Dropshipping is a business model which involves retailers, wholesalers, suppliers, or manufacturers, and consumers. It is one of the most convenient forms of business model, and therefore many studies research and studies indicate that the model will be highly successful in the future.
For example, one study concluded that now around 27% of online retailers have adopted the business model. Moreover, according to another study, it is predicted that dropshipping business would be worth $591 billion dollars.
Now, you may have known about this, and have started your own dropshipping business on a small scale with the expectation of earning higher revenue. However, you might be wondering what steps you can take to grow your new dropshipping business. If this is the case, you have come to the right place. Today we will talk about how you can grow a small dropshipping business.
Below specified are the things which you can do to grow the impact of your small dropshipping business.
In today’s world, where everyone seems to be busy, it is crucial that you make people aware of your business in order to have a profound impact on them. Making people aware of your dropshipping business is crucial as it allows people to discover about your business, which boosts your sales.
It is a fact that if people would not know about your business, they would not be purchasing anything from you because in their eyes you do not exist. To avoid this, and increase your visibility you can try to do certain things. For example:
· Create a website
· Share videos about your brand on social media
Creating a website
Creating a website for your small dropshipping business can help you make stand out from the rest of your competitors, which helps you to make a brand for your business. And brand generic businesses are always an attention grabber that can greatly benefit your sales.
Furthermore, creating a website helps people to know about your business in detail. For example, what you do. Creating a professional website having engaging content can help you persuade other people to contact you.
You can also optimize your eCommerce website for SEO to rank among the top search results of a search engine, and enhance your visibility.
Sharing videos on social media platforms can also help you boost your visibility resulting in increased sales. Online videos make approximately 80% of web traffic. So, you can take benefit from this trend, and increase public awareness.
However, sometimes creating persuasive videos takes time, and is strenuous for a small dropshipping business. For this, these business owners can share the already existing popular videos with a bold and convincing CTA.
Another thing that you can do to grow a small drop shipping business is to know all about your audience. It means you have to know what is your target audience and do they access your dropshipping website. Knowing your target audience allows you to know about their goals and needs. All of which helps you to effectively build a persuasive strategy to attract your clients.
For small-scale drop shipping businesses, it may require some time as they may spend time to figure out how different tools work, including Google Analytics, and HubSpot. You can also create a sales funnel and look at it to know about what steps are making your potential customers into frequent buyers. You can also identify what steps are causing your potential customers to leave your website by looking at your sales funnel.
Therefore, sales funnel can help you optimize the steps that have been the root cause of driving your customers away from your site so that you can generate high-quality leads, and boost your revenue. The more revenue you would earn for your business, the more it would grow in the future.
Trust is the key – This is a popular strategy that is known by many big drop-shipping business owners but not to the small dropshipping business owners. To elaborate further, dropshipping businesses that can build customer trust are the ones that escalate the furthest. To build solid customer trust so your existing customers do not doubt you when considering choosing your business is by:
· Adding customer reviews.
· Testimonial videos
Adding these things can greatly benefit your small-scale drop shipping business, like more positive reviews, and ratings embed a constructive impact on the visitors of your eCommerce site, and they think that your business is one of the leading businesses in the market. Adding testimonial videos can also benefit you as to when people see other users talking about how they loved your business can play an important role in persuading other people.
Additional things you can consider
Other thing you can try to build trust so you can engage more audience on your website and help them stay for a longer period is to try to add videos about what your product or drop shipping aims to solve, and how it is more convenient than any other drop shipping businesses.
You can also add why us videos, about us videos, and what makes you different. All these videos can have a thoughtful effect on customers, and they can become your potential customers.
One of the primary things you can do to grow your small-scale business is to get a reliable and reputable, and experienced supplier. As specified above, the dropshipping business involves suppliers, they are the backbone of the business. In some cases, suppliers are also the manufacturers and therefore it is important that you do some research before doing business with one.
Make sure that the supplier you are considering hiring is fast in his or her responses, and therefore, is not expensive. Because being a small dropshipping business owner, you have to keep the budget intact and do not waste on merely a single aspect.
Also, try to know about your suppliers’ production capabilities, so if you are successful in growing your small dropshipping business in the future, they are ready to scale and cope up with your increasing demands. Choosing the wrong supplier can degrade your small-scale drop shipping business. So, be careful to take certain steps to get a reliable supplier.
To get top-notch suppliers, you can contact Doba. Doba is a professional drop shipping business website that has hundreds of high-quality suppliers with which you can do business in an efficient manner.
Poor customer support is one of the leading issues that small-scale drop shipping business owners face nowadays. Not just in drop shipping, but professional customer service that tends to solve all the problems that customers face when interacting with your business is one of the primary causes that can boost your sales.
For example, according to a study, around 84% of people consider customer service before buying a product or doing business with someone.
For small-scale drop shipping businesses, having professional customer support which consists of experts is not easy. However, if they can manage it by staying within their budget, they can generate high-quality leads, and boost conversions.
Additional factors to consider
One point to note here is that in dropshipping business you need to hire people in your team rather than introducing an AI chatbot as humans have a better tendency to understand and solve problems related to other people.
Moreover, you should also make sure:
· Your team is 24/7 available as there is no specific time for users that can visit your dropshipping ecommerce website.
· You have numerous contact options, including emails, contact numbers, video calls, live chat, and more. The diversity of options in customer support is deemed more convenient by users and therefore, increases your sales.
· Try to minimize the wait time for your customers. Around 66% customers reported that they hate waiting for a long time in order to get their queries solved. And this is what drives them away from a business.
Other thing that you can try to do to grow your small-scale drop shipping business is you can perform competition research. It means you can look for other drop shipping businesses about what they sell to their customers. You should try to acquire and sell the products that your competition sells relatively cheaper. The products that are in high demand would help you attract more customers.
To find the most demanded products that would suit your niche, you can contact Doba. Doba is a brand generic business website that has millions of products that you can choose from and earn a hefty revenue.
Being a small-scale drop shipping business owner, you should focus on building relations than earning more. Remember slow and steady wins the race.
The above-specified are the things you being a small-scale drop shipping business owner can do to grow your business.