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Why you should spend at least $1 in daily advertising

Written by Spencer Durrant on January 26, 2016 in Strategies & Tips

About two years ago, Brian Carter of Moz wrote an article for that gives his opinion (backed up by facts) on why businesses should spend at least $1 a day in Facebook advertising. 

This post did a few things for me: it changed how I see Facebook as an advertising platform (up until this point, I've believed more in the power of Twitter than Facebook) and it showed me that as little as $30 a month can put my Facebook posts in front of thousands of more people than they're currently being shown to. And as Carter said, if you can't spare $30 a month you shouldn't be in business. 

I've pulled out Carter's most pertinent points and interjected my own opinion into certain areas of this post. With that in mind, let's take a look at Carter's reasoning to spend $1 every day in Facebook advertising.

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You don't need coding skills to run an ecommerce store in 2016

Written by Spencer Durrant on January 22, 2016 in Strategies & Tips

Have you wanted to run an ecommerce store but were afraid to pursue the dream because you lack the technical know-how to get a secure store up and running on the Internet? 

In 2016, that's a worry you can cast aside. Thanks to a multitude of all-in-one ecommerce solutions, running your own online store is easier than ever. Don't believe me? Let me explain a few reasons why you don't have to be an HTML/CSS/All-Around-Code Ninja in order to create and run a successful online store in 2016.

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The importance of auditing your social media efforts

Written by Spencer Durrant on January 20, 2016 in Strategies & Tips

Every ecommerce store owner is acutely aware of how important social media is in their marketing efforts. Whether it's Twitter, Facebook, LinkedIN, Pinterest, Instagram, or another platform, the affect social media has in driving traffic, sales, and brand building can't be overlooked. 

Where issues arise is figuring out the best social media strategy that most effectively engages your audience. After all, the point of social media is to engage your existing audience, grow that audience organically, and eventually get them to your website and convert them into customers. None of that happens without the right kind of engagement. 

For this reason, it's important that you regularly audit your social media efforts. Let's take a look at how you can thoroughly examine and improve your social media strategy. 

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How to do guest blogging in 2016

Written by Spencer Durrant on January 19, 2016 in Strategies & Tips

A few years ago, guest blogging was seen as one of the best ways to perform SEO. The more links you had out there referring back to your site, the higher your site would rank in Google's search results. 

As you might expect, a ton of folks abused that method, and Google tweaked their algorithms to the point that guest blogging now seems fruitless to some in the online community. However, even though link-stuffed posts are taboo and will penalize your site instead of help it, guest blogging done correctly can positively impact your online business. 

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Your quick guide to performing competitive research for your ecommerce startup

Written by Spencer Durrant on January 15, 2016 in Strategies & Tips

Launching your own ecommerce store is a dream that plenty of people share. But what separates the dreamers from the successful owners? While hard work is certainly a factor, there is one aspect of starting an ecommerce store that's often overlooked by first-timers: competitive research. 

Competitive research refers to the practice of researching the competition you'll be facing in whatever niche you decide to sell. Having a firm grasp on what competitors are doing, their communication with customers, their product selection, and even website design, can be critical in shaping your startup and giving you a significant leg up over most other sellers in your niche.

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What you need to know about 2016's increased shipping rates

Written by Spencer Durrant on January 14, 2016 in Ecommerce News

In 2016, the three major carriers in the US - FedEx, UPS, and USPS - will all be upping their shipping rates. Some rate hikes have already happened, while others aren't scheduled to happen until later in January. Regardless, you need to be aware of what's coming so you can plan to deal with the increased rates accordingly. 

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CES 2016 trends report

Written by Meshell Long on January 13, 2016 in Ecommerce News

CES ended just a few days ago, but the world is still abuzz with conversation about the latest and greatest gadgets revealed at the show.

Meshell Long, Doba Director of Marketplace Success, was at the show and provided the following report, videos, and photos that give insight into some 2016 trends that all retailers should be aware of as the year goes on.

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What Amazon's Prime Air service means for marketplace sellers

Written by Spencer Durrant on January 12, 2016 in Strategies & Tips

By now, everyone in the world is aware that Amazon is in the process of implementing their "Prime Air" service. Deliver-by-drone seems futurisitic, but Amazon CEO Jeff Bezos said in a 60 Minutes interview back in 2013 that Prime Air would be available to customers within "4-5 years."

With that in mind, how is Amazon's new, unmatched delivery service going to affect other marketplace sellers? Does this spell the end of traditional retailers fulfilling orders via ground, or even air, shipping? Or are those concerns overblown?

Let's address those concerns, as well as other ways that Prime Air could impact marketplace sellers in the coming years.

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3 ways ecommerce startups invite legal problems

Written by Spencer Durrant on January 8, 2016 in Strategies & Tips

Running your own ecommerce store is a great aspiration, and if you do it right it can be a great way to earn extra income or build a full-time income. However, it's not as simple as setting up a website, finding a supplier, and marketing your store. There are certain legal issues plenty of ecommerce startups run into, and if you're unprepared for them they could damage your store's reputation, or shut your store down altogether.

With that in mind, let's take a look at some of the ways ecommerce startups invite legal problems, and how you can avoid them.

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5 things to look for when choosing your ecommerce platform

Written by Spencer Durrant on January 7, 2016 in Strategies & Tips
The following is a guest post written by Ashley Duke from 3dcart, a Doba partner.

If you’re looking to launch your very first online store, or are on the hunt for a new platform that will better meet your store’s needs, take a look at the following factors that can play a critical role in the short and long-term success of your business.

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