Mike Fox, a startup e-commerce entrepreneur had big dreams of creating a premium athleticwear brand for men that is both durable and functional. With a background in design and a passion for fashion, he set out to create high-quality products to launch his first collection for Club 05. However, Mike quickly realized the amount of time, money, effort, and overall energy required to source product successfully.
The following is the first in the From the Pros series of blog posts - posts where professional retailers are interviewed about various topics, and their insights and expertise are distilled in order to give you the best, most up-to-date actionable advice possible. The retailer interviewed for this post was Fishwest, a fly fishing shop based in Sandy, UT.
Customer loyalty and retention are two hugely important aspects of running a successful online store. Without either of them, your store won't last long. According to Adobe, 40% of an online store's revenue is created by 8% of its customers.
So how can you inspire customer loyalty and retention in your own ecommerce store? The pros from Fishwest were kind enough to sit down with us and dish out some tips and expertise on this very subject.