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The importance of auditing your social media efforts

Written by Spencer Durrant on January 20, 2016 in Strategies & Tips

Every ecommerce store owner is acutely aware of how important social media is in their marketing efforts. Whether it's Twitter, Facebook, LinkedIN, Pinterest, Instagram, or another platform, the affect social media has in driving traffic, sales, and brand building can't be overlooked. 

Where issues arise is figuring out the best social media strategy that most effectively engages your audience. After all, the point of social media is to engage your existing audience, grow that audience organically, and eventually get them to your website and convert them into customers. None of that happens without the right kind of engagement. 

For this reason, it's important that you regularly audit your social media efforts. Let's take a look at how you can thoroughly examine and improve your social media strategy. 

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How to do guest blogging in 2016

Written by Spencer Durrant on January 19, 2016 in Strategies & Tips

A few years ago, guest blogging was seen as one of the best ways to perform SEO. The more links you had out there referring back to your site, the higher your site would rank in Google's search results. 

As you might expect, a ton of folks abused that method, and Google tweaked their algorithms to the point that guest blogging now seems fruitless to some in the online community. However, even though link-stuffed posts are taboo and will penalize your site instead of help it, guest blogging done correctly can positively impact your online business. 

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Your quick guide to performing competitive research for your ecommerce startup

Written by Spencer Durrant on January 15, 2016 in Strategies & Tips

Launching your own ecommerce store is a dream that plenty of people share. But what separates the dreamers from the successful owners? While hard work is certainly a factor, there is one aspect of starting an ecommerce store that's often overlooked by first-timers: competitive research. 

Competitive research refers to the practice of researching the competition you'll be facing in whatever niche you decide to sell. Having a firm grasp on what competitors are doing, their communication with customers, their product selection, and even website design, can be critical in shaping your startup and giving you a significant leg up over most other sellers in your niche.

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What you need to know about 2016's increased shipping rates

Written by Spencer Durrant on January 14, 2016 in Ecommerce News

In 2016, the three major carriers in the US - FedEx, UPS, and USPS - will all be upping their shipping rates. Some rate hikes have already happened, while others aren't scheduled to happen until later in January. Regardless, you need to be aware of what's coming so you can plan to deal with the increased rates accordingly. 

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CES 2016 trends report

Written by Meshell Long on January 13, 2016 in Ecommerce News

CES ended just a few days ago, but the world is still abuzz with conversation about the latest and greatest gadgets revealed at the show.

Meshell Long, Doba Director of Marketplace Success, was at the show and provided the following report, videos, and photos that give insight into some 2016 trends that all retailers should be aware of as the year goes on.

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What Amazon's Prime Air service means for marketplace sellers

Written by Spencer Durrant on January 12, 2016 in Strategies & Tips

By now, everyone in the world is aware that Amazon is in the process of implementing their "Prime Air" service. Deliver-by-drone seems futurisitic, but Amazon CEO Jeff Bezos said in a 60 Minutes interview back in 2013 that Prime Air would be available to customers within "4-5 years."

With that in mind, how is Amazon's new, unmatched delivery service going to affect other marketplace sellers? Does this spell the end of traditional retailers fulfilling orders via ground, or even air, shipping? Or are those concerns overblown?

Let's address those concerns, as well as other ways that Prime Air could impact marketplace sellers in the coming years.

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3 ways ecommerce startups invite legal problems

Written by Spencer Durrant on January 8, 2016 in Strategies & Tips

Running your own ecommerce store is a great aspiration, and if you do it right it can be a great way to earn extra income or build a full-time income. However, it's not as simple as setting up a website, finding a supplier, and marketing your store. There are certain legal issues plenty of ecommerce startups run into, and if you're unprepared for them they could damage your store's reputation, or shut your store down altogether.

With that in mind, let's take a look at some of the ways ecommerce startups invite legal problems, and how you can avoid them.

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5 things to look for when choosing your ecommerce platform

Written by Spencer Durrant on January 7, 2016 in Strategies & Tips
The following is a guest post written by Ashley Duke from 3dcart, a Doba partner.

If you’re looking to launch your very first online store, or are on the hunt for a new platform that will better meet your store’s needs, take a look at the following factors that can play a critical role in the short and long-term success of your business.

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Sourcing products from China: How to do it right

Written by Spencer Durrant on January 6, 2016 in Strategies & Tips

Finding the best products to sell in your online store is one of the most challenging aspects of building an ecommerce business. What if you can't find the products you're looking for, or they're priced too high for you to make a sustainable profit?

Those are usually the situations that drive online retailers to source products directly from China. There's only one problem - many retailers don't have the necessary knowledge to source products from China in a profitable manner. 

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What SMB owners need to know about mobile showrooming

Written by Spencer Durrant on January 5, 2016 in Strategies & Tips

Mobile showrooming has become a very common practice and challenge for brick-and-mortar retailers and multichannel retailers alike. It's the practice of consumers entering brick-and-mortar stores, researching products they see in-store online, and then either buying the product in-store, going home to buy it online, or buying it right from a mobile device, often from a different retailer who's offering a lower price.

This might seem like a problem for SMB owners, and it can be, but mobile showrooming also offers owners of brick-and-mortar stores a unique opportunity to increase their in-store conversion rates. Let's take a look at a few of the things SMB owners should know about mobile showrooming, and how you can use it to your store's advantage.

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