In my last post, I discussed how to use email marketing to drive short-term revenue during the holiday season. But one thing that wasn't mentioned was the importance of your email design.
Email design, and marketing in general, is a tough beast to figure out. Like Jason Rodriguez recently wrote, "Email marketing is a lot of things: a great investment, very personal, hard to do well, and most importantly, extraordinarily powerful for any business."
The appearance of your emails is a huge part of their success or failure. If you're sending ugly, mobile-unfriendly emails with broken links or poorly sized images or jumbled text, you're wasting your time.
The above mentioned blog post goes into great detail about email design, and how it differs from web design. It's definitely worth a read if you're looking to take your email design to the next level.
Now, with the holiday shopping season in full swing, your emails must deliver on that clever subject line that got your subscriber to open it.
I've compiled some of the best holiday email templates I could find from across the Internet. If you're a code ninja, you can use these templates to inspire your own custom designs. If you're not at that level yet, you can import these templates into your email editor and insert your own content to use these great designs.
Photo courtesy Mail Chimp blog.
This design (and a few other similar ones) can be found here. This design works because it taps effectively into the personal feel of a greeting card. This template would be great for a holiday newsletter alerting customers to sales, or simply wishing happy holidays to all of your loyal customers.
Photo courtesy HubSpot blog.
HubSpot has a unique twist on email templates - sending out e-cards. These are essentially thank you cards, but in an email format. These can be used to thank customers for their purchase, or once again, to provide coupon codes or deals.
Photo courtesy myemma.com.
This great design comes from myemma.com's Thanksgiving collection. The simple design focuses the reader effectively on the content, has the option to put a captivating photo in the middle to up the emotional value of the content, and provides plenty of space to detail the message you're delivering.
Photo courtesy Designbeep.com.
This design is great because it uses tables effectively to enable you to merchandise products. It can be found at designbeep.com.
Photo courtesy Designbeep.com.
This is another one from Designbeep that works great as a newsletter. You could use it to kick off your holiday promotions or feature targeted products to specific audience segments based on past buying behavior.
Photo courtesy designcrazed.org.
This template is effectie because it's mobile responsive, and it comes to us from designcrazed.org (the rest of this linked article is well worth reading).
Responsive emails are the name of the game now. According to Litmus, 53% of emails are opened on mobile devices. Most email platforms have the option to preview what your templates look like on a mobile device, but using a responsive template like the one above makes the process that much easier.
With how important email marketing is in today's world, it's even more important to make sure that your emails look good. Better-looking, responsive emails will drive more engagement than plain-text or boring, uninspired emails.
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