Over time, more and more artists are selling their art online. It may be because selling online is easier and cost-effective than maintaining a physical store. Or because online marketplaces can help people to sell their art anywhere in the world without any limitations.
Most amazingly, even galleries that are considered as a haven of in-person art selling are also looking for more business online.
In short, from niche art to high-class fine art, art lovers are now able to make purchases of their favorite art pieces online. However, selling creative art online is a slower push as compared to various other industries. However, certain ways can let you make the most out of it in the best possible way. For that, it is highly important to learn the best ways to sell your art online.
So, here in this guide, we have brought all the essential tips and tricks that are necessary to sell art online. Make sure to have a look at the information enlisted below to get a better idea about the things in this regard.
So, here we go:
Deciding the best platform for selling art is essential. However, this process of choosing where you want to sell your art online can get overwhelming because of so many available options in this regard. Well, there are two major options you can consider in this regard and these include:
Web site builders
Are you unable to know which of these can be the most suitable option for you? Let us make things easier for you.
Choosing a website builder and building your own online store for selling art can be attractive. Even more, it is the best option for people who want to have full control over their online art store and wish to set up a high-quality online store.
While, on the other hand, online marketplaces are the best option for users who want to start selling art quickly without any hassle and don’t mind a lot of competition on these marketplaces.
Online marketplaces like Artsy, Esty, and more can be a more amazing place to start because these boast millions of regular customers.
With these, you can now make a better decision regarding where you want to sell art online.
After deciding where to sell art online, now you need to ensure your presence on different social media platforms, especially Pinterest.
Well, if you are having a website, then integrating different social media channels there is super easy. For example, it is easier to add a share button on your site to let your visitors share your products or posts on Instagram, Pinterest, Twitter, Facebook, or anywhere else.
Even more, the teamwork of ecommerce and social media platforms doesn’t end here. It is because various popular social media platforms also allow their users to sell art directly there. This can even be a great opportunity to attract more prospects to your products or even an art store as well.
Just think about it, social media platforms boast millions of active users regularly. Establishing your presence here can let you have an opportunity to provide easier access to potential customers to their art. You can redirect those visitors to your website to grow your business of selling art more effectively.
However, here we have some effective ways you can consider to embrace the power of social media platforms in the best possible way:
Keep posting on social media platforms regularly. Create your business page, and then post once or twice a day at least. This is important to let your followers or visitors know that your business is active. Even more, it will become convenient to contact you as well.
To make the most out of the content you are posting on your art store’s social media pages, you must keep checking analytics. This will let you determine the time zone when the majority of your followers are seeing your posts. Ultimately, you can increase the reach of your great content in the best possible way.
Photos and videos are a great way to increase engagement on social media platforms. However, low-quality images can repel your visitors and make them feel bad about your business. So, it is highly important to prefer posting HD images and videos to attract more people.
To attract more prospects for your art online, it is important to make your art look good online. There are various online tools that you can use to sharpen your images and make them look more attractive for visitors.
Tools like Canva are one of the best platforms to create professional-looking images with perfect dimensions. Whether you want to design social media posts, blog covers, infographics, or edit your product images, you can do it all with Canva. You can easily use it or any such tool all the time to make everything look more amazing here.
Writing a blog can be a great way to tell your story to visitors. When it is about to start writing a blog for your art store, you can find various blogging sites to consider in this regard. WordPress, the blogger, as well as websites having blog pages, can be a better way to start.
Even if you have established your own online store to sell art, then you can also integrate your own blog page can be a great option to consider.
However, to start a successful blog, you don’t have to write long essays with a lot of information. Instead, keep it simple, readable, and concise. So, your visitors can find the exact information they are looking for without getting frustrated.
You can also link different products as well in your blog posts to attract more visitors to the store. To make your blog more attractive for visitors, make it all about the art that inspired you.
Just understand that, don’t put all of your energies into one social media platform or website, because this is foolish. It is because putting your efforts on one platform is just like building your house on the land of someone else.
Whether it is a marketplace or social media platform, every platform changes its algorithms more often. These can impact your visibility, curators, pricing policies, and other various things. Due to this what works for you at present might not work for you in the future.
For example, Facebook may shut down your business page even without any explanation. And this occurrence is common on social media platforms. Even more, knowing about the reasons behind this shutdown can be impossible sometimes. With that, you will not only lose your grown-up business page but thousands of followers and previous customers details as well. As a result, you will be devastated.
However, the purpose of telling here is to avoid putting all your eggs in one basket. Instead, establish your presence on multiple social media platforms to make the most out of these in the best possible way.
Arguably, displaying art online is as effective and attractive as the picture you are using in your store. Therefore, you must ensure that all the images you are uploading are of the high-quality and the same size. This can let you maintain quality and highlight the features of your artwork more effectively.
Even more, your art store must be neatly organized. You can categorize artwork by theme or type to make it easier to navigate for your visitors. Even more, adding recommended and related sections can also be a great opportunity to upsell.
The best way to encourage your visitors to invest in your art is by writing compelling descriptions for every art piece you are uploading. Make sure that the descriptions are easier to read and come up with key features highlighted. This will let you visitors find important information at a glance. Consequently, it will also help them in making their final decision of investing in your artwork.
Do you want to sell artwork on different marketplaces? Or do you want to get the best quality art pieces from different suppliers? In any case, you need to get access to high-quality art pieces and reliable suppliers.
Fortunately, Doba can help you in this regard. This is a compelling platform that can be integrated with all the major marketplaces and let you access millions of products and thousands of suppliers online easily. As a result, accessing and displaying top-performing art pieces on your site would become easier.
Selling art online can be trickier, especially for beginners. However, having access to the right information can make things easier for you. So, let’s have a look at the info above to know how to sell art online. Make sure to use a maximum of these tricks to sell art online more effectively