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Spencer Durrant

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Case Study - creating a brand image that's emotionally engaging

Written by Spencer Durrant on April 1, 2016 in Strategies & Tips

Connecting with customers on an emotional level may very well be the single most important endeavor for an ecommerce store. 

Why? Because people rarely buy for logical reasons. 

According to the late Zig Ziglar (American salesman and motivational speaker), "People don't buy for logical reasons. They buy for emotional reasons." 

Ziglar isn't the only person to push that train of thought. Forming emotional connections between brands and customers is now seen as an imperative marketing tactic - especially amongst the millennial generation. 

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How to become an ecommerce trend following ninja

Written by Spencer Durrant on March 30, 2016 in Strategies & Tips

The ecommerce world runs on trends. Retailers are constantly on the lookout for the next hot product, simply because you need top-selling products in order to be successful in the ecommerce world. 

According to research reported by Supply and Demand Chain Executive

"The top 10 percent of items generate 75 percent of sales, whereas the slowest moving 50 percent account for only 1 percent of volume."

We'll dive deeper into that article and the great information if offers, but that short excerpt shows that finding trending products is a beneficial process to engage in if you want to find success as an online retailer.

However, just because you know you need to follow trends, doing so isn't the easiest part of the job. 

This post will help you become an ecommerce trend following ninja by showing you a few tools to use to follow the market, gauge consumer interest, and get ahead of your competitors by offering the hottest products as soon as possible.  

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How MAP can affect your pricing strategy

Written by Spencer Durrant on March 29, 2016

MAP - or minimum advertised price - is an important component of the retail world that new sellers may not be aware of, but is something that should be on their radar.

MAP can have a massive effect on your pricing strategy and supplier relationships. This post will explain exactly what MAP is, why it's important, and how to use it in your online store. 

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How new tech is changing ecommerce

Written by Spencer Durrant on March 25, 2016 in Strategies & Tips

Ecommerce isn't what it used to be. Not too long ago, eBay and Amazon were the only reputable online stores. Now, every large retailer has a vast online presence, and thousands of independent online retailers have opened shop to sell everything under the sun. 

Easy access to suppliers and high quality websites play a big part in the surge in the independent ecommerce world, but there's a larger big-picture explanation for why ecommerce is changing. 

Technology. New tech is being introduced to the industry at a mind-boggling rate, especially in just the past few years. 

Not only has new technology changed the way we do business, but it will continue to shape the future of ecommerce. The following points are a few of the ways that new tech is already changing the world of online retail, and what new technologies you should consider adopting for your store.

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How Spring euphoria can increase sales for your online store

Written by Spencer Durrant on March 23, 2016 in Strategies & Tips

Spring is beginning to show itself around the country, and for a lot of people, that signals the start of the outdoor recreation season. 

For online storeowners, the arrival of spring has just as much excitement. Spring is a time when customers are anxious to emerge from the winter months, and are oftentimes more eager and willing to buy. 

There's just one question - how can ecommerce storeowners harness spring euphoria to increase sales? 

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Why audience research is key to social media success

Written by Spencer Durrant on March 22, 2016 in Strategies & Tips

The importance of a strong social media presence for your online store can't be stressed enough. According to data from Adweek, 28% of time spent online is on a social media website. That staggering number is a big reason why so much attention is directed toward social media marketing. 

Regarding social media marketing, there is one aspect that many online store owners either overlook or don't focus on as much as they should: 

Audience research.  

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Your quick reference guide to communicating your unique value proposition

Written by Spencer Durrant on March 18, 2016 in Strategies & Tips

Being competitive in the ecommerce world isn't easy. Unless you're selling high-end, customized waffle irons (a niche that's surprisingly large) you're competing with thousands of other suppliers for consumer attention. 

When you take into account the fact that mobile ecommerce sales are expected to pass $31 billion in 2016 (that's just on mobile!) it's easy to see why so many ecommerce stores exist. It's also easy to see why some companies spend thousands in marketing every month - even a small slice of a $31 billion pie is a good chunk of change.

The golden question is, how do you, as an SMB owner, position your store to compete and take home as much of the $327 billion revenue to be generated from ecommerce sales in 2016 as possible? 

 

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How to improve sales for your stagnating online store

Written by Spencer Durrant on March 16, 2016 in Strategies & Tips

It's every online storeowner's worst nightmare. You've had a few months of solid sales, you're pulling decent monthly order volume, and you're finally starting to feel as though you have a handle on running this ecommerce store thing. 

Then, suddenly, your sales just stop. Your store seems stagnant, and you can't really figure out what the problem is. 

Stagnating sales is a obstacle many online retailers - especially newer and smaller shops - face at one point. This post will focus on actionable advice on how you can reinvigorate your store if you see declining sales. 

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4 things you need to do when scaling your ecommerce store

Written by Spencer Durrant on March 15, 2016 in Strategies & Tips

Seeing your sales volume increase is a good thing. Not only are you making more money, but you are also gaining loyal customers, which are pushing you in the direction of running your ecommerce store full-time.  

However, with growth come a few issues that you'll need to stay on top of if you want your upswing to be as successful as possible. This is where the term "scaling your business" comes from - your online store needs to be able to easily scale to the size of your customer base without damaging your margins and procedures. 

Let's take a look at a few ways you can scale your store to meet the demands of your growing business

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4 tricks to use to improve your ecommerce sales copy

Written by Spencer Durrant on March 11, 2016 in Strategies & Tips

In the ecommerce world, your sales copy plays a big part in convincing customers to buy your product. Whether that copy is on your product pages, social media, or in an email, the words you choose to describe your products matter in a big way. 

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