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Whether you take dropshipping as a short-term or long-term business, working with trending products will always benefit you. With your main goal to sell as much as possible, a trending product in your store will boost you with higher sales. You can gain drop shipping experience and learn in a much shorter time.
A trending product is a product that is comparatively popular among a bigger audience. The reason for popularity can be its new release, some unique feature, or targeting a specific audience. There are different types of trending products as follows:
1. Short-term trending products gain popularity for a very short time, and after a huge audience gets them, their prominence in the market fades away. A great example from 2017 is fidget spinners.
2. Long-term trending products are those that stay trending for a few years. For instance, if Apple launches its premium headphones after every 3 years, they will stay trending for that period until the next generation replaces them.
3. Seasonal trending products only stay trending during a specific part of the year. However, you cannot tell whether they will stay trending in that specific season every year. Christmas trees make a good example of seasonal trending products.
Choosing a trending product isn't hard when you know all the right things to look for. So, if you are also looking to select your first trending dropshipping product, here are all the factors you must consider.
When choosing a trending product, the first thing is to choose the type of trend and the niche you want to work in. It helps clear lots of doubts, and shortlisting products becomes easier. There are lots of trending product types and categories, including:
· Beauty and fashion
· Home décor and maintenance
· Personal care and health
· Kitchen accessories and home appliances
· Office products
· Gadgets
Under each of these categories, you will find several products. So, sticking to one at a time when choosing your dropshipping product is a good idea for consistency.
Now that you have a niche/category in your mind, you can go through different social media platforms. Selecting the platform depends on your target audience. However, for generic research, you may use Facebook as your trending product-hunting platform. Some other platforms are Instagram, TikTok, Pinterest, etc.
Google Trench can tell you a lot about a specific product and its selling capacity. Using this, you can filter out results according to your target audience and get an insight into that product's sales. You may learn a lot about that product by setting specific keywords, timeframe for trends, and other demographics.
By now, you may have selected a product, and now that is in the validation phase. The best way to validate whether a product is trending is by checking it on several marketplaces. Online marketplaces like AliExpress and Amazon give you insights into sales of those platforms. Thus, you can check the potential a product holds.
For further validation, you can track influencer activity. Stores and brands often partner up with influencers to promote products. So, if several famous influencers are working on one product, that might be a valid trending product. The engagement on their posts promoting those products will tell you a lot. However, keep an eye on the type of content to see if those are real reviews or fake ones.
Here is the list of the top 5 places you may consider finding trending products to dropship in 2023.
For the easiest experience of finding the best products selling internationally and for specific regions, you can rely on Amazon Best Sellers. Here you only go through the best-selling products from every category, so there will be no time wasted scrolling through many products. However, selling those again on Amazon might not be the best idea as they are already ahead in the competition.
Doba has a limited list of products and suppliers; however, it keeps its lists updated with reliable suppliers and trending products. If you want ease while finding and selling trending products, consider going with Doba. Searching will be effortless here, and so will be selling with its automation and integration with your dropshipping store.
If you want to find trending products with their suppliers, then SaleHoo is a good platform to start with. It has some tools and filtering features that make things easier for you, so there is no guessing when choosing a trending product. With over 1.6 million products available here, you can find one from every niche.
Although Kickstarter is not made for trending product hunting, you can use this crowdfunding platform to see the most trending projects. Projects grabbing the highest attention from the audience will be the products you want to deal with. So, by using Kickstarter, you not only identify the ongoing trending products, but it also helps identify future trends.
Thieve has a collection of products from AliExpress specifically curated by creative individuals. So, the trending products you find here will be much easier to grab the attention of a huge customer base. With Thieve you can filter products as per your selected niche for easier selection.
Trending products help you earn more in less time, as well as help you learn, research, and gain experience in this business. However, you must stay certain that there is no short path to success, and even if one product has a high demand today, you cannot solely rely on that. Instead, you can use the experience you gained from that product to grow your dropshipping store as a brand.
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