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1. HOW TO YOU CHOOSE SOCIAL MEDIA PLATFORM FAQ
Frequently Asked Questions: How to use social media as a marketing tool for businesses?
There is no doubt that social media marketing and management take time. Implementing a social media marketing strategy into your overall marketing approach is tedious because you need to know what metrics to measure and what audiences to reach on each platform. So, what should you do? Check out the answers to some of the most commonly asked questions about social media marketing.
2. The basics of social media marketing
Why should I use social media?
Let’s face it: It's a social media world now. Social media accounts for 30% of all online time (and counting). Social media is an excellent way to reach people. No matter what your goal is: brand awareness, sponsored content, or a combination of both.
What social media platform should I use?
It depends. It's great to start with Facebook, but we prefer to get to know each client individually. A brand's decision as to which platforms to focus on depends on factors such as audience location, products/services it offers, and goals it seeks to achieve.
How often should I post?
It's best to post at least twice a week on most social media platforms, but some are exceptions. It is possible for your team to post more frequently on Twitter and Pinterest if they have the time and content to do so. By using Snapchat, Facebook, and Instagram Stories, you can also keep your business at the top of your customer's minds. Since stories only last 24 hours, you can make your content feel urgent without being too intrusive.
How often should I post non-self-promotional content?
What you give is what you get on social media. The sharing of industry-related content, "real-time" photos, and even user-generated content is crucial, regularly. There is no doubt that social media is a social network at its core. Engaging with other brands and your social audience from a personable perspective allows people to see you as more than just a brand.
How can I schedule social media posts?
Creating a batch of social posts and scheduling them ahead of time will save you a lot of time. For Facebook, Facebook Business Manager can be used to do the scheduling. Use TweetDeck for all things Twitter-related. You can schedule Instagram posts through HootSuite, which allows you to schedule posts on Facebook, Twitter, and LinkedIn as well. It is not possible to schedule photos and videos for all platforms in advance, so you can post in real-time to LinkedIn, Pinterest, and YouTube.
What tools do you use for social media marketing?
Aside from the scheduling tools listed above, you can write and edit social media posts collaboratively with Google Docs.
Photoshop and Adobe Spark are also good tools for creating and sizing images.
Can I delete or edit bad reviews on social media?
As with most things on social media, it depends on your platform.
Let’s break it down:
Can Delete Comments:
- YouTube
Cannot Delete Comments:
Other Options on Facebook
You can't delete comments on your Facebook Business page, but you can block specific words and profanity. Unwanted comments can also be hidden. A lot of these options are found in your right-hand upper corner under the 'Settings' tab.
You can also turn off Facebook reviews. We do not recommend this option due to the importance of reviews today.
The best way to handle bad comments and reviews is to respond with a solution, such as asking the reviewer directly (via direct message, email, or phone) to resolve the issue. By doing this, you show your customers that you are proactive and care about their needs.
More choices for Twitter
If you want to get rid of negative comments on Twitter, you have a few options.
● It is possible to block the offending user
● A user's future Tweets can be muted
● Report abuse or spam from users in extreme cases
3. How to advertise on social media?
Is there a difference between an ad and a social media post?
A post is content that you share with your followers organically on social media. Ads are paid posts that are targeted at a specific audience based on demographics and interests. To ensure your business' content is seen by more people, we recommend promoting important messages or relevant posts on social media because most algorithms limit the number of followers who see it organically. Posts that perform well organically are another sign they should be promoted. Even if it's doing well on its own, money will expand its reach.
What are promoted or boosted social posts and how do you do them?
Despite their different names, ads serve the same purpose across most social channels.
A post can be promoted directly through an advertisement, or you can use the advertising platform of the social channel to create a more advanced advertisement.
Facebook & Instagram
On Facebook, a "boosted" post is the simplest form of advertising. You create them by allocating your advertising budget to a post already on your business page. Boosting an existing post will increase its visibility in the news feed of more people. Boosted or promoted posts are typically used to increase audience engagement, such as likes, shares, and comments. For a more personalized approach to advertising, Facebook Ads are the way to go.
