The majority of young people today would say that they want to become content creators if you asked them what their dream career path is. A decade ago, that wasn't even a job. With it becoming a billion-dollar industry, more and more people want to profit from its many benefits.
In this article, we explain in detail how to become a content creator, what types of content you can create, and how much money you can make as a content creator.
What is a content creator?
A content creator is someone who creates educational or entertaining content. It could be text, audio, video, images, or infographics.
It usually focuses on one specific niche, such as fitness, outfits, gardening, true crime, motherhood, or gaming.
Through sponsorships, affiliate marketing, ads, or sales, content creators can monetize their content.
Is content creation a real job?
The job of a content creator is a real job if you can earn enough money to pay your bills. Creating content to monetize it through various channels can be seen as part of marketing. e.g. selling related products or sponsorships.
However, it may not be a real job in traditional terms, i.e. There are no specific skills or degrees required, the typical 9 to 5 work schedule isn't mandatory, and you don't always have a boss since you are your own boss.
That's why you can hear many older generations say things like "These people just take photos and hang on their phones all day - that's not a job!".
In today's fast-changing world, we have many new income opportunities that don't qualify as traditional jobs. Even so, they require just as much effort and can earn just as much money.
What are the benefits of being a content creator?
Being a content creator has many benefits, such as:
It is possible to create content wherever you are in the world at any time.
There is no requirement for a specific degree, skill, or experience.
It can be started by anyone at any age and from any background.
This is a very low-budget business that doesn't require much investment.
It can be started as a side hustle and scaled up.
For many people, it's a great way to turn their hobby into a business.
You have endless opportunities to earn income.
2. From Novice to Pro: How to Build a Successful Dropship Career in Content Creation
Sounds good so far? We will now discuss how you can become a content creator by clarifying the most important questions:
What type of content can you create?
You can create different types of content, as previously mentioned:
Create your own blog or write articles
On Instagram, you can showcase your photos
Create a YouTube channel and upload videos
Video clips can be created on TikTok and uploaded
Start a podcast by recording audio files
On LinkedIn or Instagram, you can show graphics, such as infographics
A successful content creator does not necessarily need their own media presence. It is also possible to create and sell content on demand for others. Upwork and Fiverr are freelance platforms that help you find clients.
What skills or degrees do you need to become a content creator?
One of the reasons this is such a popular career path is that: content creators don't need any special skills or degrees!
It doesn't even require you to finish school to get started. As a result, many teens today are able to make money and become famous through social media. For fun's sake, they create content, such as videos or images. They eventually become so good at it and so popular that they make more money than their parents.
What experience do you need to become a content creator?
To become a content creator, you also don't need any experience.
It won't take long for you to get better at editing photos or videos. You can then use your experience to create more useful or entertaining content for your audience in the future.
What equipment do you need to become a content creator?
The type of equipment you need depends heavily on the content you want to produce:
If your content is text-based, e.g. blog posts, then you mainly need a computer. That’s it.
The most basic equipment you need to start a podcast is a microphone and a computer to edit your audio.
Instagram content creators can use a smartphone or a dedicated camera to capture their photos. Investing in good lighting may also be worthwhile e.g. a ring light or softboxes. Additional accessories may be required depending on your niche, e.g. kitchen utensils if you are in the cooking niche.
To become a YouTube content creator, you must have at least a good microphone (audio quality is crucial!). If you don't have a camera, you can film with your smartphone instead. As a starting point, you might also consider using natural light from a window or buying a softbox.
When it comes to becoming a content creator, you don't need much equipment. Especially at the beginning, a computer, smartphone, and microphone should be enough.
Later on, you can upgrade and purchase more advanced equipment. To determine whether you enjoy this type of work and whether you can see yourself doing it in the long run, I recommend starting with what you have. Don't feel compelled to buy expensive tools right away.
It is possible for anyone to become a content creator. Who you are, where you live, what education you have, or what your interests are doesn't matter.
Content creators can make money if they have a niche that people are interested in, work hard, acquire new skills, and improve over time.
What can you earn as an e-Commerce influencer or content creator?
The income opportunities associated with content creation are diverse. Everything is possible with content creation, from making a few dollars a month to making six figures. Your income could vary greatly depending on your individual situation.
Following are examples of how you can make money as a content creator, what you could charge, and how much money popular content creators make.
How do content creators get paid?
It is possible for content creators to get paid in a few different ways. Again, this is largely dependent on the type of content they produce. The most common ways for content creators to make money are as follows:
Sell own products: It is possible for content creators to create and sell their own products, for example, online courses, Photoshop presets, social media templates, or merchandise.
Affiliate marketing: By promoting other people's products and services, creators earn a commission for every item sold.
