Drop Shipping & eCommerce Blog | Doba

Russell Cragun

Russell Cragun joined Doba in April of 2014. He helps oversee the marketing campaigns through email, social media and blogging. He has been in the marketing world for 3 years and is currently attending Utah Valley University for his degree in Marketing and Digital Media. Russell is from Appleton, WI and now currently lives in Utah with his lovely wife. In his free time he enjoys going to sporting events, hiking and playing a grueling match of croquet. Follow him on Twitter at @russellcragun.
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Recent Posts

Inspiring quotes from successful entrepreneurs

Written by Russell Cragun on June 30, 2016 in Strategies & Tips

Everyone has a role model, a mortal Superman, if you will. These people are our personal heroes and beloved examples; we have been inspired by them, and they have always brought out the best in us. We hope that you enjoy these quotes from our entrepreneur heroes and other important role models.

Most of the inspiring quotes gathered for this post were compiled from BENTRAINED by Ben Johnson. You can follow him on Facebook for more inspiration.

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Helpful apps and tools for organization and efficiency

Written by Russell Cragun on June 29, 2016 in Strategies & Tips

Staying organized can be one of the more difficult things to do. Schedules are always changing, and the smallest hitch in plans can throw off your entire week. There are plenty of apps out there to help keep you on task and organized, Personally I’ve tried a lot of them while trying to stay organized in my own life. In this post we will go over some helpful apps and tools that you can use to try and stay organized.

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Website testing and optimization tools that will improve your site

Written by Russell Cragun on June 23, 2016 in Ecommerce Tools, Strategies & Tips

One of the more important responsibilities of owning a store is ensuring that you’re constantly delivering the best shopping experience possible. You can do this through sales, great customer service, and an easy checkout process. Overtime your store will improve these processes and will become more popular as you test and implement additional features to your site. In order to get to that point you’ll need to develop and hone the skill of testing. Just as an engineer tests their work, you should be testing your site on a regular basis to make sure everything is functioning properly and to discover what works best for the customer. If you get lazy in testing, your site could fall behind competitors and you could lose out on potential sales and return customers.

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How to grow your business by increasing empathy for your customers

Written by Russell Cragun on June 16, 2016 in Strategies & Tips

When starting a business there is a common concern on every entrepreneur’s mind: how to make money. This thought is totally normal, and is critical to address to have a successful store. You just can’t run a store for free. Another common concern is attracting customers. For one thing, it can be hard to find customers in general, and then it can be hard to keep them in mind when you’re looking at maximizing your profits. However, treating your customers well and making a profit go hand in hand. You need to take your customer’s feelings and experiences seriously and provide a pleasant purchasing journey.

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The Best Ecommerce Blogs to Follow

Written by Russell Cragun on June 14, 2016 in Strategies & Tips


As a new retailer you should keep up-to-date on all the relevant ecommerce news and best industry practices to help run your store. There are many websites and blogs to follow that provide premium content and learning for free, and I highly recommend that you bookmark some of these web sources, or subscribe to their blogs (and ours) so you don’t miss any updates.

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Tools that you can use in your business to save money

Written by Russell Cragun on June 9, 2016 in Ecommerce Tools, Strategies & Tips

Running your own business is an expensive endeavour, and the costs rack up when you have to pay for a lot of 3rd party services. Thankfully, there are many tools offered that not only improve your business, but are free or low budget!. These tools can help improve your site, provide fast design capability, and help manage tasks and social media. We’ll help you find some great new tools to use to help your business save money.

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Legal pitfalls to avoid when starting a business

Written by Russell Cragun on June 7, 2016 in Strategies & Tips

Starting an online store can be daunting and intimidating. You have to learn about ecommerce, drop shipping, shipping logistics, marketing, coding, and so much more. While trying to take in all this new information, it can be easy to miss a step or two along the way. One of the biggest items often forgotten is the legal requirements and licensing fees. Imagine how horrible it would be if you got your store running and were making a profit, but then had to be shut down because you didn’t have the right business license, or you didn’t properly file your taxes. Instead of waiting for the worst to happen why not learn how to protect yourself and your store against common legal pitfalls?

There is a common misconception that you do not need a business license to sell online, especially if you are only planning to sell on eBay or Amazon. In some instances this is true, for example if you sell one item that you found in your garage on eBay you won’t need a business license. However, if you do plan on running and operating a business, single-handed or with employees, you need to plan on getting a business license. According to, “for the most part, the steps to starting an online business are the same as starting any business.”

Listed below are a couple legalities that you should take care of while starting your own business. We will also focus on a couple other legal headaches you may come across while running your own store. 

Please note that this guide is not comprehensive, and that there are many other legal tasks that should be considered. When starting your own business, please take the personal responsibility of making sure everything is taken care of.

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My online store is failing - how to turn around your online store 

Written by Russell Cragun on June 2, 2016 in Strategies & Tips

It happens all too often in the ecommerce and dropshipping world, someone jumps on the idea to open an online store. Afterall, an online store is easy and a great way to make a lot of money. After a frustrating month or two with very little to no sales they give up and quit with their arms in the air. It’s important to note that running your own ecommerce store isn’t easy, and takes a lot of time and perseverance. If you’re in the game for a quick buck here and there, then you won’t see that much success. However, if you’re in it for the long haul, willing to put in the late nights, weekends, slow months, and many other challenges, you’ll have a lot higher chance of seeing success.

One of the biggest problems retailers experience is getting the first sale, even after months of hard work and dedication. Regardless of all the hard work put forth, the customers just aren’t buying. If this is you then you are not alone. Plenty of retailers have experienced exactly what you are going through.

We’re going to give you a couple ideas on how to turn around your online business and hopefully generate some sales. You might want to visit our previous post on driving traffic to your site. There you will find ways to get more traffic via social media, content marketing, and SEO.

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Tools to help follow developing ecommerce trends

Written by Russell Cragun on May 31, 2016 in Strategies & Tips

The world of ecommerce is rapidly changing and evolving, growing in popularity and convenience for everyday shoppers. Over the past decade we have seen online security improve, shipping speeds increase, mobile shopping, and in some cases, little buttons you can place in your home to order more toilet paper.

Staying on top of these trends can be very difficult and intimidating. With everything changing so rapidly it appears that if you blink you’ll miss something. Think about it, coming across a year-old looking storefront isn’t something that gets customers excited to shop there. So, what can you do to stay on top of all the latest trends and advancements in the ecommerce world? First, follow and subscribe to blogs that are experts in the industry (like the Doba blog). Next, incorporate the following ideas into your lifestyle and make them habits; they will help you keep up with trendy and relevant information regarding your the industry and your store.

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How to SEO your ecommerce product pages for maximum search visibility

Written by Russell Cragun on May 26, 2016 in Strategies & Tips

Building product pages can seem tedious and time consuming, especially if you have hundreds of products listed on your site. That’s why it’s critical to make sure that you are listing your products properly. Not only will you save time and resources, you will also make it easier for people to find the products they want. The SEO process of optimizing your web pages to be easily found will make a huge difference. If you’re not sure what SEO is then you might want to read our previous post about it.

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