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Email marketing tips for new retailers

Written by Spencer Durrant on August 5, 2015

email_marketingDeveloping and executing a solid marketing strategy is one of the main challenges for new retail businesses. Between social media, content, and email marketing, new online store owners face a lot of challenges. 

Email marketing is one method that's very effective, and can help new retailers foster repeat customers. According to HubSpot, 95% of consumers actively use email and 91% check their inbox at least once a day. Persuading customers to sign up for your emails is the most reliable way to reach potential customers and generate ongoing sales.

Customers, however, won't sign up for any old email list if it doesn't provide value to them. With that in mind, here are some some key email marketing tips for new retailers.  

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3 tips for better customer retention

Written by Spencer Durrant on July 28, 2015

retention

Any successful online retailer knows that customer retention plays a huge part in growing a business. As the Gartner Group points out, 80% of your company's future revenue will come from just 20% of your existing customers, according to an article from Forbes

In order to help you increase profits, here are 3 tips to help you increase your repeat sales:

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4 tips for standing out in online marketplaces

Written by Spencer Durrant on July 20, 2015

standing_out

Selling in online marketplaces is a great way to gain more brand recognition, analyze buying trends, and build up enough cash reserves to launch your own ecommerce website.

But there’s just one problem with online marketplaces - they’re crowded. Amazon and eBay are stuffed with products from hundreds of thousands of suppliers. So how do you make your products stand out from the crowd?

These 4 tips will help you better position your products in online marketplaces.

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5 ways to improve your product pricing strategy

Written by Spencer Durrant on July 17, 2015

pricing_strategyA good product pricing strategy is one of the most important aspects of running a successful online retail store. But just like anything else in ecommerce, you cannot set and forget your product prices. Maximizing revenue requires consistent analysis and optimization to increase conversion rates on your website. 

Let’s take a look at some ways you can improve your product pricing strategy. 

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New product ideas - 3 tips for finding new stuff to sell

Written by Spencer Durrant on July 15, 2015 in How to Sell Products Online

new_products

Properly managing your assortment is one of the most important jobs for online store owners. But coming up with new product ideas to expanding your assortment effectively can often be downright frustrating.

How can you effectively find new products to sell? Here are a few tips that should help you drum up some new product ideas. 

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Why new online retailers need a social media marketing plan

Written by Spencer Durrant on July 13, 2015 in How to Sell Products Online

social_media

Social media continues to play an ever-increasing role for businesses across the globe. Even some of the NBA’s business is taken care of on Twitter. Being successful, especially for online retailers, means fully embracing social media.

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How to start blogging: frequently asked questions for online retailers

Written by Spencer Durrant on July 8, 2015 in Strategies & Tips

typewriter_1Getting your ecommerce site noticed takes more than just good technical SEO and an active social media presence. Blogging is key to engaging and attracting potential customers to your site. This post will look at some frequently asked questions online retailers have about how to start blogging. 

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How to keep your online store running on your days off

Written by Spencer Durrant on July 1, 2015 in Strategies & Tips
away from your desk

For new ecommerce retailers, running your online store can be a time-consuming task. So how do you keep it running when you need a day off? Let's take a look at a few ways to keep your store running smoothly around the clock. 


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How dropshipping can help you find reliable wholesale suppliers

Written by Spencer Durrant on June 18, 2015 in How to Sell Products Online
stockvault-boxes-in-warehouse

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How vertically-integrated retail brands can use wholesale dropshippers

Written by Spencer Durrant on June 16, 2015 in How to Sell Products Online

mobile swipe and shop app

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