Developing and executing a solid marketing strategy is one of the main challenges for new retail businesses. Between social media, content, and email marketing, new online store owners face a lot of challenges.
Email marketing is one method that's very effective, and can help new retailers foster repeat customers. According to HubSpot, 95% of consumers actively use email and 91% check their inbox at least once a day. Persuading customers to sign up for your emails is the most reliable way to reach potential customers and generate ongoing sales.
Customers, however, won't sign up for any old email list if it doesn't provide value to them. With that in mind, here are some some key email marketing tips for new retailers.