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4 ways your small business can give during the holidays

Written by Spencer Durrant on November 19, 2015 in Strategies & Tips

Part of running a successful small-to-mid-sized online retail business is building a solid, reputable brand. It's important to do this so that customers have a reason to buy from you instead of Wal-Mart or Amazon. 

Your store's brand plays a huge role in how successful you'll be during the holiday season. You may not be able to offer the same rock-bottom price deals that Amazon or Wal-Mart can, but you can build perceived value in other ways to compensate for prices that may not be slashed to the bone. 

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8 situations where revolving credit may be a better option than a loan

Written by Spencer Durrant on November 12, 2015 in Ecommerce Tools

The following is a guest post from Jeanna Barrett, of Kabbage, a company that's an online provider of working capital.

When most people think “loan,” they think of an installment loan. With an installment loan, you borrow a set amount of money and pay off a portion of that (plus the interest, of course) each month until it’s all been paid off. Your mortgage and car loan are examples of an installment loan, as is the equipment loan you took out to get your office up and running.

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6 killer holiday email templates

Written by Spencer Durrant on November 10, 2015 in Strategies & Tips

In my last post, I discussed how to use email marketing to drive short-term revenue during the holiday season. But one thing that wasn't mentioned was the importance of your email design. 

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How to generate short-term holiday revenue with email marketing

Written by Spencer Durrant on November 6, 2015

With the passing of Halloween, consumers are beginning to research and buy products in earnest. This means your marketing efforts should be in full swing, and leads and sales should be rolling in, right?

Well, sometimes your best-laid plans don't always work out, and that includes your holiday marketing strategy. If you're marketing efforts are struggling, what can you do to achieve a short-term boost in holiday revenue while you tinker with your overall high-level strategy? 

In this blog post, we'll focus on how email marketing can help you achieve this goal. 

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The best products to sell during the 2015 holiday season

Written by Spencer Durrant on October 30, 2015 in Strategies & Tips

Finding the best holiday products to sell isn't an easy task regardless of your experience in online selling. 

The following list highlights some of the products and categories to sell during this year's holiday shopping season. 

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3 simple strategies to boost profits with automated software

Written by Spencer Durrant on October 28, 2015 in Ecommerce Tools

The following is a guest post written for the Doba blog by Skubana, an all-in-one operations management solution for ecommerce. 

What are some strategies that come to mind when it comes to promoting growth for your e-commerce business?

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Why your store needs to offer a holiday gift guide

Written by Spencer Durrant on October 21, 2015 in Strategies & Tips

With the holiday shopping season right around the corner, online retailers have a lot to do in order to get ready for their busiest time of year. Between marketing, ads, and sales, you have a lot on your plate to try and put your store in the best possible position for your most profitable time of the year. 

One of the best things you can do in order to position your store for more success this holiday season is to offer a gift guide.

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How to get your online store ready for holiday shopping [slideshow]

Written by Spencer Durrant on October 13, 2015 in Strategies & Tips

It's estimated that around 30% of small to mid-sized retailers' annual sales will come during the period that begins on Black Friday and ends at Christmas. This is obviously a time of great opportunity for retailers.

How can you make sure that your online store is ready to take advantage of the holiday shopping season?

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4 customer service tips for one-man retailers

Written by Spencer Durrant on October 8, 2015

Running a small retail business can be a struggle. You don't have the resources of big retailers, who can offer the lowest prices and wider selections than your store. But even though these larger retailers have so many products so readily available, customers keep returning to small businesses. 

Why? Well, that largely hinges on the experience they have while with small businesses. 

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Which retail pricing strategy is the best for your business?

Written by Spencer Durrant on October 7, 2015 in Strategies & Tips

Trying to figure out the best prices for your products can present one of retail's biggest challenges.

How do you choose the pricing strategy that will maximize your company's sales? Let's start by taking a look at existing strategies and their best use cases. 

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