Drop Shipping & eCommerce Blog | Doba

How retailers can use Google Trends to inform product mix strategies

Written by Spencer Durrant on February 9, 2016 in Strategies & Tips

For online retailers who are new to the game, finding the right mix of products can be one of ecommerce's most challenging aspects. How can you ensure that you're listing popular products that your customers want to buy? 

There's one simple answer that all online retailers can - and should - use: Google Trends. In this post, we'll go over how to use Google Trends to inform your product mix strategies. 

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What consumers expect of ecommerce shipping in 2016

Written by Spencer Durrant on February 5, 2016 in Strategies & Tips

Consumers are expecting more out of their ecommerce shipping options than ever before, which is driving up the cost of shipping for all couriers and, thus, retailers. This isn't an issue for big-box retailers which can afford to lose a little money on shipping because they know they'll make up the losses in overall sales.

But for the small business, and even medium-size online retailers, these increased shipping expectations could put a devastating dent in your bottom line if you're not prepared to overcome them. 

In order to help your store stay ahead of the curve, you've got to know what you're up against. I've put together this post that details what consumers are going to expect of shipping in 2016.

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6 Killer Valentine's Day email templates

Written by Spencer Durrant on February 3, 2016 in Strategies & Tips

During the 2015 holiday season, I wrote a post about some of the best holiday-themed email templates. As every online store owner knows, email marketing is a valuable aspect of driving highly relevant traffic to your site. 

With Valentine's Day right around the corner, I thought it'd be a good idea to do a similar post to help provide you with some beautiful, free Valentine's Day email templates you can use in your email marketing efforts for the first major shopping day of the year. 

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How to choose the best mobile payment platform for in-person sales

Written by Spencer Durrant on February 2, 2016 in Strategies & Tips

Buying products with the simple tap of your smartphone is becoming an increasingly larger, and popular, part of the retail landscape. According to a Bloomberg Business article,

"The total value of transactions made by tapping a phone on an in-store terminal will reach $210 billion, up from $8.7 billion in 2015."

So what does this mean for SMB retailers in 2016? It means that you need to be using the best mobile payment platform available for SMBs in 2016. 

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How SMBs can structure customer loyalty programs

Written by Spencer Durrant on January 29, 2016 in Strategies & Tips

A lot of SMB owners feel excluded from running a rewards program for their customers because they don't think they can offer a valuable program and still profit from it. But what would you, as an SMB owner, say if I told you that it's entirely possible to implement a profitable customer loyalty program for your online store?

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Busiest holidays and eCommerce days in 2016 to prepare for

Written by Spencer Durrant on January 27, 2016 in Strategies & Tips

You might think that the end of January is a bit early to start planning for holiday shopping, but it's not. If you want to knock 2016's biggest sales days out of the park this year, you have to start planning now.

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Why you should spend at least $1 in daily advertising

Written by Spencer Durrant on January 26, 2016 in Strategies & Tips

About two years ago, Brian Carter of Moz wrote an article for that gives his opinion (backed up by facts) on why businesses should spend at least $1 a day in Facebook advertising. 

This post did a few things for me: it changed how I see Facebook as an advertising platform (up until this point, I've believed more in the power of Twitter than Facebook) and it showed me that as little as $30 a month can put my Facebook posts in front of thousands of more people than they're currently being shown to. And as Carter said, if you can't spare $30 a month you shouldn't be in business. 

I've pulled out Carter's most pertinent points and interjected my own opinion into certain areas of this post. With that in mind, let's take a look at Carter's reasoning to spend $1 every day in Facebook advertising.

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You don't need coding skills to run an ecommerce store in 2016

Written by Spencer Durrant on January 22, 2016 in Strategies & Tips

Have you wanted to run an ecommerce store but were afraid to pursue the dream because you lack the technical know-how to get a secure store up and running on the Internet? 

In 2016, that's a worry you can cast aside. Thanks to a multitude of all-in-one ecommerce solutions, running your own online store is easier than ever. Don't believe me? Let me explain a few reasons why you don't have to be an HTML/CSS/All-Around-Code Ninja in order to create and run a successful online store in 2016.

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The importance of auditing your social media efforts

Written by Spencer Durrant on January 20, 2016 in Strategies & Tips

Every ecommerce store owner is acutely aware of how important social media is in their marketing efforts. Whether it's Twitter, Facebook, LinkedIN, Pinterest, Instagram, or another platform, the affect social media has in driving traffic, sales, and brand building can't be overlooked. 

Where issues arise is figuring out the best social media strategy that most effectively engages your audience. After all, the point of social media is to engage your existing audience, grow that audience organically, and eventually get them to your website and convert them into customers. None of that happens without the right kind of engagement. 

For this reason, it's important that you regularly audit your social media efforts. Let's take a look at how you can thoroughly examine and improve your social media strategy. 

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How to do guest blogging in 2016

Written by Spencer Durrant on January 19, 2016 in Strategies & Tips

A few years ago, guest blogging was seen as one of the best ways to perform SEO. The more links you had out there referring back to your site, the higher your site would rank in Google's search results. 

As you might expect, a ton of folks abused that method, and Google tweaked their algorithms to the point that guest blogging now seems fruitless to some in the online community. However, even though link-stuffed posts are taboo and will penalize your site instead of help it, guest blogging done correctly can positively impact your online business. 

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