Currently, selling on Amazon is a great business idea. Due to the pandemic, this online platform has experienced unprecedented growth. People have gotten more accustomed to shopping online, so selling products online has become more alluring as a business prospect. Not only has Amazon's business grown, but the percentage of sales made by third-party sellers on the site has grown as well.
Astute sellers are studying successful products, trying to identify what it is that makes them successful. They are also trying to understand what makes a sales niche attractive in order to better improve their business position or to generate new product ideas.
Let's take a closer look at five successful products in attractive niches. We will draw some useful conclusions about what makes a product a bestseller on Amazon.
1.TeaTurtle reversible plushie
This is a plush toy that can be turned inside out to show an opposite “mood” from the other side. The success of this product is based on good promotion that made it go viral on TikTok. However, if we take a closer look at this listing, we can see that TikTok is not the only reason the product is so successful. You can see how successful this brand is by looking at the numbers we’ve extracted using the AMZScout PRO Extension.
This product is making close to half a million dollars in revenue every month with an impressive margin of 62%. The listing is extremely well done and the A+ content is very clean and to the point. This product is also in the Amazon Launchpad which is a special section on Amazon for new original product ideas. This helps immensely in terms of ranking since the product is technically listed in 2 departments.
2. Gildan Mens T-Shirt multi pack
The success of this product can be attributed to meeting the exact needs of your customer and not overcomplicating things. These T-shirts have no special features other than the fact that they are really good everyday T-shirts that fit well. You can buy them in a multipack at a very reasonable price.
The numbers speak for themselves. With over $860k in monthly sales and close to 54,000 units sold, this product is an Amazon winner.
Of course, since these are clothing items, behind the scenes there is precise work needed when it comes to planning inventory for all different sizes and using the massive amount of variations available to position the listing across a wide selection of keywords.
3. Lemedy Women’s Sports Bra
This product is quite similar to the previous example in the sense that it’s a simple product done really well. It has a well organized set of variations and top notch inventory management. However, this product has a function besides being a nice piece of clothing. Women like to look good.
Also, they want to feel comfortable doing any kind of sporting activity. Finally, women want to feel confident that their bra will perform its function correctly. If you manage to hit all of those marks, you will have a product people will be happy to review, purchase and recommend to a friend. This is how you get a product with over $800k a month in revenue and over 28,000 reviews.
4. SUDILO Disposable face masks
It’s not a surprise that face masks are on this list. However, this listing is special. This isn’t a success story based on good timing or just luck that someone happened to be selling face masks before the pandemic started. This listing has been available since August 2020 and it’s making $2.5 million a month. The key is competitive advantage.
These masks are cheap, well made and you get 50 of them for only $13. This is an example of someone taking their time, making proper calculations and investing heavily into their product. You cannot possibly offer this price if you haven’t committed a large sum of money into your inventory in order to keep the selling price per unit this low. Sometimes making a good decision is more risky than other times. This seller took on the risk of spending an extraordinary amount of money and it has paid off for them.
5. Outward Hound Nina Ottosson Puppy Hide N' Slide Green Interactive Treat Puzzle Dog Toy
Finally, we have a really creative product! This is a puzzle for dogs that lets them have a treat if they are clever enough. This is a great product, with a very clever design. This product is highly likely to be shown to others since people are very proud if their pets are smart and figure it out.
Also, you can have an endless number of ideas and designs for these. This is a very niche product and yet it has close to 49,227 in estimated sales, which is impressive for a product of this kind.
How to use specialized tools to find a winning product
If you are considering selling on Amazon, there are many specialized tools that take advantage of all the data that can be gathered from Amazon and package it in a way that’s easy to comprehend and utilize. For example, there is the AMZScout Amazon Keyword Search tool that can help you to see how often people search for phrases containing a specific keyword:
Here we see an example of how often people search for dog puzzles similar to the final product on our list. This way, you understand how popular any type of product is.
You can also use analytical tools like the AMZScout PRO Extension to access all of the information hiding behind any Amazon page:
With a tool like this you can learn things like the following:
Sales volume - The number of units of a certain product that are sold per month.
Revenue - The dollar amount those monthly sales amount add up to.
Fees- The exact amount you would pay in 3 separate FBA fees per every product unit.
Sales history - Access a chart that shows the fluctuations in sales of any given product in the past year.
Rank history - View the history of the Best Seller rank any product has had. This is one of the main indicators of it’s standing relative to other products in its subcategory.
Once you have a list of interesting products, you can select the one that will have the highest probability of success. Your criteria may be as follows:
● High demand in a niche that’s not too competitive
● A product that weighs below 5 lbs
● Dimensions no more than 18’’x14’’x8’’
● Sale price between $10 and $70
● A manufacturing price that’s 25% or below the sales price
● Items that are not seasonal
● Products that have under 100 reviews with decent sales
This is what tools like these are for. Sometimes you can also find really specialized tools like an inventory management tool, an Amazon sales rank tool or a tool for sourcing or taxes.
In conclusion, there are many ways that a product can become a bestseller on Amazon, and there are also many factors that contribute to those sales. The best you can do as a seller is to study the products that are successful and use every resource at your disposal in order to get the right information. Then you can try to replicate that success or identify niches that offer similar potential opportunities. Good luck sellers!