Ad placement: Advertisements can be placed on a website or social media channel, and content creators can make money from this placement or clicks. Google AdSense and Mediavine are two popular ad networks.
Sponsorships: It is common for companies to pay content creators to talk about their products or services. It can either be within a piece of content, e.g. YouTubers may quickly announce that their video is sponsored by NordVPN. It's the best VPN service out there, and I highly recommend it" before the video continues. Or the entire content is sponsored, e.g. An extensive review is written about a company by a blogger.
Memberships: It is also possible for content creators to set up membership sites or Patreons where people pay a subscription fee to access their content.
Freelancing: The creation of content can also be sold to companies via freelance platforms like Upwork or Fiverr.
How much does a content creator charge?
In order to determine how much you can charge as a content creator, you need to consider several factors:
It depends on how experienced and skilled you are.
Are you working in a specific niche?
When working as a freelancer, how quickly you can create content?
Your social following, for instance, how large is it?
It is important to know the quality of your audience, i.e. the country they are from, how engaged people with your content are, etc.
To give you a few examples:
Instagrammers with 20,000 followers could charge USD 200 for sponsored posts containing a company's products.
A freelancer on Fiverr could charge around USD 50 for a short video he creates based on an existing blog post.
Bloggers can charge about USD 300 for sponsored articles, which are reviews of a company's products.
A YouTuber who has 100,000 views on his video could earn USD 200 in ad revenue.
Please keep in mind that these are only very rough estimates to give you a sense of what a content creator might charge. How much money you can make depends entirely on your individual circumstances, as we have already mentioned.
What do popular content creators earn?
There are many of you who want to know how rich you can get as a content creator. Here are a few real-life examples of successful content creators.
You should keep in mind that those creators have been around for years, and their skills have significantly improved over time. Additionally, some of them outsource work, such as video editing or finding sponsors. Since they have professional help, their expenses are also much higher.
It is not a good idea to compare yourself to their level of content quality if you are just starting out. Use their strategies as inspiration and learn from them! If you are just getting started, don't expect to earn that much money anytime soon.
As a YouTube content creator, how much money can you make?
Graham Stephan: After 4 years on YouTube and 2.5 million subscribers he made about USD 1.9 million in 2020.
Cathrin Manning: In 2020 she made about USD 206,000 with 300k subscribers on YouTube.
Nate O’Brien: In 2019 he made about USD 220,000 with 360k subscribers.
Shelby Church: She, as well, made about USD 220,000 on YouTube in 2020 with 1 million subscribers.
How much money can you make as an Instagram content creator?
Biaheza: Across 5 different Instagram channels he has 3.6 million followers and makes about USD3-5k per month selling shoutouts only.
Liz Eswein: With more than 1.2 million followers she can charge up to USD 15,000 per post.
How much money can you make as a TikTok content creator?
Dixie D’Amelio: With 32 million followers on TikTok, she made USD 2.9 million in 2020.
Josh Richards: He made USD 1.5 million with about 20 million TikTok followers.
How much can you make as a blog content creator?
Michelle Schroeder-Gardner: With her blog Making Sense of Cents she made USD 131,000 in March 2017.
Jeff Proctor: In January and February 2019 he and Ben Huber made USD 348,000 with their blog Dollarsprout.
Create and Go: In their third year of blogging Lauren and Alex made USD 1,664,000.
Which tools are best for content creators?
The majority of content creators will require equipment such as a computer, a phone, and a microphone. There are also several tools that are extremely useful for producing high-quality content. Here are some examples:
Audacity: A free audio editing tool that can be used to edit podcasts or audio files in general.
Photoshop: This software is a popular tool for editing photos and images.
Canva: A tool for creating marketing materials, such as banners, thumbnails, images, or other graphics.
OpenShot: Free YouTube video editing software.
InShot: An app that allows you to edit short videos on your phone, for example, for TikTok.
WordPress + Siteground: To create beautiful blogs, WordPress is the most popular open-source software. Along with that, you need a hosting company, e.g. Siteground, which is very popular and reliable.
3. How to Create Content That Will Make You a Millionaire
Tips to become a successful content creator
Niche down: Find your niche, and become an expert in that field. When people watch your videos or read your images and texts, they will know what to expect from you. Then you can create content that appeals to your specific audience.
Never stop learning: If you're already good at something, keep improving your skills and knowledge of it, whether it's video editing, photography, or cryptocurrency knowledge, for example.
Be personal: For big companies, general content can work. But I've noticed, particularly with small and new content creators, people want to know who's behind the content, what their story is, and what their struggles are. Rather than being too abstract, tell your audience about your own experiences with the topic you are discussing.
