Just like any other online business site, the essence of having an online dropshipping store is to prompt customers or visitors to purchase your items. Once a person visits your site, they should receive full conviction of buying a staff. So, the pertinent issue here is to captivate them by making it easy for them to operate. You should ask yourself how many people visit your dropshipping store and back off because it is "disorganized" or "not appealing"? This piece of work will dwell on the details of the store design and how to improve the store design.
Tips on proper branding of your dropshipping store for a better design
Branding is an integral part of an e-commerce store. When you do it well, more customers will come back to purchase items, saving you money for searching for new customers. Moreover, branding will make your store sustainable in terms of sales. For better branding of your store, below are some tips.
1. Choose a catchy logo and business name.
One step to greatness before starting your branding endeavors is to have a logo and name. The name is crucial since it will identify your business. For instance, it is easy to relate the brand names with their products when you hear about LG, Amazon, and Apple. In the same way, strive to have a name for your brand. Besides, the name will be helpful when you want to create your branded emails.
Similarly, having a logo is a boost for your online store. The logo will make it easy for your customers to remember your store. It also influences the public perception of your business. A business logo and name are two pivotal items in which a dropshipper should invest.
2. Mindfully select your brand colors.
Colors communicate a lot when it comes to branding. Different colors bring various feelings towards the customer. Becoming mindful when choosing the colors will be a great plus to your business. Below is how people perceive colors upon seeing them on your brand or the mental picture they create according to the choice of your brand color.
Red quickly attracts the attention of the people as it is bright. People also relate it with success and prosperity, as in the case of Coca-Cola.
Blue is a darling to many people because it brings a feeling of respect and confidence. One of the biggest brands on the planet, Facebook uses the blue color for its designs.
Black depicts seriousness and sophistication like its High-fashion brand users Dolce and Chanel. It also evokes strong emotions.
Orange is also an attractive color that draws people's attention, like Red, though the color brings some freshness and youthful sensation like Nickelodeon.
Green draws people towards nature, safety, and well-being. At least all brands dealing with organic food have this color on their brands.
Yellow communicates creativity, becoming the best self, and happiness. The familiar brand that uses this color is Ferrari.
Purple tends to make the brand look elegant and sophisticated like the Hallmark brand.
Each dropshipper should choose the color that best suits the nature of the business.
3. Have a slogan
For a quick understanding, a slogan is a set of words that describe your business. Choosing a slogan for your dropshipping store may be challenging but having one is crucial. The slogan should be catchy and not necessarily bearing your niche name. Are you stuck in selecting a slogan? Here are the types of slogans that exist.
Slogans that stake a claim
Slogans bearing the attitude of your customer
Slogans that describe your business
The goodness with slogans is that they are changeable.
4. Let your brand care for your customers
To sustain customers in your store, be an astute business person who will build a brand with seamless customer service. Before pocketing that money from sales, ensure that you create a positive rapport with your customers to earn trust through positive reviews. Resolve any issues that customers raise as soon as possible, meaning that your customer system support should be vibrant to notify you of any message from the customer. Besides responding quickly to customer issues, reward your loyal customers. By doing so, there will be an assurance that the customer will always come back. Include a Chabot for easy messaging; many customers prefer messaging through it.
How to design your dropshipping store: stand out among the rest
Every dropshipper should take time and resources to design their stores appropriately. The experiences merchants may have simple store designs and make good money, which the starting ones could not. If you think that you can create your store with few steps and careless to earn much money, you will be in a rude shock. Here are few steps to follow when doing your store design.
Most dropshipping stores fail to pick due lack of uniqueness. One cannot learn about dropshipping stores now and open theirs immediately to do business: the store will be bound to fall. Take time to design a unique store that will identify your brand. If you feel that your store is similar to another one, try to redesign it to be unique. Differentiate yourself from your competitors as much as possible.
II. Have all the basic pages on your store design
To build and increase trust among your customers, including all basic pages in your online store. Just a quick one, why can a customer trust a store that does not have a contact person? Or a return policy? These are the basic pages that your store must have.
The contact page.
Shipping policy page
The FAQ page
Minus the above pages, your store design will be incomplete.
III. Include a Favicon in your store
The Favicon may be small, but it has a dynamite impact on your store. This Favicon adds up in the store and brand recognition. Once a person sees it anywhere, they can easily relate it to your store, just like the logo.
IV. Choose your colors well
As we have discussed above, know that colors communicate a lot about your business. Choose them wisely and in line with your products.
V. Optimize your store/website for mobile
You will realize that many buyers will access your site from either their mobile smartphones or tablets. So, to please them in their search for products, ensure that your site loads quickly on the devices if possible between the first three-second: failure to which the buyer will abandon it. Also, let your site be responsive despite the number of users and enable easy navigation by properly arranging your products. For easy navigation, also include the search bar on your site.
VI. Make product information easy and quick
Immediately the user reaches your site, let them see clickable images of various products categories. For instance, if you are selling shoes, include clickable images of shoe categories like sneakers, women, and children's shoes on your homepage. When describing the products, use bullets since they are easy to remember and quick to read.
VII. Use a suitable theme for your design
You can purchase themes that experienced graphic designers have developed for both conversions and aesthetics for an excellent site. When you have these premium themes, you will often receive updates for an improved store.
Before purchasing the theme, ensure tick the following considerations.
It should be optimized for mobile.
It should load fast
The search feature should be present.
The customer section must be available.
Its information should be organized and easy to read.
The trust logos should be visible.
The Chatbox should be there; if not, it is easy to add one.
It should not appear "cluttered."
It should allow easy access to product information.
VIII. Use high-quality images only
Use images with high resolution for the customers to select the product that meets their needs quickly. Blurry or low-resolution images tend to put off the customers or make the customers choose the wrong products. Remember, as you use high-resolution images, compress them to avoid a slow-loading store. Shrink the photos but keep the quality intact.
IX. Correct all spelling and grammar mistakes or errors
The last thing you would wish to put off your customers is failure to read and understand your site content. If your site has grammatical errors and typos, customers will deem it unprofessional and avoid it. Good grammar and work free from typos will increase trust, bounce rate, and conversion rate.
Since now, you have adequate information on the importance of having a proper design for your dropshipping store, what is remaining now is to open the store. Doba is a dropshipping site that allows all sellers to open their dropshipping accounts and connect them to reliable suppliers.
Doba connects you with world-class suppliers who will sell you products at low prices, hence high-profit margins.
Doba contains automated systems that reduce many dropshipping hassles.
Doba is a renowned dropshipping platform with numerous customers to purchase your products.
Finally, it is easy to open a Doba dropshipping account. By just clicking here, you will easily open an account with us. Doba is the only site to dropship.