Finding good wholesale suppliers for your online store can be a frustrating process. A supplier who isn’t dependable can create all sorts of problems for retailers, and those issues can translate into lost customers.
Luckily, retailers have a few different options for finding reliable suppliers. We’ll focus in this post on how dropshipping can help retailers find good wholesale suppliers.
‘Test Drive’ a Supplier
One of the biggest perks of dropshipping is the fact that it removes the need for a high-dollar wholesale purchase commitment before a retailer can start selling. Instead, a retailer is arranging for certain items to be dropshipped upon purchase.
If you’re interested in a new supplier, arrange for just a few items to be dropshipped from their warehouse at first. This will give the supplier a chance to prove themselves before you commit a larger volume of your orders to them.
There are several considerations when evaluating a potential supplier relationship. Make sure that you are thorough in vetting a supplier's performance. After all, it's not just the supplier's reputation on the line, your brand reputation is at stake as well.
Easily Test Multiple Suppliers
Using a dropshipping fulfillment solution will enable you to try out as many suppliers as you want before settling on the right one. Again, since there aren’t big contracts to be signed and a lot of money invested into products, you have the freedom to move from supplier to supplier depending on your product needs.
You can also leverage this freedom to more efficiently increase your product assortment. If one supplier you work with isn’t offering products you’d like to add to your catalog, you can go out and find another supplier who stocks those products.
Another important thing to remember when you’re looking for suppliers is to not make price the deciding factor. An article on entrepreneur.com gives some good reasoning behind that statement:
“A lot of growing companies focus on one trait of their suppliers — price. And price certainly is important when you are selecting suppliers to accompany you as you grow your business. But there’s more to a supplier than an invoice - and more to the cost of doing business with a supplier than the amount on a purchase order. Remember, too, that suppliers are in business to make money. If you go to the mat with them on every bill, ask them to shave prices on everything they sell to you, or fail to pay your bills promptly, don’t be surprised if they stop calling.”
Price is important, but it’s better to make sure your supplier is dependable.
Your supplier relationship is important, especially in the dropshipping world. Taking the time to find a reliable supplier with whom you can easily work will pay large dividends for your business down the road.
If you’d like more information about supplier relationships, you can download the free whitepaper, The Retailer’s Guide to Dropshipping.