As the largest social network in the world, Facebook has become a marketing imperative for many sellers. In addition to its monthly active user base of more than 2 billion, Facebook has powerful ad targeting tools that show ads to similar audiences that have purchased your product in stores. Sellers can use Facebook ads to boost product sales and rankings, and in the long run, they can cultivate a loyal audience. As a result, Facebook is essentially the most cost-effective and scalable out-of-site channel for sellers.
But how to get more Facebook followers? There are some tips for you:
First, you must discover the potential of video marketing. To make the video more attractive, you can take these advices：
1. Keep your video short and interesting
Short videos not only help communicate brand messages effectively, but also attract the attention of the audience for more views and shares, and Facebook recommends making videos for 2 minutes or less.
2. Work harder in the first 5 to 10 seconds of the video
When you're marketing a video on Facebook, you need to engage your audience in the video in 5 to 10 seconds. To attract an audience in the first few seconds, sellers can stimulate the audience's curiosity by asking questions or creating suspense.
3. Better understanding your audience
Videos that provide solutions to the audience have the power to reach a wider audience, to create such a video, sellers need to know more about the needs and preferences of the audience.
4. Take advantage of Facebook's features
Sellers can take advantage of features such as Facebook 360-degree video or Facebook Live, which helps make your video more attractive to your audience. Sellers can also promote videos through Facebook Stories, which is becoming increasingly popular in vloggers.
5. Choose thumbnails that generate interests
Just like logo brands, thumbnails can also generate interest in video. With the Facebook Ads authoring tool, you can select new images or select images from videos that can be used as thumbnails. Eye-catching thumbnails can grab the audience's attention even if the video doesn't play automatically.
6. Post your videos during peak hours during the day
There are always times when the audience is larger, and sellers can post videos during those peak hours in order to attract more viewers' attention.
Second, Facebook has thousands of hot topics to discuss, and you need to stay informed and follow up on them.
For example, In the UK, people have more time to stay at home because of the outbreak, are used to comfortable home wear, and no longer just chase the epidemic, but do their own design. Hand-made crop parts such as tie-dyes and handmade jewelry have skyrocketed in popularity. The number of discussions on "tie-dye" topics increased 2.7 times year on year, and the number of discussions on "handmade jewelry" increased 2.3 times year on year.
At a time when the public is focused on keeping social distance, the way Germans travel is also quietly changing. German demand for bicycles soared after news that overseas consumers were snapping up Chinese bicycles, in addition to an increase in demand for e-bikes and camper vans, with the number of discussions on "e-bikes" up 2.6 times year-on-year, the number of discussions on "camper vans" up 2 times year-on-year, and the number of discussions on "bicycles" up 1.7 times year-on-year. Nearly three-quarters (72%) of Australians enjoy reading. During home isolation, people have a lot of time to read all kinds of books.
It's worth noting that this year, the conversation around racial inequality has opened around the world, and interest in books on race and representation has never been higher.
Last but not the least, you can take advantage of the Internet celebrity effect.
Use the Facebook Brand Partnership Management Platform to standardize the collaborative process with KOL, clearly grasp the effectiveness of advertising, and KOL to create consumer favorite native content.
For the brand to go out to sea, in order to cultivate loyal consumers, consumers continue to transform is particularly important，which requires the brand and consumers to maintain a deep connection. Therefore, the brand should pay attention to the content of the promotion to consumers to pass on brand value to establish brand credibility. As key opinion leaders, KOL is often well known and trusted by consumers, whose opinions and opinions are more compelling. when consumers recognize the people they trust to work with the seller's brand, it is easier to build consumer trust in the brand and achieve higher conversion rates.
In addition, cooperating with KOL to publish brand content advertising, can also to reach KOL's natural fan audience, to a certain extent, also improve the interaction rate and influence of brand content advertising.
At a time when advertising content is under constant scrutiny, partnering with KOL is the right tone for brand advertising.
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