If you plan on selling online, be ready to hear “Do your research.” It’s probably a phrase that you’ll hear a lot, or one that you’ll be thinking about constantly as you start your business and build your brand. And while you’ll be hearing it quite frequently, it’s definitely not a bad thing to always keep in mind.
For veteran etailers, research comes almost second nature. For newcomers, it can be a completely different story. Research is a pretty broad term, and covers many aspects of selling your products online. And even experienced etailers don’t always do efficient and effective research. With this article, we tried to pick out some of the most important aspects of ecommerce research and break them down for you.