Facebook Ads are a more advanced way to advertise on Facebook, and they require a Facebook Ads Manager account (also known as Facebook Business Manager). Depending on your marketing objective, Facebook ads offer you the greatest variety of ad options. These options include:
● Brand awareness
● Reach
● Traffic
● Engagement
● App Installs
● Video views
● Lead generation
● Messages
● Conversions
● Catalog sales
● Store visits
On Twitter, users can promote Tweets directly from a post they have already published. The Twitter Promote Mode is another easy way to get better engagement for your Twitter account. Each Tweet is automatically advertised to other users.
Twitter Ads offers the most detailed targeting options of all social advertising platforms; you can target people by location, keywords, followers, behaviors, and interests. With Twitter Ads, you can promote already-posted tweets, schedule tweets, or create new tweets instantly. All you need to do is visit Twitter Ads Manager.
You will then be asked to choose your campaign's objective. These include:
● App installs
● Followers
● Tweet engagements
● Promoted video views
● Website clicks or conversions
● App re-engagements
● In-stream video views (pre-roll)
● Awareness
You can then set your daily (or lifetime) budget and targeting criteria - namely, whether you want to target based on interests, followers, or keywords. The difference? By targeting by interests and followers, you can create a list of Twitter users whose interests are similar to those of their followers. With keyword targeting, you can reach people who search for, tweet about, or engage with specific keywords.
LinkedIn offers similar advertising options to Facebook, including sponsoring a post from your page or using their specific advertising platform. Because LinkedIn offers detailed information about careers, their Campaign Manager is the best tool for targeting professionals in certain areas or specific fields. In most cases, LinkedIn advertising is used to promote job openings or blogs you want other digital marketing professionals to see.
The term "promoted Pin" refers to a pin that you pay to have more people see. Even though Pinterest does not offer as many targeting options as other social media channels, it's still important to narrow down your audience. The ads option can be accessed by clicking the plus icon at the top right-hand corner, or by promoting a pin after pinning.
When it comes to social media marketing, how much should I spend?
A social media marketing budget can be hard to determine, but some platforms have limitations. You should spend at least $10 every day on Facebook advertising, for example. A little money can go a long way, but more money will usually get you more results. The best way to find out what works for your brand is to start with a low budget and test ads.
Demographics on each social media platform
TikTok demographics and users (Sprout Social)
Number of active users: 1 billion
Time spent per day: 89 minutes
TikTok gender demographics
(Statista, Pew Research)
Worldwide, over half of TikTok users identify as female (57%). Just 43% identify as male.
TikTok age demographics (Statista, Pew Research)
More than 2 in 5 TikTok users are between the ages of 18 and 24 (42%); 31% of users are 25-34; 13% are 35-44; 7% are 45-54; and 4% are over 55.
The United States has the largest TikTok audience at 136.5 million users, followed by Indonesia (99 million users) and Brazil (74 million users).
TikTok income and education demographics (Pew Research)
40% of Americans who make $50,000+ use Tiktok; 29% of those who make $30,000-$49,999 use it; and 22% of those who make $30,000 or less use it.
19% of college graduates use TikTok; 24% of those with some college education use it; and 21% with a high school education or less use it.
5. Who Uses Instagram?
Instagram demographics and users (Sprout Social)
Number of active users: 2 billion
Time spent per day: 29 minutes
Instagram age and gender demographics
(Statista)
51% of global Instagram users are male and 49% are female.
Users between the ages of 25 and 34 make up 32% of Instagram’s worldwide audience, followed by 18-24 (30%), 35-44 (16%), 13-17 (9%), 45-54 (8%), and 55+ (6%).
India has the most prominent Instagram audience in the world at 230 million users, followed by the United States (160 million users) and Brazil (119 million users).
Instagram income and education demographics (Pew Research)
47% of Americans making $75,000+ use Instagram; 39% of those making $50,000-$74,999 use it; 45% of those making $30,000-$49,999 use it; and 35% of those making $30,000 or less use it.
49% of college graduates use Instagram; 44% of those with some college education use it; 30% with a high school education or less use it.
