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Drop Shipping & eCommerce Blog | Doba

Meet our Newest Supplier, Allied Vaughn

Written by Doba on June 10, 2014 in How to Sell Products Online

Doba is pleased to announce that Allied Vaughn has added a wide selection of titles from the content libraries of select studios, networks, record labels and content publishers. Many of these publishers include common house hold names like The Warner Archive Collection, MGM Limited Edition Collection, Sony Choice Collection, Fox Cinema Archives Collection, Universal Vault Series, Disney Educational and many more. With Allied Vaughn you get access to television seasons and collections from networks like CBS, HBO and MTV.

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5 Common Misconceptions About Owning An Online Retail Store

Written by Russell Cragun on June 4, 2014 in How to Sell Products Online

Since 2008, online retail sales have grown at more than double the pace of traditional retail sales, and ecommerce retailers are quickly posing a threat to in-store retailers’ market share. With online retail stores growing at such a fast pace, it gives huge opportunities for those who have a clear vision and stay ahead of the curve. Understanding some of the misconceptions that come with owning an online retail store could help give your business a competitive edge and the ability to succeed in the digital marketplace.

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The Data Export Tool: A powerful feature available to all Doba retailers

Written by Doba on May 23, 2014 in Doba Features and Policies

Overview of the Data Export Tool

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Growing Your Business: 5 Visual Social Media Marketing Tips To Consider

Written by Russell Cragun on May 20, 2014 in How to Sell Products Online

Whether you have an online eCommerce business you want to grow or you are trying to boost the popularity and traffic of a local company you own, doing so is possible by understanding the benefits of visual social media marketing. Visual social media marketing is marketing that allows you to share graphics and other imagery to represent promotions, products, services or your entire brand as a whole to online followers and potential customers or clients. Understanding some of the best visual social media marketing tips to consider can help you to take just about any business or brand to the next level of success.

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How Doba provides small business shipping solutions

Written by Ashlee Toney on May 16, 2014 in How to Sell Products Online

Shipping can be a confusing part of business to tackle, whether you’re a start up business, or an established business. This post will show you how Doba provides small business shipping solutions that save companies money. 

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How to Build an Audience with Persuasive Video Marketing

Written by Russell Cragun on May 13, 2014 in How to Sell Products Online
Video marketing is a challenging new form of customer attraction. While people love videos -- studies show that prospective customers are more likely to watch videos than read chunks of text online -- you need to produce your video in the appropriate manner and include the right messages in order to build your audience and convert prospects into paying customers. According to Cisco, consumer video traffic will reach 69 percent of all global internet traffic by 2017 ,up from the hefty 57 percent that it is currently.

5 Essential Questions To Ask Yourself About The Video Marketing

Recently SearchEngineJournal.com did a very interesting post about Video Content Marketing that is worth a read if you are getting serious about video marketing. In the article they list 5 questions that you need to ask yourself before creating the video in order to set meaningful and smart goals. They are...

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The Do's and Don'ts of Infographics

Written by Russell Cragun on May 9, 2014 in How to Sell Products Online

Infographics are an effective way to share a story with data points and imagery so your audience can easily consume your content. When designed properly, these images can capture people's attention and lead to lots of shares on social media while providing useful information that can help prospects decide to work with a brand. In order to maximize the effectiveness of your infographic campaign, you need to understand what to do -- and not to do -- when designing and sharing your infographics.

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Plan an Effective Product Promotion

Written by Russell Cragun on May 6, 2014 in How to Sell Products Online

In order to succeed in promoting a product, retailers, wholesalers and brands have to do more than just release useful products. They need to successfully promote those products to people who are likely to benefit from them and have the money to purchase them. Effective product promotion takes time, effort and planning. But having the right product at the right price that is positioned in the optimal place is not always easy. Putting a plan in place long before a new product is released for sale can ensure your target customers are ready to purchase from the first day the product is available.  Your plan needs to begin with the end in mind so your set objectives are linked to your desired results.  You plan will focus on the launch of and the execution during the promotion.

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The 3 Worst Kinds of Customers and How to Handle Them

Written by Russell Cragun on May 2, 2014 in How to Sell Products Online

Customers are an irrefutable part of the business experience, for better or for worse. Whether you sell t-shirts, stocks or plumbing tools, you're going to come up against your share of great customers and not-so-great customers. A great customer is one who presents you with no major problems, and hopefully returns to buy more from your company in the future. A not-so-great customer is pretty much exactly the opposite. Fortunately, there are some simple ways to deal with these types of people with careful customer service, and come out on top. Below we have listed a couple of examples of these types of clients along with some pretty funny experiences from Clients From Hell

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Lessons from Top Instagram Retailers

Written by David Niccum on April 17, 2014 in How to Sell Products Online

As Instagram has gained popularity, more Fortune 500 companies and other major retailers have begun using it as part of their social media marketing campaigns. As of 2014, there are approximately 123 Fortune 500 companies on Instagram; these companies can offer a lot of insight into how to successfully use Instagram as part of a marketing campaign.

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