Every ecommerce store owner is acutely aware of how important social media is in their marketing efforts. Whether it's Twitter, Facebook, LinkedIN, Pinterest, Instagram, or another platform, the affect social media has in driving traffic, sales, and brand building can't be overlooked.
Where issues arise is figuring out the best social media strategy that most effectively engages your audience. After all, the point of social media is to engage your existing audience, grow that audience organically, and eventually get them to your website and convert them into customers. None of that happens without the right kind of engagement.
For this reason, it's important that you regularly audit your social media efforts. Let's take a look at how you can thoroughly examine and improve your social media strategy.