Online retailers can make a lot of money by providing customers with low prices, quick delivery and easy access to products that may be difficult to get in physical stores. However, many online retailers make mistakes that cause customers to lose interest in the store or buy from the competition. If you have an online retail store, make sure you don't engage in any of these top five online retail blunders.
As a small business owner, you have to wear a lot of different hats, and marketing is probably not your area of expertise. Here are four of the most common branding mistakes that small business owners make, together with some actionable tips that will get you on the right path for shaping customer perception:
If you have never been to MAGIC Market Week, it is a spectacle of the latest sizzling fashions! MAGIC is held twice per year (February and August) at the Las Vegas Convention Center and the Mandalay Bay Convention Center in Las Vegas. They filled nearly 1 million square feet with wall-to-wall fashion!
If you are new to selling products online, you might be wondering how best to present pictures of what you sell on your ecommerce site. As you might assume, featuring great product photos on your website is of utmost importance if you expect to sell anything. Whether you sell items on Etsy, eBay, or any other website, you can benefit from these simple tips for improving your product photos.
2014 was a lucrative year for hackers. Sony, JP Morgan Chase, even Home Depot were all targeted by unprecedented digital attacks. The year before, Target took its place in the crosshairs and ended up taking nearly $150 million in losses due to a massive security breach. So with everyone put on edge about making electronic payments, both in-store and online, it’s no surprise that 2015 will be a year heavily focused on security.
The biggest change in security coming this year is the shift to EMV payments in the United States. If you aren’t familiar with EVM (short for "Europay, MasterCard and Visa"), it’s a new form of payment card that does away with the traditional magnetic strips. Instead, it uses an embedded chip with a microprocessor that offers security measures that were impossible before. You may have noticed a metallic square on some of your credit cards? That’s the chip. But because the U.S. hasn’t fully shifted over to EMV payments, those cards also have a magnetic strip.
The new cards have been widely successful, with over 80 countries now using the payment system. In October of this year, the U.S. will be one of the last major countries to adopt the new system, and start making full use of the chip-based payment system.
So why are these cards so good at preventing fraud? A conventional magnetic payment strip contains a fixed, never-changing set of information. That’s what makes it so easy for fraudulent transactions to occur; once that information is read by a third party, it can be reproduced in myriad ways. With EMV technology, the information in the chip is constantly changing, making it substantially more difficult to replicate.
This great news doesn't come without consequences, however.
If you’re already an online retailer, or you’re putting together a business plan to begin your own online retailing enterprise, chances are you’ve got a good grasp on the concept of shopping. And that’s a good thing, because if you’re thinking about adding drop shipping to your distribution plan, a little investigative shopping might be in your best interest.
Specifically, you’re going to need to find drop ship suppliers, whether that is a manufacturer or an authorized distributor. And finding a good supplier that is willing to drop ship can be an involved process. For starters, there remain many disreputable shippers and distributors out there that are willing and happy to take you and your new business to the cleaners — or at the very least, provide you with a nightmarish entrepreneurial experience.
Record breaking attendance at the 2014 SHOT Show in Las Vegas is indicative of strong consumer support in a growing multi-billion dollar industry. Second amendment right enthusiast stood on both sides of over 1600 exhibitor booths containing products for the shooting, hunting, outdoors, and law enforcement industries.
What’s next in consumer electronics? As a retailer or wholesaler, knowing the answer to that question is critical to preparing for where consumer behavior will be trending. From robots and smart homes to wearables and curved screens, this year’s International Consumer Electronic Show (CES) 2014 had plenty of indicators and introductions to what is next.
For Marlon Hanks, marketing has always been the way he puts food on the table. Even in those times when, he says, ventures didn’t work out the way he planned, his approach has never wavered… he always puts his customers first.
Today we’re going to talk about a few new features that Doba’s rolled out over the past few weeks that you might not have been aware of: the Product Feed, improved search, and the ability to sort by profit margin.