Wix provides an amazing platform for people looking to start their eCommerce stores. However, creating a store is not enough. You need to know the best eCommerce promotion strategies to start getting customers and help your business grows. You will need to start by reaching out to your target audience; there are many ways to do that.
So, here are the best ways to reach out to your target audience efficiently for better promotion of your Wix store.
As you are promoting your Wix store, there are a few things that you need to prepare well. The first thing is having an inventory of products or a reliable supplier. You will find many options online, so pick the right one. Doba is a platform that provides reliable dropshipping suppliers with cheaper rates and a good user experience.
When you are prepared with products at your end, promotions for your store will always offer good results.
Having a good product range that offers quality and working well on marketing but not putting any effort into enhancing the user experience of your store will fail. Today, users value their experience on any website the most, and websites with a good user experience are prone to retaining visitors for a longer time which results in more sales.
So, if you want to promote your Wix store, the first key step must be to improve the user experience of your store. Visitors must find it easy to navigate through different pages, and you must design the store according to your product niche.
Here are some additional tips and tricks to help you succeed on Wix.
Start with online marketing on the right social media platforms. Facebook and Instagram are known for their marketing power, but you don't need to restrict yourself to these two. Platforms like Pinterest and LinkedIn can also help you reach the target audience.
Selecting the right platforms here is important according to your product niche and target audience grouping. You don't want to miss out on a huge pool of potential customers. Similarly, you might be tight on funds, so selecting the right platforms will help in both ways.
When you design your Wix store, add a blog section to it. Most of the time, you will be getting visitors to your store through blogs instead of your products, especially in the early stages of your store's promotion. In this blog section, you need to update content that is regularly:
Relatable for the customers
Valuable to visitors
Optimized according to the products in your stores.
A good practice is maintaining a balance between informational and marketing content to retain visitors and convert them into customers.
You must optimize your Wix store to get better SEO results. It is a way of promoting your store where. You will be making it better, and the search engine will put your store in the top search results, automatically increasing the number of visitors to your store. A few key practices when optimizing your store include:
Making it optimized for all types of devices, including mobiles
Optimizing the site URL
Using unique meta tags
Optimizing images and graphics for faster loading times
Doing internal linking
Influencer marketing can take your online Wix store promotions to the next level. For instance, if you sell products related to young mums, you may partner with a young mother influencer. Most of her audience will also be your target audience, so the chances of reaching out to the target audience with maximum efficiency will increase a lot this way.
Remember that there is no limit on how many influencers you can approach, and to make things even better, give some small discounts to customers who buy products with that influencer's reference.
Start your newsletter, and whenever someone visits your Wix store or purchases something, ask them if they want to subscribe for free for premium content in their inbox. Eventually, you will build an email list, so work on providing quality content in your newsletter. Most importantly, make a routine and only send emails according to that routine for a quality experience.
It can help keep existing customers engaged with your business, and good email marketing will also help with word-of-mouth marketing.
You will surely find other blogs and stores with similar or relatable niches. A good practice to reach out to the overlapping target audience is posting good quality guest blogs that are valuable to their audience and yours. Doing so will also bring two-way benefits for both stores.
Product and service quality are among the most important things when promoting your Wix store. You don't want to create a negative image of your business through exceptional promotion and bad product quality. So, always choose the right suppliers to maintain 100% satisfaction for every customer.
Lastly, lure customers to your store by providing discounts and promoting sales. Introducing the sale only on your website is not enough; you need to also market it out of your Wix store. So, use social media, influencer, and email marketing strategies to promote your sales, which will help introduce your Wix store to more customers.
The E-commerce industry has become highly competitive today, and if you don't invest time, money, and efforts in marketing, you will be left behind. It is the reason why so many excellent eCommerce websites end up as a failure. So, if you are setting up your Wix store, make sure to follow all the ways and tips to make sure that you achieve success for this online business.
Try Doba today, risk-free, without missing out on a quality experience!