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10 Email Marketing Strategies You Should be Using in Your eCommerce Business

September 24 2021 05:24
Yangyang

Email is one of the most effective marketing channels for eCommerce sellers, email marketing plays a key role in the overall success of eCommerce operations. In today's marketing environment, as brands strive to be efficient and timely to break through the chaos of digital advertising, personalized and targeted messaging needs to be given priority. Email is an effective marketing tool that creates unparalleled ROI and maximizes customer engagement, it can not only collect subscriber engagement data and information to inform overall brand messages but also personalized content.

There are some email marketing strategies you should be using in your eCommerce business:

 1. Simplify the registration process

First, sellers must ensure that the forms and website builders are the latest, ensuring that users on all devices have smooth access to the website. 

In addition, sellers should pay attention to the location of the registration form. Depending on the stage of the purchase process and individual needs, sellers should put the subscription box in a compelling place. In terms of form design, studies have shown that forms with no more than three fields are ideal numbers, with a conversion rate of 25%. By comparison, the form conversion rate for the six fields is 15%.

2. Automate automated email as much as possible

Sellers can automate your email series, which can not only save time but also help you build lightning-fast rapport with new subscribers. 

Sellers can also adjust their email strategy by analyzing metrics such as click-through rate and unsubscribe rate generated by automated e-mail.

3. Focus on segmentation and personalization

Sending targeted emails with relevant content and quotes is a great way to attract more subscribers back to your company's website. 

Before creating a personalized quote, you must break down the list of leads. Segmenting subscribers based on interests and habits can increase email opening by 14.31%. 

Sellers can get more information about your audience by registering for information or by filling out questionnaires or preference forms. Sellers can then use this data to create highly engaging marketing emails that translate into more sales and traffic.

4. Taking advantage of marketing opportunities

Most people subscribe to lists because they are looking for good deals or suggestions. When a customer throws a question, the seller should provide a clear answer, even if it is not for the product provided in the email, and attach a link to the product in due course. Taking advantage of marketing opportunities doesn't always mean you can make a direct profit. Instead, it helps to build strong relationships with customers by helping them overcome pain points, achieve goals, and solve problems.

5. Test your Call to Action Call

CTA(Call to Action) is one of the most important elements of your email campaign. The success of CTA will result in high mail click-through rates and true target behavior conversions. 

A/B Test (Split Test) has always been a classic method used in mail marketing. Using "A/B Test" to help marketers effectively improve marketing effectively and multi-angle screening of "optimal" mail, especially for some of the leading A/B Test technology.  

6. Focus on branding

The primary goal of an email campaign should be branding. Sellers can share company-related news, engaging content, and exciting promotions to attack customers.

7. Try subject line marketing

To make your email stand out in one crowd of e-mails, sellers can work harder on the subject line, such as using action verbs, asking questions, or announcing a special promotion in the subject line, the key is to inform the customer of the benefits of further reading.

8. Use polite language

Polite communication not only reflects the professionalism of the seller but also helps to build customer loyalty and trust, thus promoting repurchase. 

In an email message, the seller can begin with a personal greeting and end with a thank-you tone, always be polite and respectful in the body. 

9. Collect feedback on your email

Customers will become familiar with your style and tone. Sellers need to be consistent in email and other channels if they are to build a clear brand image. Sellers can conduct online surveys for customers to find out what they really think by asking them about the type of email they want, how often they want to receive it, and so on.

10. Clarify the reasons for unsubscription

Unsubscribe customers are also valuable resources available to sellers, for sellers, it is important to find out the reasons for customers unsubscribe. Once you know what the problem is, the seller can try to resolve the issue and try to invite the unsubscribe customer to re-engage.