Facebook’s leading presence in social media has been fueled by continued user experience innovations. Delivering social media content in mesmerizing fashion has been a key success factor for the web giant. With nearly 2 billion active Facebook members each month viewing content from family, friends, and the global community, it is only natural that Facebook has also innovated in the field of advertising.

If you’re one of the millions of individuals who orders products online, you are part of a revolution. Total e-commerce sales will reach $684 billion in 2020,[1] and the two titans of retail, Amazon.com and Walmart.com, are competing for market share in a big way. But it’s a more complicated story than you might imagine. Each platform offers third-party sellers the chance to reach consumers, and though the online e-commerce playing field is currently far from level, Walmart.com is catching up. Amazon is saturated with third-party sellers in their marketplace, while Walmart.com potentially presents a big untapped opportunity for sellers.

With ecommerce sales forecasted to rise over the next few years, Amazon.com is looking to increase its dominance while Walmart prepares to take a bite out of Amazon's marketshare. How do the two retail giants compare in the online marketplace space?

Leverage third-party niche marketplaces with the best strategies for success

As an established eCommerce retailer, are you happy with where your business is at? The answer for many, if not all, is probably no and for good reason. To grow your brand, successful companies are always looking for new opportunities to expand their sales and diversify their marketplace.  

While you investigate additional opportunities to grow your eCommerce marketing strategy, one option to consider is third-party niche marketplaces. Branching out to third-party marketplaces such as Walmart.com, Jet.com, eBay, and Etsy can be a great opportunity to further build your business and grow your brand. All you need is the right strategy to increase ROI and grow your customer base.

Here is what you need to know to increase sales and find the best potential opportunities for eCommerce growth.

How to Avoid the Critical Pitfalls & Thrive in the Amazon Marketplace

If you’re an ecommerce retailer, market forces practically demand that you sell on Amazon. After all, nearly half of web shoppers go there directly for every product search. Amazon accounted for 43% of all ecommerce sales in the United States in 2016. But it’s not all rainbows and sunshine for retailers looking to profit from Amazon’s unprecedented influence in the retail universe. Amazon has changed some of its direct selling techniques, to the detriment of many sellers who operate on the Amazon Marketplace.

How to speed up product sourcing and reduce supplier onboarding time for higher ROI.

Today’s customers expect a buying experience that is fast and convenient. eCommerce businesses have responded with custom APIs, powerful automation tools, and fine-tuned logistics, but suppliers have lagged behind.

The onboarding of new suppliers and product listings can still take months. It’s time to bring the onboarding process into the 21st century!

Communicate With Suppliers From Around the Globe, No Matter What Data Language They Prefer

As an eCommerce retailer, communicating with new suppliers isn’t as easy as picking up the phone. You likely have several unique and complex systems amongst your various suppliers that need to be able to talk to with your data management system. Unfortunately, manufacturers and suppliers use a hodgepodge of languages including EDI, XML, Flat File, CSV, and more.

How do you translate these languages for your eCommerce business? And how can you translate multiple data languages into a streamlined experience for your customers?

Harness the Power of Data Automation to Slash Overhead, Increase Speed to Market, and Propel Your eCommerce Sales