Be relatable: Creating content that people can relate to is important, but you should also make it personal. Instead of making a video with the title "This is how I, Jane Smith from Denver, do my hair", make a video called "Quick hairstyles for short and thin hair". It is still possible for you to speak from your experience, but the second version is more relatable.
Use other social media channels: Be sure to take advantage of other social media channels in addition to YouTube, e.g Instagram, as well. It allows you to show other aspects of your personality, too, without risking losing YouTube subscribers who are not interested in anything but your niche.
Be willing to test new strategies: You may have done TikTok videos for a while and you're successful with your strategies. It's still worth testing other things, too. Perhaps you should do not only dance videos but also voice-over videos in your niche as well. You might find these even more successful, so give them a try.
Keyword research: It is your belief that you know what your audience wants to see and that you are creating content accordingly. However, don't rely solely on your gut feeling. Do keyword research, e.g with Ahrefs, to find out what EXACTLY your audience wants to see. As a result, you will be able to create content they will love even more.
Work with analytics: Keyword research is related to this. Look at your analytics, e.g. YouTube or Instagram analytics, or Google Analytics if you run a blog. This gives you a better understanding of your audience, i.e. their age, location, interests, what times they are online, etc.
Collaborate with other content creators: You should not consider other content creators in your niche to be competitors. Rather than avoiding them, reach out and connect with them. By working together, you will be able to create great content that will give both of you extra exposure to potential new followers.
Get a business mindset: To make content creation a source of income, you should treat it as a job rather than a hobby. Embrace the fact that content creation takes a lot of time and effort. In addition to organizing content, scheduling your tasks, checking numbers and analytics, dealing with sponsors or affiliates, and filing taxes, you need to organize your paperwork. Creating content can be fun, but you should also be professional about it too.
4. From ideas to reality: content creation and dropshipping made easy.
Content Marketing Frequently Asked Questions: Blogs, Infographics and Video
One of the most popular types of marketing is content marketing, which can be produced in a variety of ways; every business has a blog, videos dominate our news feeds, and visual content is everywhere.
Online content has made products and services more transparent, empowered consumers to make better decisions, and enhanced user experience. With the explosion of content marketing information, there are only more questions to be answered. The following are answers to some of the most frequently asked content questions we get from our clients and from around the web.
5. The Ultimate Guide to Blogging for Dropshippers: Creating Content that Sells
Blogs and the Start of Content Marketing
As online content saturation increases, content creators must develop articles and videos that are thorough, detailed, and answer specific questions from users. Today, it is more crucial than ever to get content creation right.
By using content marketing correctly, brands can engage customers, generate leads, and increase traffic to their websites. The reason for writing long, detailed articles about a subject is to ensure users can find all the information they need in one place. By producing excellent content, you will be able to provide your users with a better user experience, improve your website metrics, and drive more organic traffic to your site!
Is there a recommended frequency for blogging?
It's important to focus more on quality than quantity when creating content. Creating new content every day may not be feasible for all businesses, so if you're just starting out, one high-quality piece a month will suffice. Think about adding more images or videos, or strategizing additional content that can reach your target audience in different ways, if you have the resources to do so.
What is a good length for a blog post or an article?
A minimum of 800 words is recommended for content posting. While 500 words are the bare minimum for Google to index, the longer a blog is, the better.
For content marketing updates, what resources do you use?
We recommend HubSpot, Backlinko, Newscred, Search Engine Journal, and Neil Patel as content marketing resources.
When it comes to content marketing, what tools do you use?
Blogs and infographics can be created using a number of content marketing tools. Our first step is to research keywords and topics to determine what information people are searching for. Usually, we use Moz, SEMRush, and Google Keyword Planner to find the keywords people are searching for and the questions they are asking. The headline is then created and run through CoSchedule's Headline Analyzer. After that, we use Grammarly to check the content's grammar and peer review it to see how it compares to what others are saying. In order to create quality infographics and images, our designers use Adobe CC.
Do I need to spend a lot on content marketing?
The answer is not simple, content marketing is one of those "you get what you pay for" services. You're likely to generate more and better quality content if you spend more money. If you are looking for an estimate, ask industry contacts or ask an agency if they can bundle content marketing services with digital marketing services. Consider how much time you can take away from your other tasks if you're creating your blogs in-house.
What is the ideal number of pictures for a blog?
It is recommended that you include at least one image since articles with an image receive 94% more total views than articles without one. According to Hubspot, you should use an image for every 350 words. In your article, you should use them to break up the text as needed.
Do blogs need publish dates?
Yes! Providing blog publish dates and updating the date when an article is revised is helpful both to search engines and to users.
Is it necessary to have authors on blogs?
