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Drop Shipping & eCommerce Blog

Legal pitfalls to avoid when starting a business

Written by Russell Cragun on June 7, 2016 in Strategies & Tips

Starting an online store can be daunting and intimidating. You have to learn about ecommerce, drop shipping, shipping logistics, marketing, coding, and so much more. While trying to take in all this new information, it can be easy to miss a step or two along the way. One of the biggest items often forgotten is the legal requirements and licensing fees. Imagine how horrible it would be if you got your store running and were making a profit, but then had to be shut down because you didn’t have the right business license, or you didn’t properly file your taxes. Instead of waiting for the worst to happen why not learn how to protect yourself and your store against common legal pitfalls?

There is a common misconception that you do not need a business license to sell online, especially if you are only planning to sell on eBay or Amazon. In some instances this is true, for example if you sell one item that you found in your garage on eBay you won’t need a business license. However, if you do plan on running and operating a business, single-handed or with employees, you need to plan on getting a business license. According to sba.gov, “for the most part, the steps to starting an online business are the same as starting any business.”

Listed below are a couple legalities that you should take care of while starting your own business. We will also focus on a couple other legal headaches you may come across while running your own store. 

Please note that this guide is not comprehensive, and that there are many other legal tasks that should be considered. When starting your own business, please take the personal responsibility of making sure everything is taken care of.

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My online store is failing - how to turn around your online store 

Written by Russell Cragun on June 2, 2016 in Strategies & Tips

It happens all too often in the ecommerce and dropshipping world, someone jumps on the idea to open an online store. Afterall, an online store is easy and a great way to make a lot of money. After a frustrating month or two with very little to no sales they give up and quit with their arms in the air. It’s important to note that running your own ecommerce store isn’t easy, and takes a lot of time and perseverance. If you’re in the game for a quick buck here and there, then you won’t see that much success. However, if you’re in it for the long haul, willing to put in the late nights, weekends, slow months, and many other challenges, you’ll have a lot higher chance of seeing success.

One of the biggest problems retailers experience is getting the first sale, even after months of hard work and dedication. Regardless of all the hard work put forth, the customers just aren’t buying. If this is you then you are not alone. Plenty of retailers have experienced exactly what you are going through.

We’re going to give you a couple ideas on how to turn around your online business and hopefully generate some sales. You might want to visit our previous post on driving traffic to your site. There you will find ways to get more traffic via social media, content marketing, and SEO.

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Tools to help follow developing ecommerce trends

Written by Russell Cragun on May 31, 2016 in Strategies & Tips

The world of ecommerce is rapidly changing and evolving, growing in popularity and convenience for everyday shoppers. Over the past decade we have seen online security improve, shipping speeds increase, mobile shopping, and in some cases, little buttons you can place in your home to order more toilet paper.

Staying on top of these trends can be very difficult and intimidating. With everything changing so rapidly it appears that if you blink you’ll miss something. Think about it, coming across a year-old looking storefront isn’t something that gets customers excited to shop there. So, what can you do to stay on top of all the latest trends and advancements in the ecommerce world? First, follow and subscribe to blogs that are experts in the industry (like the Doba blog). Next, incorporate the following ideas into your lifestyle and make them habits; they will help you keep up with trendy and relevant information regarding your the industry and your store.

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How to SEO your ecommerce product pages for maximum search visibility

Written by Russell Cragun on May 26, 2016 in Strategies & Tips

Building product pages can seem tedious and time consuming, especially if you have hundreds of products listed on your site. That’s why it’s critical to make sure that you are listing your products properly. Not only will you save time and resources, you will also make it easier for people to find the products they want. The SEO process of optimizing your web pages to be easily found will make a huge difference. If you’re not sure what SEO is then you might want to read our previous post about it.

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How to increase website traffic when you’re a new retailer

Written by Russell Cragun on May 23, 2016 in Strategies & Tips

You have finally finished all of the setup for your business and your site looks great, the catalog is up and running, and you're ready to make your first sale. Problem: no one knows about this new site of yours, and as a result no one is shopping there.

