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Drop Shipping & eCommerce Blog | Doba

How to increase conversions on your product pages

Written by Spencer Durrant on September 29, 2015 in Strategies & Tips
When it comes to influencing online purchase decisions, your product pages shoulder the vast majority of the workload. Here are a few tips that will make them stand out and increase conversion rates. 

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How you can start offering free shipping today

Written by Spencer Durrant on September 23, 2015

Offering free shipping, or even discounted shipping, is a must if you want to convert more customers. As many as 74% of shoppers will abandon shopping carts due to high shipping costs. Small retailers, however, often struggle to compete with the free shipping incentives offered by retail goliaths like Amazon and Wal-mart.

Let's take a look at a few ways that you can start offering free shipping for your customers today. 

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Tried-and-true tactics for finding the best products in the Doba marketplace

Written by Josh Summerhays on September 18, 2015 in How to Sell Products Online

When we talk to new Doba customers, we hear a very common anxiety: “How do I sift through so many products to find the ones that will help me get some early sales?"

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How to be more effective with your email marketing

Written by Spencer Durrant on September 16, 2015 in Strategies & Tips

email being used

We recently covered some basic tips for retailers who are looking to start utilizing email marketing. But if you've passed the beginner level of email marketing and want to take your efforts to the next level, this post is for you. 

Let's take a look at some actionable tips that will quickly improve your email marketing program. 

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How to be more effective with social media marketing

Written by Spencer Durrant on September 3, 2015

woman using computer for social mediaWe recently discussed the importance of a social media marketing plan. With the understanding of why social media marketing is important for an ecommerce business, it’s time to take a look at a few things you can do to be more effective with your social media marketing.

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How to write a blog post people will actually read

Written by Spencer Durrant on August 31, 2015

man-notebook-notes-macbook

We recently covered why you, as an online retailer, need a content marketing strategy. But it's not enough to know that you need content marketing. You also need to know how to write a blog post that people will want to read.  

So let's take a look at some tips for writing a blog post that will get read, engage your customers, and ultimately drive more leads to your site. 

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Dropshipping questions answered

Written by Spencer Durrant on August 26, 2015 in Strategies & Tips

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Dropshipping is widely used by retailers of all sizes to aid in product fulfillment. Despite its widespread use, a lot of new retailers have questions about dropshipping. This post will answer those questions and help you avoid the pitfalls that defeat ecommerce novices. 

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SEO basics for online retailers

Written by Spencer Durrant on August 18, 2015 in Strategies & Tips

person-apple-laptop-notebookEveryone running an online business knows that SEO isn’t just important, it’s absolutely necessary for success. For online retailers, good SEO can make a huge difference in getting found amongst the hordes of people trying to sell products online.

But understanding that SEO is important and knowing how to properly optimize your online store are two different things. So let’s take a look at some SEO basics for online retailers.

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3 reasons why you need a content marketing strategy

Written by Spencer Durrant on August 11, 2015

content_imageAt the beginning of 2015, Forbes said, “If you want to grow your business in 2015, you have to invest in content marketing. You simply cannot afford to ignore it any longer. It’s one of the best and most effective ways to connect with prospects and differentiate from competition.”

Content marketing is imperative if you want your business to succeed - and it’s especially important for online retailers. Let’s take a look at 3 reasons why your business absolutely needs a defined content marketing strategy.

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What new retailers need to know about setting up a business

Written by Spencer Durrant on August 7, 2015

setting_up_a_biz

Starting your own business is exciting. You're full of ideas, thoughts of making money, and the excitement that comes with being the boss instead of an employee. 

But before you get started with your new business, there's some housekeeping items you need to take care of. Whether you're starting a brick-and-mortar shop or an online store, the following are things you need to know when setting up a new business. 

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