In order to succeed in promoting a product, retailers, wholesalers and brands have to do more than just release useful products. They need to successfully promote those products to people who are likely to benefit from them and have the money to purchase them. Effective product promotion takes time, effort and planning. But having the right product at the right price that is positioned in the optimal place is not always easy. Putting a plan in place long before a new product is released for sale can ensure your target customers are ready to purchase from the first day the product is available. Your plan needs to begin with the end in mind so your set objectives are linked to your desired results. You plan will focus on the launch of and the execution during the promotion.
Customers are an irrefutable part of the business experience, for better or for worse. Whether you sell t-shirts, stocks or plumbing tools, you're going to come up against your share of great customers and not-so-great customers. A great customer is one who presents you with no major problems, and hopefully returns to buy more from your company in the future. A not-so-great customer is pretty much exactly the opposite. Fortunately, there are some simple ways to deal with these types of people with careful customer service, and come out on top. Below we have listed a couple of examples of these types of clients along with some pretty funny experiences from Clients From Hell
As Instagram has gained popularity, more Fortune 500 companies and other major retailers have begun using it as part of their social media marketing campaigns. As of 2014, there are approximately 123 Fortune 500 companies on Instagram; these companies can offer a lot of insight into how to successfully use Instagram as part of a marketing campaign.
Online retailers can make a lot of money by providing customers with low prices, quick delivery and easy access to products that may be difficult to get in physical stores. However, many online retailers make mistakes that cause customers to lose interest in the store or buy from the competition. If you have an online retail store, make sure you don't engage in any of these top five online retail blunders.
As a small business owner, you have to wear a lot of different hats, and marketing is probably not your area of expertise. Here are four of the most common branding mistakes that small business owners make, together with some actionable tips that will get you on the right path for shaping customer perception:
If you are new to selling products online, you might be wondering how best to present pictures of what you sell on your ecommerce site. As you might assume, featuring great product photos on your website is of utmost importance if you expect to sell anything. Whether you sell items on Etsy, eBay, or any other website, you can benefit from these simple tips for improving your product photos.
If you’re already an online retailer, or you’re putting together a business plan to begin your own online retailing enterprise, chances are you’ve got a good grasp on the concept of shopping. And that’s a good thing, because if you’re thinking about adding drop shipping to your distribution plan, a little investigative shopping might be in your best interest.
Specifically, you’re going to need to find drop ship suppliers, whether that is a manufacturer or an authorized distributor. And finding a good supplier that is willing to drop ship can be an involved process. For starters, there remain many disreputable shippers and distributors out there that are willing and happy to take you and your new business to the cleaners — or at the very least, provide you with a nightmarish entrepreneurial experience.