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How to Run a Profitable Dropshipping Business

October 22 2021 10:08
Winnie

If you are considering starting your own business, you might have heard the term dropshipping. However, you may not be familiar with the business model and how it works. So, let's begin. 

What is dropshipping and how does it work?

Dropshipping is a business model where you do not need to stock items in your store to sell them. The way this all works is when a customer orders from your e-commerce store, your order is directed to your wholesale supplier. 

Afterward, those suppliers ship the ordered product directly to your customer. In dropshipping, you set retail prices on products that are not yours. Once the order is fulfilled, you pay your supplier the wholesale price and keep the profit earned from the retail price.  

Dropshipping is less risky, as you do not have to worry about products being in your inventory for a long time if they are not sold. It is because you just act as a middle man between wholesale supplier and customer.

However, running a profitable dropshipping business is quite a strenuous task. Therefore, you need to have a solid plan, and tips that can help you to do such. 

How to run a profitable dropshipping business

Below-specified is some of the most effective strategies to run a profitable dropshipping business.

Be determined and realistic

Sure, dropshipping is profitable, it is why around 27% of retailers that sell online have approached and integrated dropshipping model. However, guess what? Magic does not happen overnight, and if you want to earn a hefty profit through dropshipping, you must be determinant.

To generate a stable income through dropshipping, you need to spend approximately 6-12 months with your dropshipping business. 

Business is tricky and grows gradually. Profit and loss are the two integrated attributes of any business. So, if at the beginning you are not getting enough orders, or are experiencing a bit of loss, be determined and never give up. 

Moreover, your business might already be in a safe spot, but you think that it is not flourishing. The reason is that many people set unrealistic goals, which makes them upset, and they think that they should quit. So, make sure to set realistic goals, which are achievable so you stay motivated and make your way up to the ladder. 

Spend time to find a profitable niche

A niche can be defined as the specialized market in which you would be selling your products. For example, Pet Products are a broader market, but Dog Products are a niche. There are also sub-niches, for example, dog food, and dog collar. To effectively find a niche and products to dropship, you should consider the following:

Choose high ticket drop shipping items having more competition.

To earn more profit, you need to find a niche that has a higher level of competition as it means that the product is in demand. Also, choose expensive products. It is because the amount of work you would do to sell any product, whether cheap or expensive, will be the same.

So, wasting your energy on low ones to earn a minimum profit is absurd. You can find some in-demand products using tools such as Google Trend and Keywords Everywhere.

Do keyword research.

Another way to make your products more visible to your audience is to use keyword tools to identify the keywords and search queries for the products you are considering listing to your dropshipping store. 

We would recommend you to do keyword research before you list down your products. It is because it would tell you if anybody is searching for a product that you are considering selling or not. If they are not, make sure to choose the niche that people are searching for.

Keep tabs on your competitors

You would not lure any customers by just listing high-ticket dropshipping items. To attract them, you need to have a solid marketing plan, have an aesthetically pleasing website, and engaging product descriptions and CTAs. 

Many novice dropshippers do not focus on these aspects. It is why they are unable to earn a considerable profit. But many do. However, they do not get it right. To do it the right way, do competitor research.

You can use Google, social media, or other spying tools to know your competitors’ marketing strategies, online activity, CTAs, website layout, and more. 

By doing competitor research, you can also find some keywords that your competitor uses, and use them to outgrow your dropshipping business. 

Get a dropshipping supplier

Without a supplier, you won’t have any dropshipping business. It is why it is necessary to get one. However, make sure to choose a supplier that you think has the best response time, as this can delay orders and hurt the growth of your business. 

In addition, you should also choose a dropshipping supplier that understands you and is cooperative. When considering a reliable and professional dropshipping supplier, make sure to choose one that can scale. It is because if someday your business grows, which we hope does, you would need more products to meet your customers’ demands.

Also, be mindful to choose suppliers that do not charge too much shipping fees and have a wide range of products. To get the best dropshipping suppliers and both low-ticket and high-ticket dropshipping items, you can check Doba

Doba is a leading dropshipping website since 2002 that has some of the most dropshipping suppliers in the world. 

Setup your e-Commerce store

Setting up your e-Commerce store would help your dropshipping business model be visible and look authentic and professional. Not just any store, your store should be visually pleasing and should provide a great user experience. Otherwise, your sales would go down. 

Around 38% of people do not shop from websites, which are poorly designed, while 40% exit the website that is too slow. So, make sure that your e-Commerce website is fast as well. You can create visually pleasing and fast websites on WordPress, even if you do not have technical knowledge.

The above-specified are some of the tips you should follow to run a profitable dropshipping business.