Starting with Bigcommerce means that you got to work on SEO to increase your customers. You need to do a few vital things to optimize your Bigcommerce sore SEO.
Bigcommerce SEO means optimizing your Bigcommerce site using different search engine optimization practices to appear at the top of the search results. It can help in growing your brand in the online market. With Bigcommerce SEO done right, your listings appear on the top for different search results. So, the chances of increased sales are higher.
Here is our guide to optimizing Bigcommerce sites for SEO.
You need to begin by registering your Bigcommerce site with Google Search Console. It is the tool that tells the search engine about your Bigcommerce site and ensures that your Bigcommerce site is getting crawled by these tools.
When registered, you need to upload an XML sitemap of your Bigcommerce site that helps Google Search Console crawl your Bigcommerce site effectively and quickly. Getting your Bigcommerce site crawled is the first step to optimizing it for SEO.
The loading speed of your Bigcommerce store must not make any visitor wait. If the loading time is too long, the visitor may skip your store and move to another one. Here are a few tips that will make your Bigcommerce store load quickly:
· Compressing the images on your Bigcommerce site will reduce the loading time
· Avoid using a long list of font styles for the content, and try using safe fonts only.
· Enabling AMP format for your Bigcommerce will help the pages and posts load faster for mobile devices. It works best when you optimize your Bigcommerce site for mobile devices.
· You must only use the third-party apps that you need for specific functionalities. Skip other apps as they only increase the loading time.
There will be some text content on your Bigcommerce store that you need to optimize. Start with optimizing the page titles by adding the focus keyword in those titles. Make sure that the titles are valuable for the visitors.
Additionally, when designing the content of your Bigcommerce site, you must use headings and subheadings properly. These help the Bigcommerce store looks aesthetically pleasing and improves readability. Also, work on the meta descriptions, as these can help a lot in ranking.
Edit the Robot.txt file of your Bigcommerce store to control the pages you want to be crawled by Google Search Console. It significantly increases the chances of getting better rankings as only your top pages contribute to SEO.
Lastly, you need to optimize the site URLs for different pages. Make sure to have SEO-friendly URLs first and give a unique URL to every page on your Bigcommerce store.
Optimizing Bigcommerce store SEO increases the chances of your listing appearing on top of search results. Thus, the chances of sales also increase.
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