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Increase ecommerce sales with abandoned shopping cart recovery

Written by Russell Cragun on May 18, 2016 in Strategies & Tips

Over weeks, months, and years of hard work on your ecommerce store you finally start driving traffic. People start buying your merchandise, leaving reviews, and your customer database starts to grow everyday. All those late nights, frustrating moments, countless disappointments, and hard work have resulted in positive growth. As you look at your ecommerce dashboard you feel a sense of accomplishment and pride.

But there’s something nagging at you, and has been for awhile now: your abandoned shopping cart statistics. You’ve always said you would improve the shopping cart later on down the road, but when ROI starts to take a hard hit, it is better to improve sooner than later.

If you struggle with abandoned carts, you’re not alone. According to KISSmetrics, the average store will lose approximately 28% of all their shoppers. The reasons range from unexpected shipping costs to bad prices. Even the giants like Amazon and Walmart have shoppers who abandon their carts, and are constantly battling lower prices to compete with competitors.

There are many things you can do to improve your site and shopping cart experience, and we look forward to helping you on your abandoned shopping cart recovery journey.

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How to prepare your store for cross-border ecommerce

Written by Russell Cragun on May 10, 2016 in Strategies & Tips

In a world where ecommerce is more popular than ever, it’s never too late to investigate cross-border sales for your store. Cross-border ecommerce has been booming for the past 18 months with sales increasing over 30% in China. However, according to a Paypal study, China isn’t the only country that is seeing exponential growth. India and Nigeria are expected to see growth over 79% in the coming year. With sales increasing like this, why wouldn’t you want to get a slice of the pie?

Cross-border selling is a great opportunity but there are a lot of things you need to consider before making the commitment. Shipping takes on a whole new meaning when you are selling to a different country, not to mention if someone wants a refund. Other things to keep in mind are listings, languages, purchasing behaviors, currency exchange, competition, and many more.

So what can you do today to get a piece of the rapidly expanding cross-border ecommerce pie? We’ll help you discern if this is something that your store and resources can support.

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Case Study - creating a brand image that's emotionally engaging

Written by Spencer Durrant on April 1, 2016 in Strategies & Tips

Connecting with customers on an emotional level may very well be the single most important endeavor for an ecommerce store. 

Why? Because people rarely buy for logical reasons. 

According to the late Zig Ziglar (American salesman and motivational speaker), "People don't buy for logical reasons. They buy for emotional reasons." 

Ziglar isn't the only person to push that train of thought. Forming emotional connections between brands and customers is now seen as an imperative marketing tactic - especially amongst the millennial generation. 

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How to become an ecommerce trend following ninja

Written by Spencer Durrant on March 30, 2016 in Strategies & Tips

The ecommerce world runs on trends. Retailers are constantly on the lookout for the next hot product, simply because you need top-selling products in order to be successful in the ecommerce world. 

According to research reported by Supply and Demand Chain Executive

"The top 10 percent of items generate 75 percent of sales, whereas the slowest moving 50 percent account for only 1 percent of volume."

We'll dive deeper into that article and the great information if offers, but that short excerpt shows that finding trending products is a beneficial process to engage in if you want to find success as an online retailer.

However, just because you know you need to follow trends, doing so isn't the easiest part of the job. 

This post will help you become an ecommerce trend following ninja by showing you a few tools to use to follow the market, gauge consumer interest, and get ahead of your competitors by offering the hottest products as soon as possible.  

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How MAP can affect your pricing strategy

Written by Spencer Durrant on March 29, 2016

MAP - or minimum advertised price - is an important component of the retail world that new sellers may not be aware of, but is something that should be on their radar.

MAP can have a massive effect on your pricing strategy and supplier relationships. This post will explain exactly what MAP is, why it's important, and how to use it in your online store. 

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