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Ways to Promote Your Wix Store

November 29 2022 01:26
Peter

Wix provides an amazing platform for people looking to start their eCommerce stores. However, creating a store is not enough. You need to know the best eCommerce promotion strategies to start getting customers and help your business grows. You will need to start by reaching out to your target audience; there are many ways to do that.

So, here are the best ways to reach out to your target audience efficiently for better promotion of your Wix store.

Prepare Well Before Starting

As you are promoting your Wix store, there are a few things that you need to prepare well. The first thing is having an inventory of products or a reliable supplier. You will find many options online, so pick the right one. Doba is a platform that provides reliable dropshipping suppliers with cheaper rates and a good user experience.

When you are prepared with products at your end, promotions for your store will always offer good results.

Have an Excellent User Experience

Having a good product range that offers quality and working well on marketing but not putting any effort into enhancing the user experience of your store will fail. Today, users value their experience on any website the most, and websites with a good user experience are prone to retaining visitors for a longer time which results in more sales.

So, if you want to promote your Wix store, the first key step must be to improve the user experience of your store. Visitors must find it easy to navigate through different pages, and you must design the store according to your product niche.

Tips and Advice for Success on Wix

Here are some additional tips and tricks to help you succeed on Wix.

1. Leverage from social media advertising

Start with online marketing on the right social media platforms. Facebook and Instagram are known for their marketing power, but you don't need to restrict yourself to these two. Platforms like Pinterest and LinkedIn can also help you reach the target audience.

Selecting the right platforms here is important according to your product niche and target audience grouping. You don't want to miss out on a huge pool of potential customers. Similarly, you might be tight on funds, so selecting the right platforms will help in both ways.

2. Add blogs and benefit from content marketing.

When you design your Wix store, add a blog section to it. Most of the time, you will be getting visitors to your store through blogs instead of your products, especially in the early stages of your store's promotion. In this blog section, you need to update content that is regularly:

  • Relatable for the customers

  • Valuable to visitors

  • Optimized according to the products in your stores.

A good practice is maintaining a balance between informational and marketing content to retain visitors and convert them into customers.

3. Optimize your Wix Store for better SEO results

You must optimize your Wix store to get better SEO results. It is a way of promoting your store where. You will be making it better, and the search engine will put your store in the top search results, automatically increasing the number of visitors to your store. A few key practices when optimizing your store include:

  • Making it optimized for all types of devices, including mobiles

  • Optimizing the site URL

  • Using unique meta tags

  • Optimizing images and graphics for faster loading times

  • Doing internal linking

4. Influencer marketing can be the key to success for your Wix store.

Influencer marketing can take your online Wix store promotions to the next level. For instance, if you sell products related to young mums, you may partner with a young mother influencer. Most of her audience will also be your target audience, so the chances of reaching out to the target audience with maximum efficiency will increase a lot this way.

Remember that there is no limit on how many influencers you can approach, and to make things even better, give some small discounts to customers who buy products with that influencer's reference.

5. Create a newsletter and benefit from email marketing

Start your newsletter, and whenever someone visits your Wix store or purchases something, ask them if they want to subscribe for free for premium content in their inbox. Eventually, you will build an email list, so work on providing quality content in your newsletter. Most importantly, make a routine and only send emails according to that routine for a quality experience.

It can help keep existing customers engaged with your business, and good email marketing will also help with word-of-mouth marketing.

6. Guest blogging can help a lot.

You will surely find other blogs and stores with similar or relatable niches. A good practice to reach out to the overlapping target audience is posting good quality guest blogs that are valuable to their audience and yours. Doing so will also bring two-way benefits for both stores.

7. Focus on product and service quality

Product and service quality are among the most important things when promoting your Wix store. You don't want to create a negative image of your business through exceptional promotion and bad product quality. So, always choose the right suppliers to maintain 100% satisfaction for every customer.

8. Lure more customers towards your store by promoting sales

Lastly, lure customers to your store by providing discounts and promoting sales. Introducing the sale only on your website is not enough; you need to also market it out of your Wix store. So, use social media, influencer, and email marketing strategies to promote your sales, which will help introduce your Wix store to more customers.

Conclusion

The E-commerce industry has become highly competitive today, and if you don't invest time, money, and efforts in marketing, you will be left behind. It is the reason why so many excellent eCommerce websites end up as a failure. So, if you are setting up your Wix store, make sure to follow all the ways and tips to make sure that you achieve success for this online business.


More Articles:

The Ultimate Guides to Promote Your Wix Store

Everything You Need To Know About Wix Dropshipping

How To Start a Wix Dropshipping Store with Doba

Where to Get Dropshipping Products For Wix


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