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What Are the Best Methods to Get Traffic to a New Shopify eCommerce Site?

September 02 2021 11:03
Winnie

Launching your new ecommerce store on Shopify is arguably a big accomplishment. However, as of 2021, there are above 12 million online stores. Undoubtedly, a majority of them are Shopify stores. It is because Shopify has made it easier and frictionless for people to create ecommerce sites. This has been leading to a large influx of new Shopify ecommerce stores.  

However, this number is set to increase over time. Due to this driving more traffic on your newly launched Shopify ecommerce store is becoming more challenging with every passing day. It is because the increase in the ecommerce field’s competition is making things harder, especially for new stores.

Due to this, even the stores with high-quality products are also experiencing flat sales sheets. In this case, it becomes highly important to know some of the best ways that can help you to get more traffic to your Shopify ecommerce platform. After all, getting more traffic on your Shopify ecommerce store is critical to make it successful.

How to get more tragic on your newly launched Shopify ecommerce store?

Do you want to learn how to get traffic to a new Shopify ecommerce site in the best possible way? Here we have brought some incredible ways for you to consider in this regard. Make sure to consider them to make the most with them easily.

So, here we go:

Optimize your Shopify ecommerce site for SEO

Improving your website’s SEO is the best way to increase organic traffic to your site. For this, you need to learn about the current trends regarding the Shopify ecommerce site’s SEO. And then proceed to optimize your site and content here accordingly.

Make sure to focus on all the aspects of SEO such as on-page SEO, off-page SEO, and technical SEO to make the most out of it with ease. Even though Shopify comes up with heavy lifting when it’s about SEO, however, you can easily go beyond the limits to make the most out of it in the best possible way.

This will not only help you to attract more visitors to the Shopify ecommerce site. Also, you can improve your site’s performance as well in the best possible way.

Content marketing is key to attract more visitors

An evergreen way to get in touch with more visitors and attract them to your Shopify ecommerce site is content marketing. To attract more people to your site, you have to produce high-quality, original, and helpful content surrounding your niche or your offered products.

You can consider anything from an information-rich podcast to SEO-friendly blog posts, social media posts to highly engaging videos, and more. Always ensure your content is relevant to your products, and target audience. Prefer to let people know how your offered products can resolve their pain points.

Publishing quality content on different platforms like social media, online forums, your own blog, or anywhere else regularly can build engagement with your potential audience. Most importantly, this will also increase the entry points to your Shopify ecommerce site.

So, make sure to create an effective content marketing strategy and use that wisely.

Writing guest posts for popular sites in your niche can be helpful

Another key strategy to improve your Shopify ecommerce site’s traffic is by writing a guest post. This can be an effective opportunity to get ranked on Google SERPs. It is because Google appreciates sites with high-quality backlinks.

So, more high authority websites linking your Shopify ecommerce site is always better. It is because this will impact your domain authority positively.

However, to start with this, you can go with favorite blogs within your niche, if they are accepting guest posts. Make sure to reach out to them and ask their requirements for a guest post. Don’t forget to follow their requirements to avoid any mishap.

Try to reach out to as many top blogs in your niche as possible to make the most out of it.

Target audience on social media platforms

Social media platforms are being used by the majority of your target audience. So, establishing your presence where they are already residing would definitely be beneficial for you.

However, when it comes to choosing the best social media platform to get started with, then most of the startups don’t know where to start. So, you might also be thinking about which social media will help you to get more traffic. Or which platform can be the best to promote your Shopify ecommerce site.

Commonly, established ecommerce platforms such as Shopify come up with the resources to promote themselves across multiple social media platforms. However, for startups, it is always better to focus on one or two social media platforms, to begin with.

Even more, two of the best social media platforms for Shopify ecommerce sites are Facebook and Instagram. However, you have the freedom to use other platforms as well along with these.

Facebook currently boasts above 2.37 billion active monthly users. So, creating a Facebook page can be a good way to start attracting traffic to your Shopify store. You can start attracting people by sharing products and promotions details here.

Fortunately, about 2/3rd of all social media visits to your site comes from Facebook only.

Besides that, Instagram also has seen phenomenal growth over the years. Quickly, this platform has become a goldmine for ecommerce sites. So, you can also benefit from this platform and display your products in front of potential customers.

Whatever social media platform you want to choose to attract more traffic to your Shopify ecommerce site, make sure to add a call to action and product links to your every post for effective results.

Influencer marketing can help you as well

Influencer marketing is also an effective approach to increase traffic and spark more sales on your Shopify ecommerce platform. In fact, 4 of every 5 mobile visits are the result of influencer marketing. To make this effective, find and pitch the best and trustworthy influencers in your niche. Develop a solid marketing strategy here. Ask the influencer to showcase your products and mention your Shopify ecommerce site in their stories and posts on social media platforms.

Fortunately, there are various tools available that can help you in influencer research in your specific niche with ease. Along with that, it is also important to do proper homework when it is about choosing the right influencer for your products.

Even though influencers are commonly easier to come by. However, you must have a questionnaire to make a more informed decision while choosing with whom you want to work.

Paid advertisement can be a helpful tool

Do you want to target the right audience that is interested in your Shopify ecommerce site products? You can run a paid advertising campaign in this regard. Paid campaigns are the best known for their enhanced reach and attracting more traffic to your Shopify ecommerce site.

Fortunately, you don’t have to spend a lot on running an effective PPC or PPM ads campaign for your Shopify ecommerce site. Make sure to optimize your PPC campaigns well to get the best possible results in this regard.

Offering discounts can let you attract more visitors

Discounts, sales, and promotional offers can be helpful to create a sense of urgency among your potential customers. Even more, the kind of offers in which people can get an opportunity to save more always create enticement among your potential customers.

This is the reason why people prefer to purchase more from sales as compared to the normal routine. Besides offering discount offers, you can also offer free delivery and free shipping services to create a sense of comfort for your customers.

These are some of the most amazing tactics commonly used by businesses to grow their website traffic and store sales in the best possible way. So, you should also consider these tactics to enjoy more visitors on your Shopify ecommerce site.  

Don’t forget the importance of email marketing

Sometimes it might be tough for beginners to believe the importance of email marketing in the success of your Shopify business. However, email marketing has remained one of the most powerful marketing channels.

In the ecommerce field, it is considered great because an email marketing strategy is always easier to automate and personalize. It can let you respond to almost every customer’s touchpoint. Even more, you can also inform them about a promotional offer or coupon code to make a powerful first impression.

There are various ways to stay in touch with your potential customers via email marketing. Even more, it can be the best way to stay at the top of your target customers’ minds as well.

Final thought

Opening a Shopify ecommerce site is an amazing milestone to achieve. However, attracting more traffic to that is critical. Here we have enlisted some of the best and proven ways you can consider to attract more traffic to the Shopify ecommerce store. Ultimately, closing more sales will become easier for you