This depends on your brand. There are brands that want their blogs to have a face by featuring their authors, and there are brands that want their brands to be authors. We suggest authorship as a way to get more company buy-in on your blog - people will feel more ownership when their name is on it.
Do I need to call it a blog, news article, or press release?
It is totally up to you! While "blog" and "article" are common terms in the industry, it's also common to use "news" when posting a variety of information (such as press releases and blogs). Meanwhile, press releases are specific posts, which should be categorized individually. For content differentiation, people often use multiple or all of these terms within their blog sections.
Case studies and white papers: what's the difference?
In white paper, a specific problem is presented along with a solution, usually illustrated by charts or diagrams. This is usually a lengthy report of 2,000 words, which is about six pages long. It is common to see them as downloadable content promoting a company's methodology or process. The purpose of case studies is to describe the results of a test, survey, or study in a concise manner.
So, which one should you use?
Based on the subject matter and audience you're trying to reach, you'll be able to determine whether a case study, white paper, or both is the most appropriate medium to convey your message. There is usually helpful information in white papers for users at any stage of the sales funnel, whether they're gaining brand awareness or seeking further information. Case studies provide insights into a subject and show a real-life example, which will typically be targeted at the top of the funnel.
What is the difference between gated content and ungated content?
As part of the conversion funnel, gated content requires users to sign up or register. For gated content to be valuable, it should offer something special to the users. Case studies and eBooks are common forms of gated content. A non-gated resource is any content on your website that does not require a login or any additional information to access.
6. From Flat to Fabulous: How Visual Content Can Elevate Your Dropshipping Store
Creating Visual Content for Your Audience
Besides blogging, visual content has also grown in popularity in recent years. There is no doubt that visual content plays an important role in all aspects of digital marketing and storytelling, whether it is images, videos, infographics, etc.
What is an infographic?
The purpose of an infographic is to give information or data a creative and engaging appearance. They simplify complex information so users can consume it easily.
Are infographics content on the page?
Search engines read infographics as images just like any other image. For value, the infographic's written content should also be paraphrased throughout the article.
Should I use infographics?
In addition to supplementing content, infographics can also be used independently. Using infographics is an effective way to present complex information in a logical, creative manner. They can also be used to consolidate long-form content into an image that can be easily shared. Ensure your infographic serves a clear purpose and is the most effective way to deliver your content before creating it.
Are infographics mobile-friendly?
This depends on your website. A responsive site should adjust the infographic to fit the screen. Your infographic size will be determined by the device and screen size if you do not have a responsive website.
Stock photos: what are they, and should I use them?
Stock photos are usually licensed for specific purposes and derived from a supply of photographs. The photos tend to be generic and easy to identify. You should always use your own original photographs, but using stock photos is better than not using any.
What is the cost of creating and producing a video?
This is all up to you! The cost of video production will depend on what you are willing to spend, whether it is a high-end camera or a smartphone, free editing software or After Effects.
What is the recommended length of a video?
Video length will vary according to the social platform you're using. For Instagram, keep your videos less than 30 seconds, for Twitter, 45 seconds and for Facebook, one minute. It is expected that Facebook's one-minute minimum will increase as it matures.
Videos on YouTube range from 30 seconds to 30 minutes, if not longer. Our recommendation is to keep videos between two and three minutes and then experiment from there to increase engagement.
You will keep users' attention on your website by keeping product or service videos under 1-3 minutes. Try testing longer video content and see what works!
7. How to get started with content marketing
Content marketing is beneficial to every business, and it's never too late to start! If you agree, but you’re not sure where to begin, this blog post will give some insights on how to start.
8. Why Content Marketing is Essential for Dropshippers (And How to Do It Right)?
Dropshippers should learn about content marketing because it can be a highly effective way to drive traffic to their online store, increase their brand awareness, and ultimately increase their sales. Content marketing involves creating and sharing valuable, relevant, and consistent content with the goal of attracting and retaining a clearly defined audience.
Here are some reasons why dropshippers should learn about content marketing:
Increases brand awareness: By creating high-quality content that resonates with your target audience, you can increase your brand's visibility and establish yourself as an authority in your niche.
Builds trust: By consistently providing valuable content, you can build trust with your audience, which can lead to increased sales and customer loyalty.
Improves SEO: Content marketing can help improve your search engine rankings by providing valuable information that people are searching for.
Increases social media engagement: Engaging content can also help increase social media engagement and followers, which can lead to increased traffic to your online store.
Cost-effective: Content marketing can be a cost-effective way to market your dropshipping business compared to other forms of advertising.
Overall, by investing in content marketing, dropshippers can build a strong online presence, establish their brand, and increase their sales.
If you want to learn more about content marketing, you can contact Doba Team.
Try Doba today, risk-free, without missing out on a quality experience!