Everyone loves a party. Whether it’s a birthday, graduation, or wedding, there are dozens of opportunities every year to host a party. As dropshippers, we naturally feel more risk-averse with choosing seasonal products for our websites, including party supplies. While it’s easy to think that dropship party supplies are seasonal, they’re actually more evergreen than you think.
When you dropship party supplies, you want to look at it from the point of view of maximizing your profits. While you want to be offering seasonal party supplies, the bulk of your stock should be suitable for use throughout the year. Whether it’s bachelorettes, baby showers, or anniversary parties, party supplies are a product that is in demand all year long.
At Doba, we’re a leading dropshipping website that has almost two decades of experience in the industry. We help dropshippers connect with high-quality suppliers and products to take their business to the next level. We work with thousands of entrepreneurs who dropship party supplies and maximize their profits in the process. We’re sharing some of the tips and advice that we have for dropshippers who are selling party supplies.
The profitability of dropshipping party supplies
It’s easy to shrug off party supplies as a seasonal product, but they can be more lucrative than you might think with the industry expected to have growth at a CAGR of 4.9% until 2026. Every year, there are dozens of events and special occasions that aren’t connected to a specific date on the calendar. Housewarming parties, baby showers, engagement parties – the list is virtually endless.
· Year-Round Celebrations
This year-round demand for party supplies can allow you to offer both evergreen products alongside more seasonal party supplies to help maximize your profits. Even during Christmas, there’s still demand for birthday party supplies that can allow you to offer two sets of trending products side-by-side. Seasonal party supplies can help you top up your typically revenue.
· Variety of Products
One of the reasons why party supplies is the perfect product to dropship is because of their variety. Just picture everything that you need for a kid’s birthday party. Balloons, plates, posters, party games. The list of products that you can offer can quickly run into the hundreds. You can offer a wide variety of party supplies or focus primarily on one demographic to help market your website and become an industry leader.
· Impulse Purchases
Party supplies are one industry where you’ll see a high level of impulse purchases. We’ve all gone to buy a birthday cake and ended up buying two boxes full of cupcakes as well. You can maximize your profits by setting up your website in a way that prompts users to check out similar products. Offering full ranges of party supplies that coordinate with each other can also help boost your sales and average order price.
· Evolving Product Categories
When you dropship party supplies, you’ll always be adding new items to your website. Just think of how quickly one holiday turns into the next. During autumn and winter, we quickly go from Halloween to Thanksgiving, Christmas, and the New Year. You want to maximize your profits by adding evolving product categories that you update for every holiday season.
As a dropshipping website for party supplies, you’ll always be looking ahead to upcoming holidays and finding the right products months in advance. Offering different party supplies for every holiday can help you build up a community of repeat customers who use your website for their party supplies for every event.
How to Maximize Your Profits with Party Supplies
As a dropshipper, you’re always thinking of ways to maximize your profits to give you the best return on your investment. When you decide to start dropshipping party supplies, you want to take proactive steps to be hitting your profit goals. These are our top tips for creating a successful party supplies website.
· Develop a strategy
Strategy is what makes or breaks any dropshipping business. You want to develop a strategy for how you’ll approach different holiday seasons and when you’ll start prompting them. Christmas party supplies start hitting the shelves in stores before Halloween is even over. Your strategy should allow you to plan what party supplies you’ll be selling months in advance so you can focus on marketing and prompting them at the optimal time.
You also want to consider the strategy for your website. Party supplies are rarely a one-item purchase. How are you going to maximize the value of every order? You want to choose products that cover every aspect of party planning, while ensuring that you have products that work and coordinate together. You may end up offering the same set of products in multiple prints to give your customers a variety of choice.
· Find the right suppliers
Your suppliers can make or break the success of your dropshipping store. No one wants to be buying low quality party supplies – especially when they’re buying them to impress their friends and family. It’s not just the item quality that you want to think about.
Shipping and dispatch times are just as important when dealing with seasonal and time-sensitive events like Halloween and birthdays. You might decide to choose a supplier within your own country to limit dispatch times and maximize your profits.
· Choose the best party supplies
Of course, the easiest way to maximize your profits is to choose the best party supplies. You want to offer a mixture of classic party supplies – like banners and balloons – alongside trending items, such as neon signs. Your party supplies should be eye-catching and relevant to the event, helping your customer imagine what everything will look like together. Choose party supplies that sit at a variety of price points and that tick all the boxes for your customer’s party planning.
At Doba, we’re here to help you find the dropship party supplies that will maximize your profits. Whether you offer seasonal or specific party supplies, we’ll connect you with high-quality dropshipping suppliers and products that will help you launch and grow your e-commerce store. Are you ready to get started? Sign up for your 30-day free trial of Doba here.
Try Doba today, risk-free, without missing out on a quality experience!