If you are new to selling products online, you might be wondering how best to present pictures of what you sell on your ecommerce site. As you might assume, featuring great product photos on your website is of utmost importance if you expect to sell anything. Whether you sell items on Etsy, eBay, or any other website, you can benefit from these simple tips for improving your product photos.
1. Use a Camera That Fits Within Your Budget
You might be relieved to know that you do not have to have a high-end camera to take quality product photos. According to Practical Commerce, a digital single-lens reflex (DSLR) camera would be nice, but many smartphones have built-in cameras that can do the job just as well. So even if you cannot afford the best camera on the market, you can still take some great pictures of the products you’re selling.
2. Use Natural Light
No matter what camera you end up using, you should take product photos during the day so you can use natural light. In particular, Handmadeology advises you to use indirect sunlight. So consider taking pictures anywhere outside where there is a little shade mixed with the sunlight. If you do not have any trees or walls to block some of the direct sunlight, you can take pictures inside after simply opening the windows to let in some light.
3. Know When to Use a Blank Background or Add Another Object for Scale
You have probably noticed that lots of ecommerce websites have pictures of their products on blank backgrounds. According to Wix, this creates the infinity curve because the background looks endless. You can create this look by taking white fabric or paper and bending it over a curve, such as a couch or chair, so that all your audience sees is the product and a white background that doesn’t have a discernible end. However, in some cases it’s best to place another item by your product to show its scale. If you think your audience will have trouble visualizing the actual size, put a prop next to the product you’re selling on your ecommerce site.
4. Try Out Lots of Angles
Many professional photographers end up with their best shots only after playing around with a variety of angles. Design Sponge advises you to put at least five different pictures of each product on your ecommerce site. Offering a look from different angles allows your audience to get the best feel for your products, giving them the confidence they need to make a purchase online.
5. Edit Your Product Photos
Even if you’re new to taking product photos, you can still quickly learn to use some type of photo editing software. Many of the most user-friendly options on the market make it easy for beginners to properly color match, crop, and contrast their pictures. At the very least, Wix suggests that you choose a two or three different sizes of pictures, and then make sure all of your product photos fit into one of those sizes. This can give your ecommerce site a consistent look that is pleasing to the eye.