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Start a Business with Drop Shipping, Part 2

Written by Russell Cragun on October 8, 2014 in How to Sell Products Online

the drop shipping model

Historically, one of the biggest issues for retail businesses has been the problem of overstock. Businesses buy too much of a product that simply doesn't sell. Not only is money lost, but also the need to store these items only increases the problem. Businesses have to resort to costly markdowns in order to move the merchandise. What if this problem could be eliminated all together? What if you didn't have to guess how many products your customers want to purchase?? What if you didn't have to pay for a single piece of merchandise up front--not until it sold?

Of course, as drop shipping businesses know, you do not have to deal with overstock or markdowns. You don't have to risk your profits on a new line of merchandise that may not sell either. Fortunately, the supply chain has evolved to remove guesswork from the standpoint of merchandising so that businesses can sell more efficiently.

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Start a Business with Drop Shipping, Part 1

Written by Russell Cragun on October 7, 2014 in How to Sell Products Online

Drop shipping businesses have been increasing in popularity, though the concept is still relatively new in the world of online business. Drop shipping businesses are an exciting prospect for people looking for either a full-time or part-time work experience because they require little start-up costs and can become quite profitable. If you are thinking about beginning a drop shipping business, you might wish to consider the following tips before launching into this new endeavor.

 

Understanding the Concept

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How to convert sales with your product page

Written by Jeff Allen on September 30, 2014 in How to Sell Products Online

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Anyone familiar with selling items online knows that simply having the product doesn’t guarantee a sell. Anyone who’s been dropshipping for awhile also knows that simply having a lower price doesn’t mean you’ll necessarily see high profits. Doba has everything you need to get started and keep your business running. We’ve got over 2 million products to choose from, countless suppliers, tools to help optimize your selling experience, and experts waiting to answer any question you may have.

But none of that will amount to anything if you don’t have a good website.

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It's a Trust Thing

Written by Jeff Allen on September 26, 2014 in How to Sell Products Online

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Trust. It’s a big deal. When you can’t see the person you’re buying from, nor the product you’re purchasing, you’re putting a lot of trust on the line. From the angle of the purchaser, if a website/seller doesn’t feel trustworthy, they’re on to another site. From the point-of-view of the seller, if there is any amount of gray area with a buyer, chances are they’re not going to sell an item.

Check out what Alibaba just started incorporating: secure mobile payment tied to your fingerprint. Think that’s a bit over-zealous? The ecommerce world demands trust, and this is just another method of generating it.

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Now's the time to invest in an ecommerce store

Written by Jeff Allen on September 19, 2014 in How to Sell Products Online

 

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Choosing your market niche

Written by Russell Cragun on September 2, 2014 in How to Sell Products Online

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If you and I were to decide to go into business together, and we chose to open up a brick and mortar store on Main Street, there’s no way we’d sign an 18-month lease, order display furnishings, install carpet, hook up a phone line, and hire employees without first knowing what we’re going to sell. Yet, online retailers—or, more accurately, casual sellers who want to become successful online retailers—do it every day.

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Five ways to reduce fraud in online retail

Written by Jeff Allen on August 28, 2014 in How to Sell Products Online

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It’s no surprise that when a retailer encounters fraudulent orders it has a direct impact on their wallets. When a reseller receives an order through fraudulent means (for example, an order placed using a stolen credit card), they may have to request the order be canceled by the supplier, turned around while in transit or, in some cases, it’s a chargeback they have to deal with after it’s delivered. All of these potential outcomes wind up costing the retailer money, cutting into their precious profit margins.

But just how much money does fraud cost you, the retailer? A study from 2012 done by Javelin Strategy & Research and LexisNexis found that the average actual cost of having a fraudulent order had gone up $0.40 from 2011 to $2.70 per fraudulent order dollar. As an example if the fraudulent order you received was $10, it would have ended up costing you $27 once everything is said and done. That was almost 3 years ago. The numbers have only gone up.

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Curb shopping cart abandonment

Written by Doba on August 25, 2014 in How to Sell Products Online

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In traditional retailing, customers rarely abandon their shopping carts. They may take one or two items out at the last minute, but you don’t see many full shopping carts just sitting in the aisles. Online retailers, on the other hand, estimate that 30 to 35 percent of shoppers leave their shopping carts behind.

A well-designed checkout process can reduce these abandonment rates significantly. This article offers some suggestions.

Streamline the checkout process

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Effective research for a better business

Written by Jeff Allen on August 21, 2014 in How to Sell Products Online

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If you plan on selling online, be ready to hear “Do your research.” It’s probably a phrase that you’ll hear a lot, or one that you’ll be thinking about constantly as you start your business and build your brand. And while you’ll be hearing it quite frequently, it’s definitely not a bad thing to always keep in mind.

For veteran etailers, research comes almost second nature. For newcomers, it can be a completely different story. Research is a pretty broad term, and covers many aspects of selling your products online. And even experienced etailers don’t always do efficient and effective research. With this article, we tried to pick out some of the most important aspects of ecommerce research and break them down for you.

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Building your brand with YouTube marketing

Written by Jeff Allen on August 18, 2014 in How to Sell Products Online

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If you’ve ever found yourself watching YouTube videos late into the night, you’re not the only one. Over 6 billion hours of video is watched every month, with 100 hours of video being uploaded every minute. For people who love watching YouTube, that means the content will never run out. For small business owners, that means a great chance to get your name out. With over 33 million unique users hitting up YouTube every day, chances are someone is going to see what you’ve got to share.

The problem is, many people don’t realize how great a marketing tool YouTube really is. They see it as a good way to pass the time--or a waste of time. If you let it, YouTube can definitely be both of those. However, if you’ve ever heard of the Orabrush tongue cleaner, you know that if you use YouTube right, you’ll see your business booming in no time.

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