When someone gets into the eBay dropshipping business, they may think that: it is simply uploading few images, briefly describing their products, and waiting for bids to flow. If that is the mentality, then these people are 100% wrong since there is much to answer on how to get more sales on eBay dropshipping. Of course, it is easy to set up a store on eBay, but when you want to increase your sales, your keen interest should be on knowing how to make your store rank above the competitors. You need to deeply understand how the eBay search engine works since it makes the customers obtain the appropriate items they want. Below are various ways on how to increase eBay sales.
10 eBay tips on how to increase eBay sales
1. Make your store active
There is nothing pivotal in eCommerce like running an active online store. Serious sellers should achieve this by listing new products every day. When the listings are fresh, sales on eBay will rapidly grow since all the new items will come on top whenever the buyers are searching for products to purchase. Sellers who cannot list new items daily can schedule the things for the days they are absent using the scheduling feature.
If a seller finds it hard to create new listings or add new items, they can end the current listings and use them in the future. However, they should slightly tweak the listings by editing the descriptions and changing words in the title. The listings should be different from one another and have new content as much as possible.
Another workaround for an active store is the use of the RSS feed. Through the RSS feed, eBay relays information about its listings to google. If you need your new listings to appear at the top, one should keep turning their feeds on and off to refresh it.
2. Catch the buyers’ attention by using the appropriate keywords
The use of relevant keywords is a significant boost for any online business. eBay is not an exemption since customers search for actual items. A seller should ask themselves the possible words that their clients may type on the search engine as they look for products to purchase. In the quest to research the keywords, a seller can go for common searches related to their items. At least three keywords are enough for a seller to use in the description of their store, page titles, custom categories, image alt tags, meta tags, among other fields.
Although, the seller should watch not to violate the eBay policy that discourages keyword spamming, use of keywords that do not relate to your product. Once the seller uses the right keywords, buyers will flock to their sites to make purchases, increasing their sales.
3. Involve the use of eBay promoted listings as one of your marketing techniques
One of the surest ways of boosting your marketing strategy is by the use of eBay promoted listings. This tactic will enable your listings to get more views from your relevant customers: the views will be over 30 percent above the organic listings. The better part of employing this strategy is on its terms and regulations. eBay promoted listings do not require any upfront charges per click. Still, rather eBay allows you to pay them some percentage of the resulting sale: It is a less risky marketing model to experiment with. One precaution to take before using this marketing tactic is to check the category of the item you sell since the payment differs from one product category.
4. Eliminate the negative feedback
Any customer will be confident to purchase your items when they see five-star reviews on your page. Many negative feedbacks will draw away your potential customers; hence you should strive to remove them. One of the possible ways to minimize negative feedback is to offer unmatched customer service that is effective and quick. Nevertheless, some negative reviews may arise due to wrong deliveries, a broken item, or accidentally adding a review to a wrong product. The goodness is that eBay provides ways to fix the negative review problems by removing the specific negative review or fixing the cause for the customers to remove the reviews themselves. Once the negative reviews are low, your sales will grow significantly, an excellent way on how to get more sales on eBay dropshipping.
5. Do quick and free deliveries at times
If shoppers get their purchased products as soon as possible, that will be a landmark towards increasing your sales. People enjoy it when you do the deliveries speedily once they have placed an order. A seller can spare some time during the week to do deliveries or put efficient systems in place to enhance that.
Once in a while, the seller can remove shipping costs on some items to attract more sales. You can achieve free shipping for small items by adding the charges on the price of the product to lure customers. But, remember to check the prices of the products before offering free shipping. eBay can also provide you with possible options to enhance the shipping process.
6. Have your listing on the social media platforms
The use of social media in marketing is a game-changer in any eCommerce business. A seller should take time to showcase the items that they sell on major social media communities like Facebook, Instagram, Pinterest, Twitter, and others. On these platforms, you will get a large audience of interested customers for your products. Also, quality views and increased sales results will emerge after successfully using the media well.
7. Be a top-rated eBay seller
Top-rated sellers have high chances of increasing their sales. Amid the increased possibility of increased sales, these sellers access several benefits as follows:
Their listings visibility is more excellent.
They have a quarterly $30 credit for their promoted listings.
When using the eBay labels, the seller gets discounts on shipping.
If the top-rated seller is from the US and they offer a 30-day return policy, other additional benefits will be:
Getting free shipping label credits if a buyer returns a product and claims that its listing was inaccurate.
Deductions on refund for damaged or used products that customers have returned.
The removal of neutral or negative reviews from customers in the above cases.
Sellers who do fast shipping and offer outstanding customer service will qualify to acquire the eBay top-rated seller status. If you are not there yet, then strive to be among them for increased sales.
8. Attach the correct prices to every product
Whenever you get a chance to select an item from two similar things with different prices, you will settle for a cheaper one. Even though prices seal any business deal, one should carefully set them. While setting product prices, the seller should protect their margins and ensure that they acquire good profit margins. Moreover, the seller should ensure that their costs across all marketplaces are the same. For instance, if Amazon discovers that your prices are higher on their side than other marketplaces, they will suspend your Amazon listings.
9. Incorporate email marketing
By using emails, eBay can enable you to keep your customers abreast with your new listings, offers, and promotions through emails. Once the buyer has purchased an item, you can prompt them to sign up through a link that leads them to your homepage. Also, you can develop newsletters that you will send to the customers regularly. To increase the customer list, a seller can introduce the sign-up box feature on their store.
After successfully building a large customer base through the above means, the seller can now start the email marketing campaigns by sending reminders, up-sell or cross-sell opportunities, and special offers to the customers. With that, one will significantly increase their sales.
10. Use a flexible return policy
Another excellent way of how to increase eBay sales is to have a return policy that is not strict. With a longer period return policy of 30 days and above, eBay will boost your listings, and customers will have more confidence in you. If the seller has no return policy or their return policy is less than 30 days, they are likely to get penalties from eBay. On the other hand, eBay contains a Money Back Guarantee if the items:
Do not arrive
Do not match the listing
After going through the above ten tips of how to get more sales on eBay dropshipping, one can attest that eBay dropshipping is beyond just opening a store. Whether you are a seasoned eBay drop shipper or a beginner, the tips will empower you in a big way towards reaping huge profits and extraordinary experiences using eBay dropshipping account. Since the eCommerce business seems to improve rapidly, each seller should up their game to stay afloat. Exercise the above tips for excellent performance. eBay is the site to enrich your pockets.