What started out as a highly segmented shopping weekend (a Hunger Games-style brick and mortar shopping gauntlet on Black Friday contrasted by a less visible but no less competitive gift grab online on Cyber Monday) is evolving every year in the direction of ecommerce.
We've put together an infographic that shows the growing impact of digital shopping experiences on the growth in ecommerce sales not just for Cyber Monday, but also Thanksgiving and Black Friday. We also highlight strategies that you as the retailer can employ to take advantage and increase your own company's bottom line.
Without further ado...
Holiday shoppers are defaulting to digital channels to research purchases and increasing the number of purchases made online, including via mobile devices. As a retailer, you have the opportunity to embrace shoppers' growing preference for digital shopping experiences to build your brand, win customer loyalty, and increase your sales.
What digital strategies are you planning for this year's holiday sales surge?