LinkedIn demographics and users (Sprout Social, 99firms)
Number of active users: 810 million
Time spent per day: 7 minutes
LinkedIn age and gender demographics (Statista)
Worldwide, users between the ages of 25 and 34 account for 59% of LinkedIn users, followed by ages 18-24 (20%), 35-54 (18%), and 55+ (3%).
Men make up more of the platform’s audience than women. Overall, 57% of users are male compared to 43% who are female.
America has a larger LinkedIn audience than any other country, boasting an impressive 190 million users. This was followed by India, which has 87 million users.
LinkedIn income and education demographics (Pew Research)
50% of Americans making $75,000+ use Linkedin; 21% of those making $50,000-$74,999 use it; 21% of those making $30,000-$49,999 use it; and 12% of those making $30,000 or less use it.
51% of college graduates use LinkedIn; 28% of those with some college education use it; and 10% with a high school education or less use it.
7. Do people still watch YouTube?
Yes! The popularity of YouTube is growing as video becomes the norm. Moreover, it ranks second behind Google in search engine traffic, so businesses shouldn’t ignore it. YouTube has an 18-49 user age range, which is another platform that attracts a wide audience.
YouTube demographics and users (Sprout Social)
Number of active users: 2+ billion
Time spent per session: 30 minutes
YouTube age and gender demographics
(Statista, Oberlo)
Globally, men use YouTube more than women. Over half of the platform’s audience is men (54%) while 46% are women.
34% of users are between the ages of 18 and 24, followed by 25-34 (33%), 13-17 (15%), 35-54 (15%), and 55-64 (3%).
India is home to the largest YouTube audience in the world at 467 million, followed by the US (247 million) and Indonesia (139 million).
YouTube income and education demographics (Pew Research)
90% of Americans making $75,000+ use Youtube; 79% of those making $50,000-$74,999 use it; 83% of those making $30,000-$49,999 use it; and 75% of those making $30,000 or less use it.
89% of college graduates use YouTube; 86% of those with some college education use it; and 70% with a high school education or less use it.
8. Who Uses Twitter?
Twitter demographics and users (Sprout Social)
Number of active users: 211 million
Time spent per day: 31 minutes
Twitter age and gender demographics
(Statista)
Users between the ages of 25 and 34 make up 39% of Twitter’s worldwide audience, followed by ages 35-49 (21%), 50+ (17%), 18-24 (17%), and 13-17 (7%).
Over half of all users are men (56%), whereas just 44% are women.
The United States has the largest Twitter user base in the world at 77 million users. This is followed closely by Japan (59 million) and India (24 million).
Twitter income and education demographics (Pew Research)
Just 34% of Americans making $75,000+ use Twitter; 22% of those making $50,000-$74,999 use it; 29% of those making $30,000-$49,999 use it; and 12% of those making $30,000 or less use it.
Only 33% of college graduates use Twitter; 26% of those with some college education use it; and 14% with a high school education or less use it.
9. Who uses Facebook?
Facebook demographics and users (Sprout Social)
Number of active users: 2.91 billion
Time spent per day: 33 minutes
Facebook age and gender demographics
(Statista)
Men account for 57% of all users. Women make up 43%.
Users aged 25-34 make up 31% of Facebook’s global audience, followed by ages 18-24 (22%), 35-44 (18%), 45-54 (11%), 55-64 (7%), 65+ (6%), and 13-17 (5%).
India accounts for 330 million Facebook users, the largest user base in the world. It is followed by America (180 million) and Indonesia (130 million).
Facebook income and education demographics (Pew Research)
A majority (70%) of Americans making $75,000+ use Facebook; 61% of those making $50,000-$74,999 use it; 76% of those making $30,000-$49,999 use it; and 70% of those making $30,000 or less use it.
73% of college graduates use Facebook; 71% of those with some college education use it; and just 64% with a high school education or less use it.
10. Should you advertise on Snapchat?
Short videos and Snapchat ads are great for capturing the attention of young audiences. The majority of Snapchat users are between 18 and 34 years old, but some are younger.
