Wish is one of the biggest online marketplaces in the world, so it's unsurprising that many drop shippers often ask if dropshipping is allowed on Wish. With a user base of more than 500 million people and more than 100 million active customers shopping on the platform, it's important to understand dropshipping on Wish and how to go about it. Keep reading!
A review of the Wish marketplace
Wish is one of the leading mobile shopping apps in the world. Created by a Google engineer, Danny Zhang, and a Yahoo engineer, Peter Szulczewski, in 2010, the platform grew quickly to become the top-selling app in the world just four years later. Here are some quick facts to know about Wish Marketplace:
The platform is active in 100+ countries around the world
Wish reported 100 million buyers in its platform in 2020
More than 550,000 merchants list their products on Wish
Over 300 million items are listed on the Wish store
Merchants sell over 2.4 million orders daily
Revenue in 2020 surpassed $2 billion
In about 42 countries, Wish is the number one shopping app
Does Wish allow dropshipping?
Wish's policy states that merchants must create, manufacture, or own distribution/retail rights to the products they sell through Wish. When you partner with dropshipping suppliers, you essentially have legal permission to sell their products. This clearly shows that dropshipping is allowed on Wish.
What's more, a simple scan of Wish's merchant page shows the platform lists a number of third-party party dropshipping apps (like Avasam, ShopMaster, and SkuGrid) that it integrates directly with. Plus, most sellers on Wish import their products directly from China.
In a nutshell, dropshipping on Wish is both possible and acceptable. You can dropship on Wish and leverage it to reach more customers and increase sales.
Why consider Wish dropshipping?
Wondering whether or not to dropship on the platform? Here are some of the reasons to start Wish dropshipping.
1. The seller/buyer ratio is low, which is good news for anyone with a good product looking to break into the marketplace.
2. Wish's shopping app is easy to use and allows shoppers to buy easily. When they download the app to their devices, the app immediately starts learning their buying behavior and uses it to recommend products to them.
3. Wish has been ranked highly on Google Play and App store in terms of downloads. With the advantage of mobile commerce, sellers can expect to sell three times more sales than traditional e-commerce.
4. Wish uses effective marketing tactics like gamification. For instance, the app alerts customers of eye-catching products and encourages them to share on social media to learn more about the products. Its astonishingly effective!
5. Shoppers drop around half a million reviews daily, which helps other customers build trust with Wish. With such massive reviews, customers purchase goods with confidence and even come back for more.
3 things every seller should know before dropshipping on Wish
Now that you know that dropshipping on Wish is a profitable idea, it's important to know three things before you get started on the platform. Most new dropshippers on the platform fail largely because they ignore these three things, so you want to pay attention to them, so you don't make any mistakes.
1. Competitive pricing
One of the major attractions to Wish for many shoppers is the low pricing. Low-priced items sell fast on the platform, so if you're looking to succeed, you will need to optimize your product prices to meet customers' expectations. Plus, since low-priced items are highly in demand, consider dropshipping only products that are portable and very cheap.
2. Authorized branded products.
To avoid abuse and rights infringement, Wish requires sellers to obtain authorization to sell from the product brand owners. The idea is to show that the owners of branded products are aware that you are selling their products on the platform and that they consent to it. Needless to say, the authorization must be documented. This could be in the form of a license, trademark, manufacturer's invoice, etc.
3. New products only
Wish requires that all items sold on its platform must be brand new. The sale of used and refurbished products is prohibited on the platform. So you might want to rethink wholesaling bulk items from liquidation websites (because of too many low-quality items) if this was on your plan.
How do you start selling on Wish as a dropshipper
Now, let's get into how you can start selling on Wish. The process is straightforward, and you can get started immediately.
1. Bestselling product categories on Wish
Many new dropshippers make the mistake of not researching the products they want to dropship. The goal should be to find products that shoppers are willing to pay for and not what you think they'd like. Browse through the different categories on the marketplace until you find a particular category you want to focus on.
2. Finding a wholesale supplier
The next thing to do is to search for a supplier of the products you wish to dropship on Wish. It's always a good idea to buy from wholesalers at a low price so you can sell to customers at a higher price. There are many dropshipping platforms with thousands of suppliers waiting to receive your orders.
3. Register as a seller on Wish
Once you have successfully taken the two steps above, it's time to register on Wish. Log on to the Wish merchant account page and click on the signup button. Make sure you carefully fill the form, as Wish doesn't allow you to change certain details once the registration is complete.
Dropshipping on Wish can be very lucrative, but you will need to invest your efforts to succeed on the platform. You will need to research how best to promote your products on the site and outside of it. Keep in mind, however, that selling on Wish is not free as the platform charges $2,000 before merchants can start selling. However, a better alternative to dropshipping on Wish is to opt for Doba. One of the biggest marketplace for dropshippers.
Doba has been a leading dropshipping website since 2002, dedicated to providing high-quality dropshipping suppliers and products for online sellers to dropship. Doba provides integrations with top marketplaces and e-commerce platforms, including Amazon, eBay, Shopify, and more, allowing sellers to add products to their stores and sync orders to the suppliers to fulfill orders efficiently.