As many of you know, running a social media campaign can be difficult and time consuming. There are days you forget to post things on Facebook, Twitter and other social platforms. There are other moments when you don’t see anyone’s comment about your business that needs immediate attention.
Some companies hire social media experts or managers to watch over their social presence and brand. However, a lot of smaller companies are not in position to do so due to lack of funds or other reasons. Because of this, many times the boss will take on the role of social media and forget about it because he is busy running a business, or an intern will take over it for the short amount of time he is with the company. The list can go on and on but the bottom line is the odds are good that you are slacking in your social media presence and could improve.
Lucky for you, we have compiled a list of helpful points on how to stay active on your social media accounts without actually devoting all your time to Facebook and other social platforms.
There are many programs out there where you can schedule future posts on social media platforms. Many of us have heard of companies like Hootsuite or Klout where scheduling posts is easier than ever. Many of these programs will suggest new pieces of content based on your business and interest. This will also help you cut down on the amount of time you spend looking for good, sharable content.
Some programs like Klout have a reporting tool to help you monitor your social media influence to give you an idea of where you stand. Some are very basic and are free like Klout or others can cost you money but might be what you need depending on your position.
There is no bigger turn-off to users than a dormant social media account that is not generating good content. To illustrate the importance of frequency in posting, let’s look at a few examples of businesses that Doba has interacted with recently.
Here at Doba, we love food and especially food trucks! They are delicious and fun to visit. The only problem with food trucks is knowing where they are and what they are doing.
The first example is a delicious burrito company. They have some very unique and delicious burritos and have enough varieties to make anyone happy. However, today is June 17 not April 19th. Where have they been and where is that delicious truck?! Don’t leave your followers hanging! Make sure you provide them with information and promotions that could help increase your followers and social interaction, not to mention paying customers.
The next example, while new, is a good example of trying to stay current and active on their twitter. As you can see the post are more current and interactive with what's trending with their fan base. You know where their truck is and can go get some delicious filipino food. Masarap!
Monitor Your Mentions
This can make or break your social media accounts. If you have a customer who was displeased with your service, and then lets the whole world know about their negative experience, it’s up to you to control the situation. These can slip right under your nose if you are not careful and could hurt your reputation with your audience. Programs like Mention.net can help you monitor these channels and constantly update you with alerts.
Even if you can not resolve a negative review, many people will appreciate the effort and continue to support your company despite a negative review.
One of my favorite type of foods is BBQ. There is nothing more tasty than getting a good brisket or rack of ribs. I would say this is one of my weaknesses in life but I am not embarrassed by it at all.
Here is an example of a company that didn’t get a negative review but more or less of a neutral review. The company looked at this as a negative impact and did what they needed to do in order to gain back my business and earn a return customer.
Although there was a year in between the review and the response I appreciated the effort enough to go back to the restaurant and give them another try. I understand that at the time they might not have been monitoring their social media, but since have tried to mend some fences. This will earn you some fans and increase loyalty.
Use programs like Mention, Text Walker, Fresh Web Explorer with Google alerts to monitor these types of reviews and guard your brand with dignity and honor… and ribs.
Put Someone in Charge
If you are a business owner or in a managment position, you know how critical it is to place responsibility in the right hands. As we all learned from Spider-Man many times over and over again, “With great power comes great responsibility.” You need to find an employee or someone that can run your social media in a way that builds your brand and generates trust. Give them some basic guidelines and expectations and then let them run it. You can (and should) monitor how they treat it at first; are they being professional, courteous, kind and timely? Or, are they treating it like their own Twitter and Facebook?
Ask around in your office if anyone would be interested in running the social media for the company. Who knows? Maybe you have a secret social media rockstar in hiding. If no one in your office seems interested or does not handle it professionally you can always look to hire a service or freelancer.
Engage with your Followers
Now that you know how to schedule and monitor your social media platforms, it’s time to have some fun with it. There is nothing your followers love more than engagement, whether it is for free food, contest or even a good joke. People appreciate these and can start building a close bond and loyalty to your company.
For example, a Facebook promotion for a prize could be a great way to get social interaction and build your fanbase. Here is an example of yet another delicious BBQ place that I like to frequent.
This certain promotion that lasted a week earned them over 100 unique likes and shares. Incentives like this can quickly increase your followers loyalty and gain you new followers.
Also just showing your fans that you like you appreciate their business means a lot as well. Take this tweet as a simple example. This made me even more excited for a delicious lunch at my favorite establishment in all of Utah.
Hopefully these examples and hints have been helpful and shed some light on what you can do to maximize your social media impact with limited resources. It can seem easy at first to run a social media campaign but if you’re not careful, things can and will get neglected. Make sure your company is being active, professional and social with your platforms to ensure a better user experience and an ever-growing base of followers!