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Why photos matter for your ecommerce site

Written by Jeff Allen on July 24, 2014 in How to Sell Products Online

life-carl-mydans-photographers-taking-pictures

You’ve come up with a great name for your company, you’ve made the perfect website, you’ve found the ideal niche, and you’ve picked the product you’re going to sell. Everything is how it should be. Your ecommerce website is going to move ahead flawlessly, and you’re bound to start making money. So you whip out your iPhone, snap a few pictures of your product, and upload them to your site.

And nothing happens.

No one buys anything. A week goes by, then another. You decide to check out another site selling the same product and notice they’re not only selling, but selling a lot. So what’s the difference? Same product, same description; their product is even more expensive than yours. And people are buying it. The only difference is their pictures which, you’ll admit, are quite a bit nicer than yours.

Now, while this isn’t the exact case for everyone out there, it happens quite often. Your pictures are a vital part of your business. Even if the rest of your ecommerce website is pristine, bad pictures are enough to bring everything down.

So put away your iPhone and your stock photos, and try out some of these photo tricks to better your chances of selling your product.

Pick the Right Image

squirrel with camera

Usually, the dropshipping company you work with has the image (sometimes a couple of images) of the product you’re selling. Those are definitely great images.

They’re also the exact same images anyone else using that dropshipping company are going to use. Have you ever been on eBay and noticed how 50 people selling the same product all use the same image? It’s kind of hard to stand out from the crowd if you all look the same.

So spend some time searching the web for photos of your product that aren’t stock. You’d be surprised what you find. If you can find a photo of someone using your product, use it.

In this study, stock and real photos were used to try to get people to sign up for free debt consultations. Those exposed to real photos were 35% more likely to sign up than those shown stock photos.

People like real photos. They’re more inclined to buy something if the picture they see is genuine.

Taking Better Photos

daisy

Put aside your iPhone for a second and consider this. If you plan on making dropshipping a long-term investment, pictures from a phone aren’t going to cut it. Camera phones might be great if you plan on selling only a few items, but if this is going to be your business, you may want to invest in a higher-quality camera.

It’s a natural tendency for us to want things that look better. If you have two photos of the same product, one taken on a phone and the other from a high-quality camera, we’ll be drawn to the one that’s more attractive and appealing.

To emphasize this, be aware of what’s in your photo. Clear the area around the product. Pay attention to shadows, both from the product and elsewhere, as these can make or break the buyer’s experience.

The more beautiful you make your photo, the more appealing it becomes. 46% of people say images are the number one criterion for discerning the credibility of the company (More stats here ). You want your buyer to notice your product over the competition. You want your buyer to say, “Oooo...I want that.”

Add Some Flair

light rays through photo lens

Finally, make sure your photos aren’t boring. Boring photos are 100% less interesting to look at than photos that aren't boring. If you sell sunglasses, have a picture of someone doing something while wearing them. Are you selling cologne? Sell a scene. Show two people on a romantic date. You can’t see cologne, but you can see the situation around it.

Which leads to selling a lifestyle. If your ecommerce site sells multiple products within a theme like, say, summer apparel and goods, take a picture of a family at the beach using all those products. You can list the prices for the individual within the photo, but people will see how each product plays into real life.

The bottom line: don’t skimp out on photos. Your customers don’t have the chance to physically hold the goods you sell. If all they can see is a stock photo, you’re not helping them make a decision.

Instead, give them the next best thing. Help them imagine what actually owning the product will be like. If you can do that, you’ll see how much great photos add to the success of your dropshipping business.

 

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