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Ways to Promote Your Bigcommerce Store

August 25 2022 05:00
Peter

Growing your Bigcommerce store is a key target for all companies, including small and large. Growing sales is highly important to achieve the success goals of your Bigcommerce store.   It seems pretty simple than it is. However, here we have brought different ways for you to promote your Bigcommerce store. Many of these ways you can easily put into action right now.

So, let's learn about these below:

Prepare Well Before Starting

Selling your products on Bigcommerce is more likely the aim to promote your Bigcommerce store. The best way is to draw your customers to your Bigcommerce store when they are looking for similar products. Create a comprehensive strategy with a combination of SEO and Google ads. These will allow you to make as many people see your products as possible to drive them to your store.

Have an Excellent User Experience

An excellent user experience is important for the success of your business. Customer experience is how a store communicates with its customers at each step during the buyer's journey. You must focus on creating an excellent user experience in your Bigcommerce store.

There are multiple ways to do so. These generally include:

·         Simplifying primary navigation is a key

·         Using eye-catching elements to engage users’ attention

·         Customizing the design of your Bigcommerce store to make it stand out. Don’t forget the importance of creating a mobile-friendly store design.

·         Efficient customer support is still important.

Keep your Bigcommerce store simple and crisp to make it easier for your visitors to explore more.

Tips and Advice for Success on Bigcommerce      

Here are some of the most important tips and advice to turn your Bigcommerce store into a successful business.

So, here we go:

Create an omnichannel experience

Your potential prospects are present everywhere across the internet. You should also create your presence across all channels. Creating a seamless omnichannel user experience is the key to doing this.

Omnichannel marketing will also help in improving your conversions significantly. Ensure that all important contact details are visible in your store. Include widgets and live chat on your site to communicate with your audience in real-time.

Provide a personalized customer experience

We are living in the era of personalization. Sending personalized emails isn't enough to get visitors to your Bigcommerce store. You need to provide a personalized customer experience throughout the buyer's journey. For example, provide personalized product recommendations based on their search or shopping history.

Apart from this, you can also offer discounts, exit intent pop-ups, abandoned cart messages, etc., to keep the personalization game on point.

Provide multiple payment options

Customers want more options to pay for goods online than ever before. You can make it easier for them by adding multiple payment options on your Bigcommerce store. Ensure to add up-to-date payment services that are popular on mobile. It would be a great opportunity to boost your sales significantly.

SEO is important

Potential prospects must find your website first to learn about your services and goods. Therefore, you must implement different SEO tactics on your Bigcommerce store to make it more visible in SERPs. Create content with details that your audience wants to learn. Leverage off-page SEO and technical SEO to get higher ranks in SERPs.

Using these implementations will certainly help you succeed in your Bigcommerce store.


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