Snapchat demographics and users (Sprout Social)
Number of monthly active users: 319 million
Time spent per day: 25+ minutes
Snapchat age and gender demographics
(Statista)
Users between the ages of 18 and 24 make up 39% of Snapchat’s global audience. Those aged 13-17 make up another 12%.
Women account for 53% of users compared to men, who make up 46%.
With 144 million Snapchat users, India is home to the largest subscriber base in the world. This is followed by America (108 million) and France (25 million).
Snapchat income and education demographics (Pew Research)
Only 28% of Americans making $75,000+ use Snapchat; 29% of those making $50,000-$74,999 use it; 27% of those making $30,000-$49,999 use it; and 25% of those making $30,000 or less use it.
Just 23% of college graduates use Snapchat; 32% of those with some college education use it; and 21% with a high school education or less use it.
11. Who Uses Pinterest?
Pinterest demographics and users (Sprout Social)
Number of monthly active users: 431 million
Time spent per day: 14 minutes
Pinterest age and gender demographics
(Statista)
Women make up 77% of the platform’s global audience. Less than one in five users are male (15%) and 8% are considered unspecified.
A majority of Pinterest’s user base is young: 39.4% of its audience is between the ages of 25 and 34. 20% are 18-24, 17.1% are 35-44, 9.2% are 45-54, and 14.1% are 55+.
Despite the fact that 50% of Pinterest users (called “Pinners”) live outside of the United States, America is home to more users than any other country (86 million).
Brazil follows at 27 million users while Mexico rounds out the top three with 18 million users.
Pinterest income and education demographics (Pew Research)
In total, 40% of Americans making $75,000+ use Pinterest; 29% of those making $50,000-$74,999 use it; 33% of those making $30,000-$49,999 use it; and 21% of those making $30,000 or less use it.
Just 37% of college graduates use Pinterest; 36% of those with some college education use it; and 22% with a high school education or less use it.
Sources:
Statista / Statista / Statista / Statista / Statista / Statista / Hootsuite / Pew Research / Pew Research / Sprout Social / Statista / Statista / Statista / Statista / Statista / Statista / 99firms / Statista / Statista / Statista / Oberlo / Statista / Statista / Statista / Statista / Statista / Statista / Statista / Statista / Statista / Statista / Pinterest / Statista
12. Don’t forget about Google
Why should I use Google My Business (GMB)?
You can stand out from your competition in local searches by optimizing your Google My Business (GMB) page. Additionally, it provides important information to your customers, such as your business's name, phone number, and location.
Google My Business (GMB) can be a powerful social media marketing platform for businesses to connect with their customers and improve their online presence. Here are some ways to use GMB for social media marketing:
● Claim and verify your business listing: The first step is to claim and verify your business on GMB. This will allow you to manage your business information and ensure that customers can find accurate information about your business, such as your address, phone number, hours, and website.
● Optimize your business profile: Make sure that your GMB profile is fully optimized by providing complete and up-to-date information about your business. Add photos, videos, and descriptions that showcase your products or services.
● Engage with customers: GMB allows customers to leave reviews, ask questions, and provide feedback. Engage with customers by responding to their reviews and questions promptly and professionally.
● Post updates: GMB allows businesses to post updates, similar to social media platforms like Facebook and Twitter. Use this feature to share news, promotions, and other updates with your followers.
● Use insights to track your performance: GMB provides insights on how customers interact with your business listing. Use this data to track your performance, identify trends, and make data-driven decisions.
● Encourage customers to leave reviews: Positive reviews on GMB can improve your online reputation and help attract more customers. Encourage customers to leave reviews by providing excellent service and following up with them after their visit.
In summary, Google My Business can be an effective social media marketing platform for businesses to connect with customers and improve their online presence. By claiming and optimizing your business profile, engaging with customers, posting updates, using insights to track performance, and encouraging reviews, you can leverage GMB to reach more customers and grow your business.
13. Social media tips for more advanced advertisers
What is a pixel?
A Pixel is a code snippet that you can add to your website to track user behavior, optimize ad targeting, and measure the effectiveness of your Facebook advertising campaigns. It is a powerful tool for businesses to understand how users interact with their website and to improve their Facebook advertising strategy.
