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4 ways your small business can give during the holidays

Written by Spencer Durrant on November 19, 2015 in Strategies & Tips

Part of running a successful small-to-mid-sized online retail business is building a solid, reputable brand. It's important to do this so that customers have a reason to buy from you instead of Wal-Mart or Amazon. 

Your store's brand plays a huge role in how successful you'll be during the holiday season. You may not be able to offer the same rock-bottom price deals that Amazon or Wal-Mart can, but you can build perceived value in other ways to compensate for prices that may not be slashed to the bone. 

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6 killer holiday email templates

Written by Spencer Durrant on November 10, 2015 in Strategies & Tips

In my last post, I discussed how to use email marketing to drive short-term revenue during the holiday season. But one thing that wasn't mentioned was the importance of your email design. 

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The best products to sell during the 2015 holiday season

Written by Spencer Durrant on October 30, 2015 in Strategies & Tips

Finding the best holiday products to sell isn't an easy task regardless of your experience in online selling. 

The following list highlights some of the products and categories to sell during this year's holiday shopping season. 

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Why your store needs to offer a holiday gift guide

Written by Spencer Durrant on October 21, 2015 in Strategies & Tips

With the holiday shopping season right around the corner, online retailers have a lot to do in order to get ready for their busiest time of year. Between marketing, ads, and sales, you have a lot on your plate to try and put your store in the best possible position for your most profitable time of the year. 

One of the best things you can do in order to position your store for more success this holiday season is to offer a gift guide.

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How to get your online store ready for holiday shopping [slideshow]

Written by Spencer Durrant on October 13, 2015 in Strategies & Tips

It's estimated that around 30% of small to mid-sized retailers' annual sales will come during the period that begins on Black Friday and ends at Christmas. This is obviously a time of great opportunity for retailers.

How can you make sure that your online store is ready to take advantage of the holiday shopping season?

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Which retail pricing strategy is the best for your business?

Written by Spencer Durrant on October 7, 2015 in Strategies & Tips

Trying to figure out the best prices for your products can present one of retail's biggest challenges.

How do you choose the pricing strategy that will maximize your company's sales? Let's start by taking a look at existing strategies and their best use cases. 

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How to increase conversions on your product pages

Written by Spencer Durrant on September 29, 2015 in Strategies & Tips
When it comes to influencing online purchase decisions, your product pages shoulder the vast majority of the workload. Here are a few tips that will make them stand out and increase conversion rates. 

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How to be more effective with your email marketing

Written by Spencer Durrant on September 16, 2015 in Strategies & Tips

email being used

We recently covered some basic tips for retailers who are looking to start utilizing email marketing. But if you've passed the beginner level of email marketing and want to take your efforts to the next level, this post is for you. 

Let's take a look at some actionable tips that will quickly improve your email marketing program. 

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Dropshipping questions answered

Written by Spencer Durrant on August 26, 2015 in Strategies & Tips

space-desk-workspace-coworking

Dropshipping is widely used by retailers of all sizes to aid in product fulfillment. Despite its widespread use, a lot of new retailers have questions about dropshipping. This post will answer those questions and help you avoid the pitfalls that defeat ecommerce novices. 

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SEO basics for online retailers

Written by Spencer Durrant on August 18, 2015 in Strategies & Tips

person-apple-laptop-notebookEveryone running an online business knows that SEO isn’t just important, it’s absolutely necessary for success. For online retailers, good SEO can make a huge difference in getting found amongst the hordes of people trying to sell products online.

But understanding that SEO is important and knowing how to properly optimize your online store are two different things. So let’s take a look at some SEO basics for online retailers.

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