Knowing how to do marketing for dropshipping can be difficult. You’re not marketing an original product or something that you have a unique selling point for. It’s one aspect that can be off-putting for potential dropshippers. How can you make your e-commerce platform different from the thousands of other dropshippers online?
What you need is to think of ways to market your dropshipping store before you start. 90% of dropshipping businesses fail within the first month. They fail because they don’t offer potential customers value or anything to draw them into your e-commerce platform. Developing a marketing plan can help you navigate these early weeks and establish a customer base.
At Doba, we’ve been working with dropshippers since 2002 to provide high-quality dropshipping suppliers and products that allow entrepreneurs to scale their online businesses. We’re sharing our top dropshipping marketing tips to set your e-commerce store up for success.
1. Decide who your customer is
It’s easy to get carried away when building a dropshipping business. The first question you need to answer is who your customer is. Most dropshipping businesses fail because they don’t establish a niche and select products that appear random and disorganized. You’re more likely to be successful by creating a customer profile and researching which products will work with them so that you can market them accordingly.
Once you know who your customer is, understanding how to do marketing for dropshipping is considerably easier. You’ll find it easier to establish a brand voice, and you can use the same marketing techniques as a traditional e-commerce store.
2. Create a user-friendly dropshipping website
Before you can start setting up your dropshipping, you need a website. Specifically, you need one that will convert visitors into customers. You don’t need to be a tech wizard or know coding to establish a user-friendly website. Platforms like Squarespace make it easy to build a sleek and professional-looking e-commerce store that portrays your brand as more than just ‘another dropshipping site’.
Your branding should play into your website, attracting your niche customer base from the moment they click on it. Use simple language and navigation that allows your visitors to access each part of your store. If you’re planning to dropship dozens of items, a navigation system will be essential to make your dropshipping store user-friendly.
3. Provide high-quality photographs
One of the first giveaways that your website is a dropshipping store is the quality of photographs. One good photo can help you sell thousands of products. It’s worth investing in one of each product that you’re stocking on your website – solely for the purpose of taking high-quality photographs. You can use these as the stock images on your website and incorporate them into other ways of marketing your dropshipping store. These photos can appear everywhere, from your social media feed to newsletters and blog posts.
4. Email marketing is a non-negotiable
Email marketing should be integral to your website. You can provide an incentive like a discount on their first order to encourage visitors to sign up for your newsletter. You can promote this via a pop-up on your website and in the footer to help drive sign-ups.
The secret to email marketing is copywriting. You want to grab your audience’s attention as soon as the email hits their inbox. You can use your email list to promote new product releases and offer exclusive discount codes. It’s a way of tapping into the demographic that forms the basis of your customer.
You can also use your email list in segments to target new product releases at customers who have previously purchased similar items. It means you’re sending customers the most relevant messages, and they’re less likely to hit the ‘unsubscribe’ button.
5. Develop different social media strategies
We all know that social media is one of the most powerful ways to market your dropshipping store. Where some dropshippers fail is by copying and pasting content across all their social media platforms. You want to take the time to understand how the algorithms work and create specific content for each platform.
It’s worth investing in tools like Buffer to help with managing your different social media platforms. Having professional-quality photos of your products will make these strategies easier to develop and give you the option of creating original videos.
Online videos account for 81% of consumer web traffic, making it an area of marketing that you can’t afford to skip. By having your products in hand, you can create videos on TikTok and Instagram that raise brand awareness and promote your product.
Your social media strategies should target your customer profile and incorporating your branding. One of the best dropshipping marketing tips is to treat your e-commerce store like a brand. Everything from your products to social media strategies should have consistency to them.
6. Invest in social media advertising
The world of Facebook and Instagram ads has the potential to turbocharge your dropshipping website. How often have you gotten a targeted ad on Instagram that grabbed your attention? Most of us are paying more attention to social media advertising than traditional media. You can think of Google ads as the new newspaper ads, while social media replace TV and radio advertising.
The power of social media advertising platforms like Facebook and Google is that you can target users who have previously visited your website. You can target them with exclusive discount codes to encourage them to check out with the item they ‘left’ in their cart.
Social media advertising takes trial and error to find a winning formula. You want to monitor your conversion rate and experiment until you find which style of ads works for your customer base.
7. Customer reviews are everything!
As dropshipping becomes more popular, consumers are becoming tuned in on how to spot dropshipping websites. Understandably, some users approach these websites with a sense of caution. The best way to combat this is with customer reviews on your website. When you’re buying your website, make sure you include a plug-in or design an element to allow customers to leave reviews under each product.
Customer reviews can help you boost your conversion rate by 14-76%, according to Shopify, one of the most popular platforms for dropshipping websites. You can encourage your customers to leave a review with the incentive of a discount code or gaining points on your website to apply towards a future purchase.
8. Retarget potential customers
Do you know that 99% of visitors to your website won’t buy anything on their first visit? Your challenge is to find a way to retarget these customers and get them back onto your website. Retargeting should be at the heart of your dropshipping marketing with display ads, including abandoned cart ads. One jewelry brand reported a 325% increase in sales through Facebook ads that focused on abandoned carts as their retargeting strategy.
9. Drive organic traffic with a blog
“Is blogging dead?” is one of the most common questions about dropship marketing. Blogs are considered to be amongst some of the most trustworthy online sources and are still growing in popularity. Not only does a blog help to drive organic traffic, but it also differentiates your e-commerce platform from other dropshippers who leave an empty shell. Adding personality and branding through blogs makes potential customers more likely to trust your website and place an order.
Blogs are essential to your website’s SEO, and you can incorporate them into your wider social media strategy. The key is to be consistent with your content and develop a regular posting strategy that helps maintain a steady flow of organic traffic and growth.
10. Build a community around your niche
Remember your buyer profile that we mentioned in our first dropship marketing tip? You want to use them as the starting point for building your online community. Every successful dropshipping website has a niche and a community to go with it. You want to reach out and find your potential customers online, whether it’s through Facebook groups and communities on social media.
You can use ambassadors to help promote your products and build this community or use your own profile to subtly promote your products. Your social media platforms are the best tools to leverage when building this community. Encourage your customers to upload organic content about your brand and engage with them as much as possible.
11. Cross-sell marketing for impulse purchases
Did you know that Amazon can be considered a dropshipping website? If there’s one feature that you should copy from Amazon, it’s their ‘frequently bought together’ feature. You want to maximize every user experience to its fullest, with cross-selling being on key technique.
Using upselling and cross-selling marketing can help boost your revenue by 70%. It recommends products that are similar to what your customer is already considering buying. It’s an opportunity to highlight your best-selling products and turn a one-item purchase into a multi-purchase.
You can also facilitate cross-sell marketing in your customer cart as a last-minute marketing technique to increase the value of each transaction.
With these tips on how to do marketing for dropshipping, you’ll have a strong foundation for launching your e-commerce store. Consistency and patience are key to the success of your dropshipping business. Dropshipping websites fail because entrepreneurs overlook the customer experience and the importance of marketing.
Doba is a leading dropshipping website that introduces you to high-quality dropshipping suppliers and offers integration with top-selling marketplaces and platforms. We give you the tools to sync orders with suppliers to efficiently fulfill orders and improve the customer experience.