Some key features of a Pixel
Conversion Tracking include: Facebook Pixel can track specific actions that users take on your website, such as making a purchase or filling out a form. This allows you to measure the effectiveness of your Facebook advertising campaigns and optimize them for better results.
Custom audience targeting: Pixel allows you to create custom audiences based on user behavior on your website. For example, you can target users who have visited your website but haven't made a purchase or target users who have abandoned their cart.
Lookalike audience targeting: Pixel can also be used to create lookalike audiences based on the behavior of users who have already interacted with your website. This allows you to reach new users who are similar to your existing customers.
Event tracking: Pixel can track specific events on your website, such as clicks, form submissions, and page views. This allows you to optimize your social media ads for specific user actions.
Optimization for ad delivery: Pixel can help optimize your ad delivery for specific goals, such as increasing conversions or driving more traffic to your website.
Overall, Pixel is a powerful tool that can help businesses improve their Facebook advertising strategy by tracking user behavior, optimizing ad targeting, and measuring the effectiveness of their campaigns.
14. How can I tell if there’s a pixel on my website?
There is another Google Chrome extension that shows you whether your site contains pixels. In addition to tracking website events or conversions, the pixel can be used to create remarketing audiences for Ads. Clicking on the icon will tell you if there are any pixels found.
Alternatively, you can check the status of your pixel through Business Manager. Choose "pixels" from the Measure & Report tab in your Business Manager account.
To link a pixel code to a website, you will need to follow these general steps:
Create a pixel code: First, you need to create a pixel code in your Social Media Ads Manager account. This can be done by going to the Events Manager section and selecting "Pixels" from the dropdown menu.
1. Install the pixel code: You will need to install the pixel code on your website. The process of installation varies depending on your website platform or CMS. You can usually add the pixel code in the header or footer section of your website.
2. Check if the pixel is working: After installation, you should check if the pixel is working. You can do this by going to the "Pixels" section in your Social Media Ads Manager account and clicking on "Test Events" to see if it registers any events on your website.
3. Set up events: Once the pixel is working, you can set up specific events that you want to track on your website. This can include things like page views, purchases, or form submissions. You will need to add the relevant event codes to your website's pages to track these events.
The process of linking a pixel code to a website can be technical and may require some coding knowledge. If you are not familiar with the process, you may want to consult with a web developer or digital marketing specialist to help you set it up correctly.
15. What is the difference between Business Manager and Ads Manager?
You can access your pages, ad accounts, and performance metrics all in one place with these tools.
Having a Business Manager account can be very helpful if you manage a lot of pages, like an advertising agency. It is also useful for large corporations with separate Facebook pages for each branch, location, or unit. The Ads Manager is sufficient for placing and managing ads for one single account.
16. Social media ads can be a powerful tool for dropshippers to reach potential customers and drive sales. Here are some ways social media ads can help dropshippers:
● Targeted audience: Social media platforms like Facebook, Instagram, and Twitter allow you to target specific demographics, interests, and behaviors to ensure that your ads are seen by the right people. This means that you can reach a highly targeted audience that is most likely to be interested in your products.
● Cost-effective: Social media ads can be very cost-effective compared to other forms of advertising. You can set a budget for your campaigns, and many platforms offer bidding options that allow you to get the most out of your ad spend.
● Increased visibility: Social media ads can help increase the visibility of your brand and products, which can lead to more website traffic and sales. By creating eye-catching ads with compelling visuals and copy, you can grab the attention of potential customers and generate interest in your products.
● Analytics: Social media platforms provide detailed analytics that allows you to track the performance of your ads. You can see how many people viewed your ad, how many clicked on it, and how many made a purchase or took another desired action. This data can help you optimize your campaigns for better results.
Overall, social media ads can be a valuable tool for dropshippers to drive traffic, generate leads, and increase sales. However, it's important to approach social media advertising strategically and test different tactics to find what works best for your business.
After considering which social media platform is best suited for your dropship business, you can get started by signing up for a free 30-day trial now.
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