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SEO basics for online retailers

Written by Spencer Durrant on August 18, 2015 in Strategies & Tips

person-apple-laptop-notebookEveryone running an online business knows that SEO isn’t just important, it’s absolutely necessary for success. For online retailers, good SEO can make a huge difference in getting found amongst the hordes of people trying to sell products online.

But understanding that SEO is important and knowing how to properly optimize your online store are two different things. So let’s take a look at some SEO basics for online retailers.

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How to start blogging: frequently asked questions for online retailers

Written by Spencer Durrant on July 8, 2015 in Strategies & Tips

typewriter_1Getting your ecommerce site noticed takes more than just good technical SEO and an active social media presence. Blogging is key to engaging and attracting potential customers to your site. This post will look at some frequently asked questions online retailers have about how to start blogging. 

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How to keep your online store running on your days off

Written by Spencer Durrant on July 1, 2015 in Strategies & Tips
away from your desk

For new ecommerce retailers, running your online store can be a time-consuming task. So how do you keep it running when you need a day off? Let's take a look at a few ways to keep your store running smoothly around the clock. 


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Dropshipping: A Smarter Way to Buy Wholesale Products

Written by Doba on May 10, 2011 in Strategies & Tips

Learn how drop shipping compares to bulk wholesale buying and which approach is right for you.

Wholesale products, by definition, are products and merchandise that are purchased in bulk from a  wholesaler by a retailer who will normally turn around and sell them to consumers. The basic idea is the more you buy at a time, the less you pay for each individual piece. This is exactly how retailers like Walmart can offer such low prices. Walmart buys more products from wholesalers than pretty much anybody on the planet, so they can demand a lower wholesale price than anybody else and, in turn, sell those products, accessories, and items to you and me for less while still making money.

The same principle works for online retail. If you are launching a fashion accessories website, the traditional way to get products and items of merchandise at a good price is by approaching a wholesaler, say a wholesale apparel supplier, and buying all of your wholesale merchandise in bulk. This is great, because now you can buy 40 faux-alligator purses (retail $150) for $80 each and turn around and sell them for $120 each and make $40 for every purse sold. Wholesaling is awesome, right? It absolutely can be, but first let's make sure we're seeing all the cons as well as the pros.

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