When starting a business there is a common concern on every entrepreneur’s mind: how to make money. This thought is totally normal, and is critical to address to have a successful store. You just can’t run a store for free. Another common concern is attracting customers. For one thing, it can be hard to find customers in general, and then it can be hard to keep them in mind when you’re looking at maximizing your profits. However, treating your customers well and making a profit go hand in hand. You need to take your customer’s feelings and experiences seriously and provide a pleasant purchasing journey.
As a new retailer you should keep up-to-date on all the relevant ecommerce news and best industry practices to help run your store. There are many websites and blogs to follow that provide premium content and learning for free, and I highly recommend that you bookmark some of these web sources, or subscribe to their blogs (and ours) so you don’t miss any updates.
Written by Nicky Erlenbach, Relationship Manager at EVO Payments International
Whether you’re an ecommerce start-up or a new Main Street retailer, it’s a safe assumption you’ve thought about how you’ll accept payments and what the point-of-sale capabilities of your business will be. Critical financial decisions must be made before entering the world of commerce – decisions that ultimately affect sales and your bottom line.Take credit cards, for example. Whether to accept credit cards often divides small business owners into two camps: those who view taking plastic as a no-brainer and those who feel they can afford to stay a cash-only business.
Running your own business is an expensive endeavour, and the costs rack up when you have to pay for a lot of 3rd party services. Thankfully, there are many tools offered that not only improve your business, but are free or low budget!. These tools can help improve your site, provide fast design capability, and help manage tasks and social media. We’ll help you find some great new tools to use to help your business save money.
Starting an online store can be daunting and intimidating. You have to learn about ecommerce, drop shipping, shipping logistics, marketing, coding, and so much more. While trying to take in all this new information, it can be easy to miss a step or two along the way. One of the biggest items often forgotten is the legal requirements and licensing fees. Imagine how horrible it would be if you got your store running and were making a profit, but then had to be shut down because you didn’t have the right business license, or you didn’t properly file your taxes. Instead of waiting for the worst to happen why not learn how to protect yourself and your store against common legal pitfalls?
There is a common misconception that you do not need a business license to sell online, especially if you are only planning to sell on eBay or Amazon. In some instances this is true, for example if you sell one item that you found in your garage on eBay you won’t need a business license. However, if you do plan on running and operating a business, single-handed or with employees, you need to plan on getting a business license. According to sba.gov, “for the most part, the steps to starting an online business are the same as starting any business.”
Listed below are a couple legalities that you should take care of while starting your own business. We will also focus on a couple other legal headaches you may come across while running your own store.
Please note that this guide is not comprehensive, and that there are many other legal tasks that should be considered. When starting your own business, please take the personal responsibility of making sure everything is taken care of.
It happens all too often in the ecommerce and dropshipping world, someone jumps on the idea to open an online store. Afterall, an online store is easy and a great way to make a lot of money. After a frustrating month or two with very little to no sales they give up and quit with their arms in the air. It’s important to note that running your own ecommerce store isn’t easy, and takes a lot of time and perseverance. If you’re in the game for a quick buck here and there, then you won’t see that much success. However, if you’re in it for the long haul, willing to put in the late nights, weekends, slow months, and many other challenges, you’ll have a lot higher chance of seeing success.
One of the biggest problems retailers experience is getting the first sale, even after months of hard work and dedication. Regardless of all the hard work put forth, the customers just aren’t buying. If this is you then you are not alone. Plenty of retailers have experienced exactly what you are going through.
We’re going to give you a couple ideas on how to turn around your online business and hopefully generate some sales. You might want to visit our previous post on driving traffic to your site. There you will find ways to get more traffic via social media, content marketing, and SEO.
The world of ecommerce is rapidly changing and evolving, growing in popularity and convenience for everyday shoppers. Over the past decade we have seen online security improve, shipping speeds increase, mobile shopping, and in some cases, little buttons you can place in your home to order more toilet paper.
Staying on top of these trends can be very difficult and intimidating. With everything changing so rapidly it appears that if you blink you’ll miss something. Think about it, coming across a year-old looking storefront isn’t something that gets customers excited to shop there. So, what can you do to stay on top of all the latest trends and advancements in the ecommerce world? First, follow and subscribe to blogs that are experts in the industry (like the Doba blog). Next, incorporate the following ideas into your lifestyle and make them habits; they will help you keep up with trendy and relevant information regarding your the industry and your store.
Building product pages can seem tedious and time consuming, especially if you have hundreds of products listed on your site. That’s why it’s critical to make sure that you are listing your products properly. Not only will you save time and resources, you will also make it easier for people to find the products they want. The SEO process of optimizing your web pages to be easily found will make a huge difference. If you’re not sure what SEO is then you might want to read our previous post about it.
You have finally finished all of the setup for your business and your site looks great, the catalog is up and running, and you're ready to make your first sale. Problem: no one knows about this new site of yours, and as a result no one is shopping there.
Over weeks, months, and years of hard work on your ecommerce store you finally start driving traffic. People start buying your merchandise, leaving reviews, and your customer database starts to grow everyday. All those late nights, frustrating moments, countless disappointments, and hard work have resulted in positive growth. As you look at your ecommerce dashboard you feel a sense of accomplishment and pride.
But there’s something nagging at you, and has been for awhile now: your abandoned shopping cart statistics. You’ve always said you would improve the shopping cart later on down the road, but when ROI starts to take a hard hit, it is better to improve sooner than later.
If you struggle with abandoned carts, you’re not alone. According to KISSmetrics, the average store will lose approximately 28% of all their shoppers. The reasons range from unexpected shipping costs to bad prices. Even the giants like Amazon and Walmart have shoppers who abandon their carts, and are constantly battling lower prices to compete with competitors.
There are many things you can do to improve your site and shopping cart experience, and we look forward to helping you on your abandoned shopping cart recovery journey.