Facebook has turned to be an excellent site when it comes to the marketing of products and services. There are billions of videos on the site, and people spend cumulative millions of hours watching them. Notably, the numbers balloon every day, considering that Facebook is becoming famous at a very high rate. If you decided to create some video content for product advertisements, you are on the right path. Whoever does not include videos in their digital marketing strategy, that marketing is incomplete. For those who have started or are yet to start marketing through videos on Facebook, you need to know how to promote videos on Facebook by attracting the attention of your potential clients.
What you need before promoting videos on Facebook
Did you know that a video is a flexible and charming format that draws actual pictures on people's minds and can quickly pass from one person to another? Videos are what customers love because they easily digest the content: videos engage and entertain them. There are various types of video as follows:
Explainers: These videos give people more knowledge about your product. They have a wide range of use, especially with customer service activities, instructions, and many other applications.
Interviews: Interviews allow conversing and presenting your influencers or special guests. After having a conversation, the audio can be a marketing tool through podcasts.
Product reviews: This is for brand ambassadors who create videos on your products to get free products. It is among the cheapest but reliable methods because the followers of these influencers give many reviews on comments and opinions about the product. Product reviews may also act as the best research tool for your products.
Live Videos: These allow you to interact with your clients at a personal level. Social media channels are the best avenues for live videos.
Before you know how to promote videos on Facebook, the bigger part lies in creating them. Here are the steps to help you create and run ads on Facebook.
Step 1: Go to your profile page at the top and click on "Create Ads."
Step 2: Choose your campaign objective by clicking on "Get Video Views"
Step 3: Select your audience, ad schedule, and budget.
Step 4: This is the stage to create your Ad. You will have two options at this stage of creating your video. You will either upload a video from your library or join images to form a slideshow. Many people prefer uploading videos from their computers. When creating your video, note the following requirements by Facebook: the video should be of .MP4 or. MOV in format, at least 720p resolution, 16:9 aspects ratio, and a maximum of sixty minutes. The images should range between three and seven for slideshows, and one should determine how long they want the slideshow to play.
Step 5: Customize your video, preview it and see it growing exponentially.
Why use videos to promote your products?
Including videos in your marketing strategy is necessary. Below are reasons why you need to include videos when marketing your products on Facebook.
1. Videos are the best media when explaining your products.
If you want your potential buyers to learn quickly about your products, then videos come in handy. The majority of the marketers have confessed that videos have been instrumental in making their buyers understand their products and services. Any customer will buy a product or service if they understand it, fail to turn away from it. Video content is an excellent tool for a business to explain their work to lure potential customers expressly.
2. Videos are profitable investments.
The time and resources you will use to create your videos for marketing will never be in vain. Videos give a good return on investment depending on their organization and quality. Some may have preconceived minds that videos are expensive, but after exploring, you will discover that it is possible to create good videos without spending much. Most of us have smartphones that are high-quality video recorders in our pockets. There is also good software that allows a seller to make engaging explainer videos at low prices. If you produce videos after a low expenditure and chances are that your return on investments will be so high.
3. Videos have multiple ways of use.
Depending on your company's marketing goals, you can choose the best way to use videos for marketing. There are various ways that marketers use videos as below:
Many social media platforms, including Facebook, allow sellers to post short video stories that disappear after some time. Creating such videos is so fast and cheap. In addition, the videos speak directly to the buyers. To succeed in using the disappearing videos, one will have to build an audience in their Facebook.
Use of live videos. Facebook management says that you will reach many people if you use live videos. The live videos allow the buyers to stream live content that makes it stand out amidst the ordinary videos.
To improve the customer experiences, a seller may record a short video and send it as they react on a follow-up on inquiries or purchases.
4. The love for videos amongst the people is huge.
As the ease of creating videos for marketing is growing, the love for videos amongst the people is also growing. People all over enjoy watching video content, as they are incredibly convenient. Facebook records billions of video views each day, especially those videos without sound. So, if you are not creating video content for your services or products, you are missing a lot.
5. Videos captivate
Since videos combine two aspects of communication, the visual and audio ones, they easily tend to catch the attention of many viewers. Since most of the message from the brain is visual, the human brain will keep the messages you pass through videos very well, same to your buyers. It will be easy for the buyer to remember what they saw that what they read.
Tips to promote videos on Facebook
With a massive following on Facebook, you need to capitalize the site for your product promotion. As we learn how to promote videos on Facebook, you can use these few tips to enhance your Facebook video marketing experience.
Avoid sharing your videos from other sites to your Facebook but upload them directly. Uploading videos directly on Facebook captures much more attention than sharing them from YouTube and other sites because the Facebook native videos perform much better, close to four times. Remember to include the auto-play feature when uploading videos for the potential customers to watch directly without necessarily clicking on them. At least most Facebook users will stop to watch a video, even for a short time.
Create an impression and awe within the first 4 seconds. Be creative by adding some humor or joke at the beginning to catch the attention of the audience. While writing a script and designing your video, ensure you do it with a drop-off mind. Start with something interesting in your video to keep the viewers scrolling. Make the video short to maintain your audience. Use a great thumbnail to capture the people's attention. Add a captivating title to the video to draw their attention.
Remember to caption your video. Many Facebook users will prefer watching videos without sound. If you cannot attract your viewer with a video without sound, you need to do something. Apart from captions, you can include text overlays on your video. Make them straight to the point and colorful to appeal to and engage the viewers.
Let the videos carry one key point. If you want people to share your video, create it so that one can summarize it in a single sentence. That shows how easy your video is easy to understand; hence need no many explanations when sharing. People share videos because they want to be social, express their feelings on a topic, and some want to humble-brag or show off. In addition, others share to make their friends and colleagues laugh while others want to prove that they became the first to find something.
Boost your videos with Facebook ads. With people uploading millions of videos on Facebook, it is easy for your video to get lost. To boost viewership, sponsor your video through an Ad: This will make the video appear on the right people's newsfeeds, some of who may not be on your network.
Create a playlist. Create playlists of your Facebook videos to make it easy for the customers to find them whenever they want them. It may be discouraging or tiresome to search a video in thousands of them.
Using videos on Facebook is a crucial idea that all sellers should embrace. Whoever has not incorporated this marketing strategy has much to lose and should work with speed to embrace it. Learning how to promote videos on Facebook is also another thing that sellers can work on. With a perfect strategy, videos can make your business prominent and draw many customers that you can imagine. Try Facebook video marketing now, and you will never regret it.