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How to Set Up Instagram Shopping?

September 18 2021 05:27
Winnie

If you are an online seller then you must be aware of the importance of no distractions when a customer places an order. While you can pretty much have a great hold on it when customers are on your website. Managing similar stuff from other applications can be a little tricky. So, why not adapt to that application instead of redirecting customers to your website.

Instagram is becoming a popular platform for business day by day, and the Instagram shopping feature brings a lot of opportunities for the online sellers out there. So, here we will be discussing how you can make a fortune by setting up Instagram shopping.

What is Instagram Shopping?

One thing that all of the customers are looking for these days is the convenience of online shopping. While there are several applications available for this purpose, Instagram does the best. While a business can market itself on Instagram, the Instagram shopping feature helps a lot by making people place orders directly to your website right from the Instagram interface.

So, if you have an eCommerce account on popular marketplaces like Shopify and Amazon then setting Instagram shopping can be an amazing thing for the success of your store. The reason is that it will be allowing customers to shop right from the application instead of redirecting between websites which takes more time, and the process often includes switching between applications.

Another amazing thing about Instagram shopping is that you are not dealing with any additional products or development. All you are going to do is to create a digital sharable catalog of your brands present on your e-commerce store. So, when the customers place an order, that order will be automatically redirected to your store.

If you do not have an eCommerce store, then you can make great use of Doba. It is a platform that provides dropshipping suppliers for your orders. So, you can simply manage orders without managing anything critical. The best part is that it makes ordering automatic by integrations with top online marketplaces. So, the orders sync up and the efficiency at your end extremely increases.

How to Set Up Instagram Shopping? The complete Step-by-step guide”

Setting up Instagram shopping is not that simple as you have to go through some very important steps. Moreover, there are a lot of minor details that you need to care about. So, here we will be sharing our step-by-step guide that will help you in setting up Instagram shopping.

1.      Create an Instagram profile and convert it into a business account

Keeping your business and personal Instagram profiles is the best thing you can do to easily manage and promote stuff. So, if you already have an Instagram account for your business then you need to convert it into an Instagram business account. Otherwise, you can start from the signup process and create an Instagram account, especially for your business requirements.

This is the process that is free to do and all you need to do is to go into settings and then to account. There you will see an option “Switch to Professional Account”. Clicking on it will complete this step. One of the many benefits of doing this step is that you also get analytics about your profile which helps a lot when you want to thrive.

2.      Create your Facebook business page and connect the Instagram account to this page

One thing about Instagram shopping is that it cannot work without a Facebook business page. It is necessary to integrate your Facebook business page for setting up Instagram shopping. So, if you already have a Facebook page for your business then it is great. Otherwise, you need to create a Facebook business page.

Once you are done with the creation part you need to link the Facebook and Instagram accounts and here is how you can do it:

1.       Open the Instagram application and go to the edit profile option

2.       Navigate to the Public Business information part and select “Page”

3.       Select your Facebook business page and you are done

After it, you can move to the next step.

3.      Upload the product catalog and set everything up

It is the part where you are going to upload your product catalog on Instagram shopping. Doing this step comes with two options for you. You can either set up using Facebook Business Manager or you can integrate your database that is certified from an eCommerce platform like Amazon or Shopify.

Using the Database option

Follow these steps to use this option to upload your product catalog

1.       Go to the “Commerce manager”

2.       Go to the “Data sources” option from the “Catalog” tab

3.       Select “Add items”

4.       Select “Use a partner platform” and press next

5.       Select your platform that has the certified database of products

6.       Follow the links and connect the database to your Facebook business page.

With these steps, the database connection method will be complete.

Using the Facebook Business Manager option

Follow these steps to use this option to upload your product catalog

1.       Go to your Facebook business account

2.       Go to the “Commerce manager”

3.       Click “Get started”

4.       Click “Create a catalog”

5.       Select “Ecommerce (Products)” then hit next

6.       Select “Upload product info”

7.       Now you will have a catalog and assign it to the business manager account

8.       Set a name for your catalog and click on “Create”

9.       Go to the “Commerce manager” and open the catalog you just created

10.    Go to “Items” then “Add items” then “Add manually” and click on next.

11.    Upload the image of the item. Make sure that the image must be 500 x 500 pixels at least

12.    Enter all the information and details for better SEO performance

13.    Navigate to the “Item Category” and select the category of your products

14.    If the same products come in different colors, then you can use the “Variants” options as needed

15.    Click on “Finish” and you are done. You can also click on “Add another item” as long as you want to add items to this category.

With these steps, the Facebook Business Manager method will be complete.

4.      Submit your account to Instagram for a review

All left to do now is to submit your account for review from Instagram. It can take a few days or so. Here are the steps you need to follow here:

1. Open the Instagram business account and go to the settings option

2. Select “Sign Up for Instagram Shopping”

3. Complete all the steps that you have to go through to submit your account for a review

4. Go to the settings and check the status by checking the “Shopping” option.

Now you can move to the next step

5.      Turn on Instagram shopping

After your account passes the review part you can turn on Instagram shopping and you will be finally done with the process. Here are the steps you need to follow to turn on Instagram shopping:

1. Open the Instagram business account and go to the settings option

2. Go to “Business”

3. Go to “Shopping”

4. Select the product catalog that you are looking to connect from all of your catalogs.

5. Hit done

With all of these steps, you will be finally done with the process of setting up Instagram shopping. After this process you can head to creating awesome posts, stories, live videos, and a lot more at Instagram shopping for selling products on your website right from the Instagram application.

Tips and Tricks for becoming more successful with help of Instagram shopping:

Setting up Instagram shopping is not the only thing you need to do. There are a lot of little things that can make huge differences and here are a few of them.

How to get your account approved for Instagram shopping.

The 4th step in the process is to get your account reviewed and approved and a lot of people fail at this step. So, here are a few tips that can help you in this case:

·       Ensure that your business is located in the Instagram shopping feature available locations

·       You are only selling physical and eligible products

·       Your business owns the eCommerce website

·       Your business obeys the Instagram commerce policies and merchant agreement as well

By ensuring all of these your account will be approved easily.

Pay attention to the visuals

Instagram shopping is mostly done with the images playing the most role. So, you must pay attention to the visuals. Here is what you can do to make the visuals attractive:

·       Always use attractive photos

·       Showing the product in action is always a better option

·       Use the right type of colors to make the product look attractive

·       Follow a signature style for your business account

·       Make sure that you are creating meaningful and original content

In this way, you will be able to perform a lot better.

Use hashtags for better performance

Another thing that has a huge importance on Instagram is the hashtags as they work like keywords work for SEO. So, you need to ensure to use the best hashtags for a better reach for your posts as several people follow several hashtags.                                                              

Conclusion

Instagram shopping can be the pathway for your website to get the success it has been striving for. The best part is that the setup process will not take more than a few minutes at your end, and it is free for everyone. So, set up Instagram shopping now for your business. Also, make sure to follow the tips mentioned above for the best performance from the very first day.