Drop Shipping & eCommerce Blog | Doba

7 ideas to increase sales and finish Q1 on a high note

Written by Spencer Durrant on March 2, 2016 in Strategies & Tips

We're officially in the last month of Q1 for 2016. Remember all those New Year's resolutions and goals you set for your online store? Well, with Q1 winding down, now is a perfect time to reflect on those goals and see how well your plans and strategies have aligned with your objectives. 

An objective that probably every single online retailer made at the beginning of 2016 was to increase sales. So, in order to help you finish Q1 on a high note and be more in line with at least one of your yearly goals, here at 7 ideas to increase sales to give your online store the boost it needs heading into the second quarter of 2016.

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4 awesome examples of St. Patrick's Day specials for online stores

Written by Spencer Durrant on March 1, 2016 in Strategies & Tips

St. Patrick's Day isn't often looked at as a huge day for ecommerce revenue, but your online store can still benefit from running some St. Patrick's Day specials. 

The problem is, how can you relate St. Patrick's Day to your online store? Unless you're selling beer, green shirts, or four-leaf clovers, you might have a hard time seeing a St. Patrick's Day connection to your products. 

That's the problem this blog post will answer. 

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The 5 best niche business ideas for your 2016 ecommerce startup

Written by Spencer Durrant on February 26, 2016 in Strategies & Tips

Have you always wanted to run your own online store, but just haven't gotten around to starting?

Well, you don't have an excuse to not start your store any longer. I've put together a list of the 5 best niche business ideas for your 2016 ecommerce startup. While there's no guarantee that you're going to be able to quit your day job by opening an online store selling in one of these niches, if you put the hard work required to build a reputable brand, you will easily see a good secondary source of income for the rest of 2016.

Related: Your guide to ecommerce SEO in 2016.

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The latest trends in ecommerce in 2016

Written by Meshell Long on February 23, 2016 in Strategies & Tips

We're right at the halfway point of Q1, and you've likely already noticed product trends in your own niche. We've noticed them too. Our Director of Marketplace Success, Meshell Long, spent some time pulling data from the Doba catalog to compile a report about the latest trends in ecommerce for 2016, so that you can see what's selling, where it's being sold, and who's buying.

Note: you can access this data too with a free subscription to Doba.

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How to use Pinterest to drive targeted traffic to your online store

Written by Spencer Durrant on February 19, 2016 in Strategies & Tips

Pinterest has enormous referral power for ecommerce businesses and the average order value from a Pinterest referral is $50, higher than any other major social media platform. Let's take a look at how you can use Pinterest to drive targeted traffic to your online store. 

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How to create an effective and affordable video marketing strategy

Written by Spencer Durrant on February 18, 2016 in Strategies & Tips

I think I've written the phrase, "Content is king" a few dozen times just this year on the Doba blog, but it's true. For your marketing efforts to have any sort of traction, you need great, attention-grabbing content.

Now, when I say content, your mind likely jumps straight to the usual: blog posts, whitepapers, eBooks, infographics, emails, etc. But content marketing isn't just focused on written assets. Audio and video also play a huge role in effectively harnessing the power of content marketing to draw as many customers as possible to your store. 

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Back to basics - what to know about ecommerce SEO in 2016

Written by Spencer Durrant on February 17, 2016 in Strategies & Tips

SEO changes dramatically from year to year - perhaps even moreso than ecommerce. And ever since Google's big Hummingbird update in 2013, SEO has changed from simply having links on as many other sites as possible to the quality, quantity, and regularity of content. 

Google's changes upset many in the SEO industry at the time, but the Hummingbird update was the first step in the right direction for giving everyone a fair shot at ranking on Google's first SERP. As Flying Point Digital put it, 

"Google is now using the content of the page, in addition to the meta information presented, to answer more and more complex searches that touch on a greater number of words.Google has also been rolling out updates that place a much higher emphasis on user engagement metrics, the most recent of which was the Quality Update released earlier this year. Content quality, time spent on page, return visitors, bounce rate, and even things like social sharing—all these factors can play a role in your rankings."

SEO is no longer writing guest posts for obscure sites in India with three backlinks to your site embedded in a content-mill article. So with that in mind, let's take a look at what you need to know about ecommerce SEO in 2016.

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5 killer low cost marketing ideas for your small business

Written by Spencer Durrant on February 12, 2016 in Strategies & Tips

A million questions about marketing exist for small business owners with a limited budget. How can you expect to get the best bang for your buck? Let's take a look at a few ways you can find low cost marketing help to get your brand in front of as many people as possible.

Related content: How to structure your SMB's customer rewards programs

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How retailers can use Google Trends to inform product mix strategies

Written by Spencer Durrant on February 9, 2016 in Strategies & Tips

For online retailers who are new to the game, finding the right mix of products can be one of ecommerce's most challenging aspects. How can you ensure that you're listing popular products that your customers want to buy? 

There's one simple answer that all online retailers can - and should - use: Google Trends. In this post, we'll go over how to use Google Trends to inform your product mix strategies. 

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What consumers expect of ecommerce shipping in 2016

Written by Spencer Durrant on February 5, 2016 in Strategies & Tips

Consumers are expecting more out of their ecommerce shipping options than ever before, which is driving up the cost of shipping for all couriers and, thus, retailers. This isn't an issue for big-box retailers which can afford to lose a little money on shipping because they know they'll make up the losses in overall sales.

But for the small business, and even medium-size online retailers, these increased shipping expectations could put a devastating dent in your bottom line if you're not prepared to overcome them. 

In order to help your store stay ahead of the curve, you've got to know what you're up against. I've put together this post that details what consumers are going to expect of shipping in 2016.

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