I think I've written the phrase, "Content is king" a few dozen times just this year on the Doba blog, but it's true. For your marketing efforts to have any sort of traction, you need great, attention-grabbing content.
Now, when I say content, your mind likely jumps straight to the usual: blog posts, whitepapers, eBooks, infographics, emails, etc. But content marketing isn't just focused on written assets. Audio and video also play a huge role in effectively harnessing the power of content marketing to draw as many customers as possible to your store.