a product, retailers, wholesalers and brands have to do more than just release useful products. They need to successfully promote those products to people who are likely to benefit from them and have the money to purchase them. Effective product promotion takes time, effort and planning. But having the right product at the right price that is positioned in the optimal place is not always easy. Putting a plan in place long before a new product is released for sale can ensure your target customers are ready to purchase from the first day the product is available.  Your plan needs to begin with the end in mind so your set objectives are linked to your desired results.  You plan will focus on the launch of and the execution during the promotion.

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The 3 Worst Kinds of Customers and How to Handle Them

Written by Russell Cragun on May 2, 2014 in How to Sell Products Online

Customers are an irrefutable part of the business experience, for better or for worse. Whether you sell t-shirts, stocks or plumbing tools, you're going to come up against your share of great customers and not-so-great customers. A great customer is one who presents you with no major problems, and hopefully returns to buy more from your company in the future. A not-so-great customer is pretty much exactly the opposite. Fortunately, there are some simple ways to deal with these types of people with careful customer service, and come out on top. Below we have listed a couple of examples of these types of clients along with some pretty funny experiences from Clients From Hell

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How to Evaluate Drop-Ship Suppliers and Distributors

Written by Russell Cragun on February 12, 2014 in How to Sell Products Online

If you’re already an online retailer, or you’re putting together a business plan to begin your own online retailing enterprise, chances are you’ve got a good grasp on the concept of shopping. And that’s a good thing, because if you’re thinking about adding drop shipping to your distribution plan, a little investigative shopping might be in your best interest.

Specifically, you’re going to need to find drop ship suppliers, whether that is a manufacturer or an authorized distributor. And finding a good supplier that is willing to drop ship can be an involved process. For starters, there remain many disreputable shippers and distributors out there that are willing and happy to take you and your new business to the cleaners — or at the very least, provide you with a nightmarish entrepreneurial experience.

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