About two years ago, Brian Carter of Moz wrote an article for that gives his opinion (backed up by facts) on why businesses should spend at least $1 a day in Facebook advertising.
This post did a few things for me: it changed how I see Facebook as an advertising platform (up until this point, I've believed more in the power of Twitter than Facebook) and it showed me that as little as $30 a month can put my Facebook posts in front of thousands of more people than they're currently being shown to. And as Carter said, if you can't spare $30 a month you shouldn't be in business.
I've pulled out Carter's most pertinent points and interjected my own opinion into certain areas of this post. With that in mind, let's take a look at Carter's reasoning to spend $1 every day in Facebook advertising.